HP's new goal: to develop the market transformation of cloud computing

HP has been trying to figure out what it wants when the market is still grappling with whether Hewlett-Packard should split up the PC business, or the direction of the split. Being in the global PC's first position but daring to "break wrist" demonstrates the determination of HP's transformation. In fact, HP's strategic adjustment is also based on its new understanding of the future IT development trends, cloud strategy is its future efforts in the direction. When the "soft power" has become a company based on the largest market capital, HP Layout Cloud strategy is also a wise move. Although we are not sure what the future of cloud computing will be, this is certainly the right direction.

Although HP's cloud strategy is still in the "shelves" stage, its external publicity is not very high-profile, but we can still through clues, clear understanding of the hidden in HP a series of actions behind the strategy. At the outset, Hewlett-Packard's global president and CEO, Apotheker, came to the stage by saying that in the post-PC era, the organization of HP would be restructured – and that it would be engraved "in a circle" on its cloud blueprint. As we all know, many enterprises are in the framework of their own cloud computing market, including Microsoft, IBM, Google and other such initiatives, of course, because of their understanding of the market, each enterprise in building their own strategic goals are not the same.

What is HP's strategy? Focus on software service capabilities, which is behind the changes. It is worth noting that HP announced plans to divest its PC business while announcing another important news-the acquisition of British company Autonomy. Why buy? What can this company bring to HP? It is reported that Autonomy is a company focused on data search, analysis and management, focusing on the management of non-structural data. Unstructured data simply means data that cannot be managed through Excel tables, such as text, emails, web pages, sounds, and videos.

As we all know, the foundation of cloud computing is actually the search, analysis and management of data. Behind the structure is a huge amount of information selection, if there is no good platform to do the basis, it is difficult to succeed. HP's takeover of Autonomy is also clearly due to layout. It is conceivable that the acquisition of autonomy will strengthen HP's capabilities in data analysis, cloud, industry capabilities and workflow management, which is also a shortcut to strengthening the HP cloud computing program.

Before going back to HP's acquisition of 3Com, if you think it's a sign that HP is in the field of network equipment, you're wrong. This is not Hewlett-Packard's strength, nor does it have the capital to "wrestle" with the already existing giants. The takeover is a cornerstone of the ambitious blueprint for HP's cloud strategy. In the process of building cloud computing, in order to realize the barrier-free information transmission between server and client, it is necessary to give more computing and storage tasks to the server, while the client focus on the simple calculation and output function, which requires network equipment as a smooth channel for communication between the two.

If the past HP series of acquisitions to see, you can easily see, from the acquisition of 3COM build network infrastructure channel, to auction data storage and cloud computing company 3Par, and then to autonomy, this is actually HP for cloud computing services under a few steps of strategic chess.

When rivals are plotting for the future, cloud computing is a way to reach consensus in the industry. Careful thinking, but also dedicated to cloud computing, HP and other competitors such as IBM, Amazon, Microsoft, compared to the advantages of different. The most obvious point is that HP has a huge printer user base, and if you take advantage of it, HP's cloud printer can easily help users get print services through their handsets, tablets, laptops, and other terminal devices. The use of sensors in the HP inkjet printer and the HP Cloud have previously been reported to help Shell Monitor oil depot inventories.

Of course, compared to IBM, Microsoft, Google, Amazon and other similar building cloud computing rivals, HP to achieve a comprehensive business transformation still need a process, in the process of this transition is not a good way to carry out its predetermined policy, and then bring a change in the same direction is very critical. To get rid of the baggage is to focus on the development, but if the change in the muddy, it will be hard to avoid the pain of HP, which is the next issue HP must carefully face. If it turns out well, HP's leading position in the industry may continue, but it is too early to conclude that the transition is positive or negative. Let time explain everything.

(Responsible editor: The good of the Legacy)