Huan Network Technology Wushenggang: The trend of intelligent TV industry

December 12, the world's first large-scale conference to explore the industry Internet, 2014 CVW. The industry Internet conference was held in Beijing and was synchronized through the big screen of New York Times Square. The conference was made by the Asia Letter Group, the cloud base and the Chuang-Zhuang economic and Technological Development zone jointly hosted more than 5,000 global it and traditional industry leaders and elites who are concerned about the development of Internet and traditional industries, and explored the evolution of "Internet access to traditional industries", "traditional industry internet" and the technological model and business innovation of industrial Internet.

In the afternoon of manufacturing @ internet forum, Huan Network Technology CEO Wushenggang brought "smart TV industry trends and Huan Network positioning" keynote speech. "Today's smart TV is far from discovering the core power, so long as we combine cross-border thinking, there will be very interesting things," he said.

The following is the full text of his speech:

Wushenggang: We think not only the home appliance industry, but also our TV screen to do our overall consideration. Now SARFT on the entire industry wind is very good ah, is not the whole industry will fall. The current reality is that total growth, followed by stock adjustment. Now the relevant understanding of radio and television, there are some impact on the box, is to protect the development of television, but one side of the machine has no impact. Our internet for the entire television screen, for our investigation, we found that the next broadcast based on television will be a tremendous spread. We huan net in the television this piece has 40%, to the digital television also has, not only involves industry this piece.

Including our App Store and so on. In fact, now say what we do today, let's look at how we will change in this industry tomorrow. This is the update we do every three months, and the update initially focused on the area of smart television. Because some of the venture's brothers asked. We put the latest business models, including various areas, their recent changes, we have a systematic collation of the three-month period, our internal assistance to their investment projects, including deepen Huan network understanding of the industry is very important.

What's interesting about this, the first TV. TV (Cook) is actually the concept of the PC side, you browse the Web will be timely record. At present, based on intelligent TV, you can record your game, or on demand, more records you watch the cable signal behavior. Whether it is my standard, or ACR, we know what you are currently looking at the table, combined with our library, can this station on what program. We can dynamically and timely track the user's viewing behavior. This has two aspects of value, the first of our user behavior has mastered, in the television master background information, the original CCTV Sofres do something valuable? Later found that the user is psychological drive, may be 15-year-old children, and 60-year-old people are similar. If we label the program he watches and combine the user's viewing behavior, we can do it. This understanding of the user itself, get further help.

Second, maybe we do dynamic ratings, and it's a lot. We will try to send some data at the end of this year, based on 100,000 smart TVs, may be dynamic. Even to the first half hour, Zhejiang satellite TV, Hunan TV changes. So the first, very interesting phenomenon is that we can give TV this (Cook).

The second very interesting phenomenon is the constant elimination of the barriers to smart hardware and smart television. This is a very interesting phenomenon, if everyone's home TV is using intelligent remote Controller, you will find that you this intelligent remote control, not only the control of the television, you can also do a watch, can be used to play some of the sense of the game on TV. We further found that the intelligent remote controller in addition to the infrared module, the core is six axes, we look at the smart hand ring, but also three-axis, six-axis. function Tracking module, 90% is universal. We envision a scene, the future of TV remote control process, may be our smart hardware, intelligent hand ring can be launched on the TV remote control. If we can now do the smart bracelet removable, maybe there is a scene, like (English) such a module, can plug into my remote control device. I spent the day on the outside recording my consumption behavior, inserting in the evening, the first charge, and the second of all my consumption uploaded to TV.

Third, my remote controller turns into an intelligent remote controller. This entire user behavior, whether based on external, or family volume as a whole.

Third, let's see what happens to the live broadcast. In the last one months, I spent most of my time talking in the various program groups. In fact, we have not found that the new media is changing, but at the same time, the whole design of intelligent television, or live for live. All the health content I wanted to give to my clients was more interesting, but the traffic was very low. If you don't exceed 10,000 in the future, you will die.

If you look at the "health of the tree" "Health Hall" process, you are willing to the essence of this period of experts included in the TV, the user will be. It's not an isolated application, but a live show, with some of the core scripts stored. What is this concept, is the audience to change users. Live viewers become OTT users. This flow is a very big change after the box. New media They also need to change from one-way to two-way. The key is to combine the front to resolve the user's pain point. Some users see "Health Hall" as long as there is broadcast on the watch, the second will be a pen, experts have some comments will be written down, this behavior users have trouble, I told you you do not have to remember, you can find some backstage, this can be broadcast of the audience, become OTT users the most core. Do this, simply from the home appliance itself, it does not, it may lack the feeling of the market, constantly and live programs, not even TV stations, have to do in-depth communication with the program group, what they do understand, what is not enough, so that the live audience can become OTT users. This shop operator is invaluable. As long as we get through the TV station, with the user to do.

For three examples, I would like to say that today's smart TV is far from discovering the core power, so long as we combine cross-border thinking, there will be very interesting things.

We consider the second topic, Smart Hardware and smart TV have no idea. Smart TV may be a screen, plus a bunch of extras. There is a book very interesting called "subversive innovation." You put every product to the extreme, it makes accessories is to the old product subversion. Then the TV may add a pile of additional, because the screen is just so much money, if the surrounding accessories, may be slots, all kinds of cards, or smart hardware, we attach words, we think this will not be color TV industry changes trend. So along this angle, we restore the family application. Now there's a bunch of smart families doing it. So they have some connection to our smart TV, not just the connection, but also the user based. For example, in the morning, he gets up and turns on the TV may tell you deep sleep 8 hours, you should make more water today, at the same time tell you the indoor PM value how much, outdoor is how much, related information, a sheet, and air monitors, you turn the next page, you like to drink longjing, or what, You choose Longjing Tea and your kettle will boil to 70 degrees. Do not laugh, this is not a scientific scene, but we recently in and home appliances enterprises, and venture investment incubator, a related topic. We want to limit the relevant products, only they have been in the phone fuss, there is no possibility of doing television above, we are considering.

If you come back home, the core module of your hand ring, is not pulled down into the TV, plug into the TV, your day's data uploaded to the TV. At this time you ... Of course, itself is charging time, you choose to play some body sense of the game, you handle, or the remote controller into a smart handle. Of course, you can jump, this man is not copyrighted, he does a lot of apk, with a simple technology, it later bought a different DVD can change different content, but this is only a single item. This single life cycle is 7 days and when a person downloads weight loss exercise, it is 7 days before the APK is used. This point is a problem, there is a strong power to download, but lack of feedback so that this application is dormant. Suppose we can combine the bracelet with the relevant module. So the number of calories you consume and how many users you beat after you've been doing all the action scouting this time. This may be the end of your jump and you want to jump because you want to have a higher value. The application of this weight loss may become a social application.

In other words, in the later development of the whole intelligent TV, it will make the application more interesting by the commonplace phenomena we see at present. In front of the game, with the intelligent hardware combination, will turn the remote controller into adult sensing remote controller. The same education has this possibility, or in the whole healthy life, natural should be with intelligent hardware highly combined. This is a very interesting proposition, this is not a home appliance production, frankly more technical research and development considerations. Perhaps the reverse from doing smart hardware, originally with user life scenes, reverse they consider, they have to do the application of mobile phones, has formed a product, mass production, there is no combination with intelligent television, effective combination. We believe that, as long as we find out the scene, intelligent hardware marketing can be guaranteed. Because from the current market, as enthusiasts, we do not think there is a very strong vitality. If it is combined with tradition, you do not sleep with the bed together, for the user you are redundant products, one day to throw you out of bed, will not put on the bed. And the first step starting from the living room, the first step of smart TV may be very good.

The previous introduction to here, thank you.

(Responsible editor: Mengyishan)