Huang Diffuse 浠: Website Revision notice user study cost

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Internet product update, success or failure lies in user recognition. The official launch of Windows 7 let the field vaguely recall the vista system, this attempt to dominate the user innovation of the operating system although has epoch-making experience significance, but ignores the user to the new system the study cost, the reverse view many website revision failure, actually also in with whether understands the user behavior and the study cost balance.

Windows 7 System release: Must be to the common people home

Windows7 in Wednesday officially released in China, and Vista that year for the mainstream crowd of the overwhelming outdoor advertising compared to Microsoft this time in the "Day up" this kind of entertainment on the promotion, MO wild guess, ordinary people's reputation seems to be the current Microsoft more value.

Microsoft's emphasis on ordinary people means that Microsoft needs to regain its scale strategy and occupy the vast operating system market before emerging forces such as Google have yet to make a big start. This is one of the most important magic weapons of Microsoft's success. In the field of view, Microsoft finally realized the essence of the Chinese market marketing, understand that they actually win in the audience a wide range, rather than the user experience.

And before the Windows7 Vista system submerged in a piece of saliva, the failure of the main reason is the service positioning error; Microsoft tries to win the market recognition with its unique user experience and advanced operating system concept, but ignores an important problem, that is the user's learning cost. Microsoft ignores the fundamental principle that the operating system should be used by the user rather than simply derive the best solution from the user's behavior.

Website revision, please evaluate the user's learning cost first

As a result of resource input and historical reasons, many corporate websites still stay in a few years ago the level of the web, and can not meet the increasing demand for new users; However, the single from the design interface of the replacement, although it can show the sense of the era, but ultimately can not be recognized for new users, this is why?

How can a website be revised to succeed? Website Operation consultant Huangman 浠 thinks, the website revision not only must consider the current Netizen's behavior custom, should take care of the old user's learning cost more, the revision website often has the accumulation of a certain period, if simply introduces the new Internet idea, may not be applicable to the development of the website. Here, the wild share a concept is the site's user learning costs.

What is the cost of learning for a website user? The definition of wild is the user through the original site operation has accumulated site behavior habits and awareness, in the new Web site needs to learn and change the behavior pattern of pay. If the site revision, the user's original operating behavior changes too much, the user's learning costs will be increased; if the learning costs are too high, users suffer setbacks in the site experience, which leads to the loss of users.

So, when the website is revised, user learning costs should be evaluated, if the page change is not conducive to the continuation of the user's original behavior, this should be carefully evaluated this part of the changes brought about by the user loss rate, if the user turnover rate can be controlled in a certain period and scope, then continue;

Reprint please specify the Source: Jane website operation consultant Mo Wild Http://hi.baidu.com/huangmanxi