Huang Jo that there is a chance for the vertical electric trader

Dangdang Original COO Huang Jo in the electronic commerce annual meeting said, E-commerce decade made three mistakes, one is the flow is everything, the second is the scale is efficiency, three is only to play price war.

"Of course, price war has a price war of helplessness, flow has the advantage of flow, scale has the advantages of scale, but do not do the vertical market segment when the scale as the pursuit of the goal." "Huang Jo said.

Huang Jo said that in the past few years the electric trader has gone through the roller coaster, and now it is back to a relatively rational stage. After the roller coaster, he is bullish on three types of electric business enterprises: one is the vertical electricity quotient, the second is the social electronic commerce, the third is the electric business mobile application.

Huang Jo that there are opportunities for vertical electric operators, but to avoid the three traps: one is not to do the scale, the second is to maintain a sustainable gross profit margin, two or three years after their own blood, three is not to follow others away.