Huawei and many other manufacturers began to launch their own smart TV box

On the surface, music, Archie, the perfect world, even Huawei and many other manufacturers began to launch their own smart TV box, but this is only the front of the coin. There is another situation on the back of the coin: at present, in the domestic intelligent TV box market, the brand box market share of less than 20%, occupy a larger market space is a cottage box.

The members of the Chang Gung tabloid have come to discover the world of boxes that you don't know about under the brand box halo.

Brand box can not be big

One practitioner told us that despite the menacing brand box, she was not worried about the impact on the cottage box. She is not a myth, but the following conditions give her reasons for self-confidence:

1, whether Archie art or music, these brand boxes do not have live TV, but for the vast number of consumers in China, live broadcast is a very important function. As a result of radio and television restrictions, the brand box 100% can not integrate live function, and Shanzhai box can be pirated through the way to solve this problem, because it is a cottage products, so stepped on the red line of radio and television does not matter, radio and TV nowhere to check.

2, Brand Box Enterprises also understand that live TV is to rob Radio and television business, it is impossible to rely on the approval of radio and television, which directly led to the brand box can not provide users with live TV and pay-for-demand function. In addition, even without these features, brand box manufacturers need to pass a series of authorizations on the distribution of other content.

For example, the Millet box, music video box, Archie Art box with the radio and television systems CNTV, China and Galaxy television cooperation to obtain content distribution authorization. It can be said that the higher the brand box sales, the greater the visibility, resulting in greater concern, if once a slight evasion of policy moves, the SARFT will be very troublesome to stare.

3, due to the inability to circumvent radio and television, resulting in the brand box can not be like Smart TV as a large number of popular hardware products, policy restrictions just give the cottage box to play space.

Restore a real box market

Through the survey in Shenzhen, we learned the following information:

1, the market to see the box about a 50 or so brands, most of which are Shanzhai products, and Shanzhai products occupy more than 80% of the market share.

2, compared to the TV 5-8-year elimination cycle, the box elimination cycle is 10 months ~2 years.

3, in Shenzhen, do the box is a very easy thing, the current 90% of the cottage box do not need to design their own solutions, directly with a tablet computer solution can do the box. It can be said that the flat screen to remove the function, is a box product. But this also led to the problem of homogeneity of the product, in which case, we only have to spell price.

4, the advantage of direct flat solution is to save at least 60% of the cost, so many low-end Shanzhai brand products to achieve the price of 150-300 yuan.

5, Shenzhen, in addition to a few factories to provide four nuclear solutions, most of the factory only provide dual-core solutions, of which the most popular is: Shenzhen Rui-Core micro-rockchip RK3066, Crystal morning amlogic 8726-mx and Quan Zhi Allwin A20 these three solutions. Which is the main low end of the market, 300 yuan under the cottage boxes are using this solution. Rui Core micro-high-end some, the main 300-600 yuan market.

Shanzhai Core advantage: Self-built CDN server can watch foreign TV

Shanzhai Box compared to the brand box, the most important point is to be able to bypass the radio and television red Line integrated TV Live function, and high-end Shanzhai box can be built from the CDN server and watch foreign TV programs, this is the brand box incomparable advantages, is also the biggest selling point of the Shanzhai box.

In fact, in addition to 300 yuan in the low-end box outside, thousand yuan or so high-end box is also quite market space. The main competitive edge of the high-end box is the UI design, workmanship, and more importantly the smooth playback of live TV. The competitive advantages of high-end Shanzhai boxes include:

1, low-end fake box of TV live video source is not stable, once the video source was blocked, the low end of the box live function on the same. And do high-end Shanzhai box company strength are very strong, many do high-end brand of the company to build their own CDN server, with its own CDN acceleration, on the one hand can solve the live cotton, not clear and other issues, on the one hand, also resolved the video source was blocked problem. And this feature is officially thousand-dollar Cottage box core selling point.

2, the Thousand-level cottage box through the self built CDN server Way In addition to achieve a smooth viewing of domestic television, but also can watch China, Hong Kong, Taiwan, the United States and other foreign television programs, and this is a cottage box to attract young audiences a big selling point.

3, Thousand Yuan Cottage box, open Bor, Zebra, di beautiful special these three brands most popular market. Video and Millet box can be installed through the installation of Third-party applications to solve the live problem, but because the manufacturers save costs or fear of being radio and television to seize the handle, did not set up their own CDN server, so the overall will appear cotton, sound video is not synchronized.

4, now the general market box full hardware cost between 100-800 yuan, high-end box is four nuclear solution, rather than the mainstream dual-core program, so the cost will rise. In addition high-end box will also use aluminum alloy shell, and aluminum alloy shell than the price of plastic shell is about 8 times times higher.

5, high-end Shanzhai box will do its own UI two times development, in general, with two UI development strength of the brand, the strength of the company are also strong.

Conclusion: The cottage box still has advantages in short term

At present, the Shanzhai box has a brand box can not match the advantages, but how long this advantage will continue to be unknown, the brand box will be in what way to devour the market space of Shanzhai box, we have to wait and see.