"I check" the stream or have been behind bars, sweeping yards, still new play for the general public

Cold dizziness, found that the home medicine is over, find commonly used drugs small medicine box, with mobile phone taobao scan above bar code, purchase orders, the order will be automatically distributed through the gold map to the nearest consumer area, from the distance to receive the nearest line of the delivery of the pharmacy issued, perhaps your house downstairs of the pharmacy can be a swift door-to-door. Or, to a friend's home, drink a bamboo tea, feel good taste, want to buy, then through the mobile phone Taobao scan barcode, you can purchase a single.

This year, 38 Life festival, Alibaba apart from throwing money to invite people to eat and drink outside the country, the key to play is "bar code." The same day, by scanning the bar code, some brand merchandise to provide the price of the force (only sweep code can enjoy, search and other non-sweep code can not enjoy preferential prices).

The business logic of the sweep code is: Each barcode represents a commodity, forming a huge supermarket, the consumer sweeps the code more like is in the supermarket, this is also one of layout o2o path.

Sweeping yards is still a new game for the masses

Two-dimensional code, barcode, this is not a new gadget. Last year, the micro-letter and Alibaba have a high-profile push two-dimensional code to pay for popularity, but one came out on the policy level of cold water, finally can only choose "diving." Scan barcodes, seems to be more secure at the policy level, in the mobile phone Taobao page on the sweep bar code activity rules, Alibaba does not forget to add a note: If the occurrence of force majeure or changes in circumstances (including but not limited to major disasters, activities by the government authorities to stop the organization or adjustment of the order) ... , Taobao can be in accordance with the provisions of relevant laws and regulations to claim exemption.

In addition, the basic each product has a bar code, but most do not have two-dimensional code, through the bar code life and merchandise links, more realistic.

Just, from the information point of view, the bar code to accommodate a limited number of two-dimensional code can accommodate more information, or even anti-counterfeiting information or images, is one of the future trends, barcode scanning may be a intermediate transitional behavior.

Small series understand that Ali has a special "Starry Sky" program, this is more inclined to a product of a two-dimensional code (non-bar code), such as Evergrande Ice Spring, each cap can be printed on a two-dimensional code, which is unique, after scanning can see which spring out of the bottle of water, but also anti-counterfeiting effect. The ideal state is: each commodity has a unique two-dimensional code ID card, the source is easier to eliminate fakes, the channel layer easier to manage the goods, to consumers in the hands of the rest assured. It's just, it's a start-up, it's a big work project that has spawned a lot of startups and it's still a process to go.

Last April, Alibaba proposed "code on the Amoy" concept, with "code" chain to pick up and goods, services, and so on, mainly refers to two-dimensional code. After less than a year, in fact, the consumer to sweep the code behavior itself does not appear similar to go out to take a taxi with drip or fast inertia and fiery, online shopping continue to buy, offline supermarket purchase continue to buy, how to let consumers willing to take out the mobile phone, open app program, sweep a barcode, and finally make a purchase decision, This is the problem that Alibaba is thinking now.

Although the experience of sweeping code is perfect, but the sweep code behavior can be popularized, the important point is Alibaba and other relevant parties, whether it is worth throwing money to promote.

Database, Ali "overlooking" micro-letter

In spite of the Spring Festival red envelopes, but the barcode database, Alibaba to billion level, far more than micro-letter.

Small series yesterday in the home net play sweep bar code, than the past three years sweeping more, looking for a Moleskine notebook, Taobao swept out is such:

After the point, it is the same as the normal Taobao shopping. The barcode is just an entrance. The result of the micro-letter sweep is this:

It looks like Amazon's price is lower, but the point is this: out of stock status!

In addition, the hand of the small series also swept a charge treasure, please look at the following map, Taobao results as shown (frankly confessed, Baidu friends are indeed sent):

In addition to the product itself, as well as the purchase of links, Drop-down page There are other related products (it is a natural advertising ah!) However, Alibaba code to Amoy project director said, now do not consider commercialization. The following figure:

However, the scanning results of the micro-letter show that the product was not found.

Of course, from product design, mobile Taobao sweep code results, more is to promote the deal, but on the micro-letter platform, goods or brand display can be more yuan, such as a bottle of Coca-Cola can be presented elements include:

In addition, the micro-scan code out of the merchandise also has social attributes, can be shared into friends or collections.

But, however, the micro-letter is the lack of barcodes (deliberately picked some unpopular goods)! This injury is very hard, of course, micro-letter can use Tencent shares of the Jingdong, or partner Amazon, a shop, etc., but this is not the biological, each has a different ambition, well, I am afraid not easy.

In the future, the mobile phone camera directly knows the code

"In the future, as long as you open the phone camera, you can identify the barcode, do not need to find a special app to scan the code to see information." "Alibaba Code on Amoy project head Zhang Yi said, Alibaba to sweep code technology and backstage technology implantation, and mobile phone manufacturer brand link up, April related flagship mobile phone can see this product form.

Scan code and hardware associated, but also not limited to mobile phones, the future may include refrigerators and other household electrical products. For example, in the smart camera and the smart brain of the refrigerator, only you in the refrigerator when the camera to scan the action, food in the near shelf life, the fridge will give you a reminder: "Milk to expire, hurriedly drink it." "When you eat up all the eggs in the fridge, you can just scan the bar code on the fridge to buy the replenishment online."

It is said that Alibaba is working with refrigerator manufacturers, smart refrigerators this year will be able to see (smart home market is a feeling of being split!) ）

"I'll look it up."

"Originally I often use ' I check ' go to the supermarket, scanned the commodity bar code, this application may recommend to me the price is cheaper commodity, but this commodity in the supermarket may be far away from me, gradually, I do not need." "A heavy internet user friend Zhang told me that now he is often used as a mobile phone Taobao, occasionally using micro-letter."

2 years ago, on the bar code of the start-up company is very popular, sweep code price rise, nearly two years despite the O2O, but by scanning bar code to buy goods behavior did not form a climate, "at that time scanning the bar code information Limited, experience bad, time is immature;" Now Taobao's barcode database reaches billion levels, It is more efficient to encourage businesses to upload. "A person in the industry said. I check the main is by manual collection of barcodes, barcode database is not large. According to Baidu Encyclopedia, I checked the bar code library around 8 million, but on the official website, I check and did not disclose the amount of the database, only to cover 32 provinces and cities 492 city sites. Tong Theory, he has already checked me to uninstall.

The final test of the barcode database is the number of items on each platform. It is understood that Alibaba's 100 million-level barcode database, the source includes cooperation with barcode agencies, encourage merchants to upload barcodes and so on. Alibaba platform has 1 billion SKU, this is any other electric business platform, or even a few platform added together are not up to the scale, businessmen casually pass a little bar code, on the formation of scale effect. Such a situation, I check and so on, there is no commodity library, the situation is not embarrassed, are difficult ah.