I think the mission: a cost-effective reverse e-business practice

Reverse e-commerce I want to aggregate user requirements

Poly Cost-effective Independent, many people think he just as a group purchase site independent, in fact, if only as a group purchase, Taobao will not let the cost of independent operation, because it is basically still completely dependent on Taobao resources, then why should Alibaba let the cost of independence out? Because Alibaba to use a poly cost-effective layout "reverse E-commerce", group buying is only a cover for the independent use of a pretext.

When people think that reverse electronic commerce is a new thing, many people think that "reverse e-commerce" is an opportunity, when we think that the reverse e-commerce only for hotels, tickets, movie tickets, cakes and other time-sensitive goods to carry out the time, Taobao has been a cost-effective way to go in the forefront of the reverse electric business, and the concept of using in practice, Tell people what to do in reverse electronic commerce (although not many people can see it).

Taobao a cost-effective reverse e-commerce is how to do?

Taobao cost-effective page has a product group purchase, poly-order system, poly-brand, I think the group, the seller group, merchants and other portals, respectively, corresponding to the different needs of users, the current main push is the purchase of goods, but the real potential is "I want to Regiment", this is Taobao on the specific practice of reverse e-commerce.

Click to enter the "I Want to Group" page, Taobao Group buying form to the user presented 28 products, the top of the product classification, the current classification for apparel, fashion, shoe bags, electrical appliances, food, mother and child, home, other categories, each single product has "original price xxx, the expected xxx,xxx people want to buy (with heat), I think the regiment, To look at these elements, the core of these elements are pointed to the user's potential needs, but also "reverse e-commerce" core elements. At the same time, in order to ensure the interests of merchants and users, the cost of the business also developed to prevent users and businesses to brush the votes "voting rules", and made a detailed explanation.

1. What is "I want to group"? "I think the regiment" is a cost-effective launch of the commodity voting platform, that is, the audition platform, all the registration and the first pass of the goods will be entered the audition platform to accept the referendum, the reverse collection of members buy demand. The final voting rate of goods small second will be a priority audit and scheduling, that is, the result of the audition vote is one of the important determinants of small second choice.

2. How do you know if your voting product is open? What time does the regiment start? You can view the dynamics of the voting items in the "My good deal-I want to go to the group" item. Also, members of the voting can receive a notice of Wang Wang's message in advance before the product is opened.

3, to participate in the audition platform to vote what kind of qualifications? The "I want to" vote is based on each ID since January 2011 in the amount of the cost of a good deal to calculate, the conversion of 100 yuan to a ballot paper. Each ID can be up to 5 votes per day, the same item can only vote one vote, can not repeat the vote.

4. How to vote? Click on the "I want to" in the navigation bar of the cost-effective, you can see all the day to vote for the goods, you can click on the red "I Want to Group" button to vote directly, you can click "to see" to see the details of the baby before deciding whether to cast a valuable vote.

5, the audition platform product display mode? In order to ensure that every product of the audition platform has fair opportunity to display, all the items in the ballot are randomly sorted, and each open the page each display is a different combination of goods to ensure that the average exposure rate of each commodity, but also increases the cost of malicious brush ticket.

6, how to prevent the malicious brush ticket behavior? We have made certain restrictions on the eligibility of voting users to raise the threshold of cheating. The voting data will also be monitored and, if the technical means found and confirmed as malicious swipe ticket, will cancel the baby to participate in the cost of gathering and, depending on the situation in 1-6 months to prohibit the store to participate in the cost.

7. How long does the baby show up in the "I Want to group"? The "I want the Regiment" update is the same as "more goods", usually the continuous display 24 hours, the weekend extended to 72 hours, daily morning 8 updates continued to accept the vote to the next morning 8, the morning of Friday 8 update to Monday morning 8, the festival display time in accordance with the number of holidays synchronized extension. Show the baby all the previous day through the first registration of the baby, the baby will not be in the first instance of the voting page.

8, after the vote after the general how long Baby can open a regiment? According to the audit time, the general merchandise in the two weeks after the vote will be online open regiment. Not all voting goods will be open regiment, sample quality, business qualification, price, quantity, stock cycle, etc. will affect whether the final open regiment.

9, how to share the baby to friends cheer tickets? Click the "Go to see" View Details page, the red "I Want to Group" button below a column to share tools, can copy links, you can also click to share to friends, to share micro-bo, everyone, happy and other major SNS website, to their own group of goods to canvass votes, the number of high chance of open the group.

Total Flow: Merchant Landing-Primary certification-Commodity registration-machine audit-I would like to mail samples-Enter the final-the date of the line.

I want the mission to the seller's meaning:

For sellers, in the "I want to" show can increase their own baby's exposure rate and popularity, but also to see the market for their own baby's demand, high votes will greatly improve the chance of the baby into a regiment.

I want the meaning of the team buyer:

For buyers, you can put their own needs before the mission to tell us, let us know what the baby is most needed, and after the vote can be in the baby before the first time to receive Wang Wang notice, to prevent missed the opening time. For the colonel, "I think the Regiment" in the show the number of votes is a real demand in the free market, so the number of votes is the leader of the choice of commodity decision-making in a very important factor, high votes to bring a large number of directional notice is also the baby after the sale of the group guarantee.

Taobao relies on its own electric business ecological chain, combined with the opportunity to buy, let the cost of independence, this is a good camouflage. Meanwhile, Taobao's understanding of "reverse e-commerce" is very profound, and carried out a resource grafting, so that "reverse e-commerce" concept is very good in China, from the form of goods, words, business, user psychology, to prevent cheating mechanism of the formulation, is quite professional ah.

The significance of "reverse e-business" for the purpose of clustering:

1, really let the poly-value as a "user demand aggregation platform", rather than buy platform.

2, the acquisition of commodity pricing rights: for enterprises, the most important thing is the order, the more business orders more happy, but if the order is in the hands of others, the enterprise may not be happy, because you can use the order and you talk about prices, the price of goods will be owned by others, so the poly cost-effective aggregation of user needs, and turn it into an order (this very good operation, advance payment on the line), there is the capital to negotiate with the enterprise; For users, like the goods, if the price is not too outrageous, of course, I hope to buy, but the user never know the cost of goods, price without the bottom line, may be a hair, may be a piece, who is the boss? Enterprises or Taobao to decide. So the last Taobao to get the pricing power, you can eat the difference, you can also want advertising fees, you can also want to marketing planning fees, you can also Commission, how to play on how to play, whether it is a business or a user.

3, change the electrical business: The cost will change the current electric quotient form, from selling goods to gather demand, from the initiative to find users to aggregate users, completely different ideas, this model will change the concept of people on the online, so that the electric business in-depth impact on society, enterprises, individuals, businesses, not to be infiltrated by the electric business industry, The good thing to do is to let the electrical business from the line to the offline.

4, O2O mode: Poly Cost-effective will also be the O2O model of the specific practitioners, he will be online under the integration of resources, to help local businesses, traditional businesses to carry out online promotion and operation.

5, the user needs aggregation platform: Poly-value will truly become a user demand aggregation platform, there is demand there is a market, there are opportunities for market, demand changes in the industry, the need to change the world. The aggregation is not only the user needs, but also the user's habits and data, with these needs, the cost can change the world.

A friend asked, "reverse e-commerce" concept of entrepreneurship, have the opportunity? He Yi's answer is yes, and a lot, it depends on how you go to the ground.

First write here, if there are interested in reverse E-commerce friends, welcome to exchange.