IBM and Twitter data analysis cooperation business: million employee participation

Beijing time, October 30, according to Reuters, IBM in Wednesday announced a data analysis with Twitter cooperation, will use Twitter from around the world to collect the tweets data to help companies to market trends and consumer confidence in products and brands forecast, In order to facilitate the enterprise to make better business decisions.

For IBM CEO Rometty Ginni Rometty, she has been trying to shift the focus of the century-old company's business from traditional hardware to high-value cloud and data-analysis products. To ensure the best use of Twitter data, IBM will train about 10,000 employees to participate in the project.

"Twitter has created something extraordinary," says Rometty. When you combine these with other types of information and compute them through IBM Analytics, Watson, and cloud products, the business decisions you get are always personalized. ”

"This is a huge milestone for Twitter," said Dick Costolo, Twitter's CEO, Dick Castro. IBM has the unique ability to integrate complex systems and data to help customers make better business decisions. ”

Scott Kessler, analyst at Scott Kesler, said: "We see old technology companies in alliance with tech upstarts." This is the second similar agreement announced by IBM over the past two months. They realised that they could not meet all of the service requirements of their customers, and that it was very effective to match the assets of many other companies. "In July this year, IBM announced a partnership with Apple, which will provide data analysis applications to corporate customers ' ipads and iphones," he said.

The stock market closed in Wednesday, with IBM's share price down 0.9% to 163.46 U.S. dollars, while Twitter fell 3.9% to 42.08 dollars. (Compile/Joshui)

(Responsible editor: Mengyishan)