ICANN enables new generic top-level domain to launch in China

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When ICANN announced the opening of the new generic top-level domain name (gTLD) application in the first quarter of 2010, it immediately aroused widespread global concern, and some even dubbed it "the biggest change in the Internet system so far". As an Internet power, China's position in this change is self-evident, a few days ago, ICANN specially visited the domestic famous Internet service provider, in order to further understand the Chinese market demand and promote localization process.

It is understood that the new generic top-level domain name will produce a more industry-specific top-level domain name, currently includes. com,. NET,. org,. mobi has a total of 21 Internet top-level domains globally, while ICANN plans to increase it to about 500. During the conversation with the new network, ICANN said in the "new generic top-level domain" plan, ICANN will revise the application rules for the Internet's common top-level domain name, changing the rules of the newly-restricted new generic top-level domain name to those companies, registered institutions, Organizations can submit applications and become the new generic top-level domain registration authority. And as a huge emerging internet community, ICANN is willing to work with companies with a wealth of domain name registration services such as the new network interconnection to explore the strategy for landing in China and support languages such as Chinese in the new universal Domain name application program.

At present, dozens of institutions around the world have announced applications to participate in the program, China's service providers are also making positive preparations. The official said the opening of the new generic top-level domain would have a significant impact on existing Internet domain name rules, any established and qualified company, organization, or institution can apply for a new generic top-level domain, and by applying for the registration of a generic top-level domain name, it also means such as. Book,. Bank This personalized top-level domain name is about to appear. At the same time, the person responsible also reminded that for the majority of Chinese enterprises, the face of a new round of top-level domain name upsurge, or should try to avoid the passive location in the domain name redemption, do a good job of domain name registration planning, to protect the integrity of corporate brand image.

Due to the major changes in the Internet infrastructure, the significance is also very large, domestic experts believe that the new generic top-level domain name will bring more personalized Internet experience and application, will involve various industries and fields, at the same time, China's Internet development is a new opportunity, With the joint efforts of excellent Internet service providers and enterprises, it is expected to accelerate the pace of China as an Internet power towards the Internet power.