ICBC follows the footsteps of "Internet +" and launches "E-ICBC"

Xinhua Beijing, March 23 (reporter Wu Yu Su Sheyan) "Internet +" was written into this year's government work report. 23rd, Industrial and Commercial Bank of China launched the Internet financial brand "E-ICBC" and a number of major products.

According to the introduction, ICBC This release of the "E-ICBC" Internet financial brands mainly include "Rong E purchase" electric business platform, "e-Joint" instant messaging platform and "Rong E line" direct banking platform three platforms, payment, financing and investment in the three major product line of "ICBC e payment" "Yi Loan" "Net credit" "Silver e Investment" " ICBC e Payment ", such as a series of internet financial products, as well as" payment + financing "," Online + offline "and" Channel + real-time "and other multi-scene applications.

It is worth mentioning that this is the first official launch of the ICBC Bank of direct sales of E, even if there is no ICBC account customers can also through the mobile phone number, his bank account and other information in the E bank account, purchase ICBC finance, funds, insurance and other products to solve the problem of more open financial services.

"The real challenge for banks is not from cross-border competitors, but whether we can better adapt to the financial environment and changes in customer demand in the Internet age and embrace change with innovation," said Jiang Jianqing, chairman of ICBC. ”

According to the introduction, the current ICBC's Internet business-oriented electronic banking business accounted for the proportion of the entire business of 87%. ICBC's "Rong E purchase" electric business platform for 14 months, registered users have reached 16 million people, the cumulative amount of transactions exceeded 100 billion yuan. ICBC said that the company is expected this year to consumers of consumer power platform trading volume will reach 300 billion yuan, and enterprises on the Business-to-business Platform trading volume will reach 200 billion yuan.