IDC: Large data solutions bring business and customer measurable value

Seemingly "big data" seems like an unprecedented new term, but in fact, some aspects of this emerging trend are not new, and the exponential growth in data volumes has been on the rise for some time. According to IDC's June 2011 study of the Digital Universe (Digital universe), the amount of information created and replicated globally in 2011 was more than 1.9 ZB (1.8 trillion GB), which increased nearly nine times times in just five years.

At the same time, "Big data" does pose an unprecedented challenge to IT executives. With the type of data source, including structured data sources and unstructured data sources, such as the rapid growth of social media, rich media files and geospatial information, and the acceleration of data generation (such as real-time sensor data for smart meters), it executives are beginning to realize that traditional databases and architectures simply cannot handle Manage and analyze such a large dataset.

"If your business, like more and more companies, is looking for ways to get a deeper understanding of customers and businesses, then you will understand the importance of ' big data '," said Craig Stires, director of Business Analytics Marketing in the Asia-Pacific region. Whether improving customer service quality or making service positioning more accurate, it provides new possibilities for real-time analysis and response to customer interaction. The reduction in technology barriers allows enterprises to obtain scalable infrastructure at low prices. In addition, companies now have access to software that delivers high-performance functionality in traditional applications, as well as for analysis of video, voice, and social data. More importantly, service companies are working to provide road maps and best practices to leverage proven real-world cases to bring commercial value. ”

Along with this trend, the CIO and IT departments of the enterprise began reassessing the infrastructure (mainly including High-performance computing, memory technology and large-scale parallel processing, MPP architecture) and information management (especially the analysis Domain Information Management) strategy to meet the higher expectations of business unit (LoB) executives.

Craig added: "Now is the best time to plan for corporate change and a great opportunity to integrate a growing number of user experiences, end-user awareness, low cost technologies, and emerging vendor solutions." The ability to make critical and informed decisions about the big data strategy today will determine the success and competitiveness of the business in the future. ”

IDC's latest "China large data technology and services market 2012-2016 forecast and analysis" shows that the market in the next 5 years of composite growth rate will reach 51.4%, of which the highest growth rate is the storage market, will reach 60.8%, the server market growth rate is 38.3%, Much higher than other markets that are not large data products.