Identify low quality external chain sources to avoid low quality risk

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With the improvement of the intelligent degree of the Baidu algorithm, more and more owners began to realize in the optimization must be strictly in accordance with the Baidu White paper to optimize, so the site's low quality outside the chain began to pay attention to, but in fact many of the webmaster in doing SEO optimization, but unconsciously plunged into the trap of low quality outside the chain, So that the ranking of the site presents an unstable state, I think, want to completely avoid the low quality of the chain to the site risks, first of all, we must recognize the source of low quality outside the chain.

So what are the sources of low quality outside the chain? According to the Baidu White Paper interpretation can be found that the main existence of the following low quality outside the chain.

First, the use of mass outside the chain. This is the early construction of a chain of methods, but because of the high efficiency of this method, coupled with the machine itself in the algorithm is also constantly improving, in the crazy construction of the chain is still an indispensable tool, so there are many opportunistic webmaster use this tool to carry out the chain of mass.

Second, false deception links. This is a lot of webmaster hope to improve the site traffic one way. Usually false trap traffic is mainly with some seductive words, such as free gifts, free lottery and people like to go to the Taobao and other large platform anchor text links, but the final point is the anchor text and the chain of the irrelevant words.

Third, the weight of the platform on the release of unrelated outside the chain. Because now many high weight website platform external chain release has strict control, this let many webmaster friend puzzled, so began to turn to some potential new station or weight of the site hair outside the chain, and these so-called potential station is only its own conjecture, most of the cases are difficult to increase weight, So the site in the low weight of the site posted on the chain too much, resulting in a clear low quality chain risk.

Four, the carrier quality of the chain is too poor, this is mainly reflected in a number of webmasters in some forums just publish their website URL, or leave "Oh, smiling face" and other very simple top stickers, so that their own forum signature into a chain, but this way has been identified as a low quality Baidu link.

In the face of such a large number of low quality outside the chain, then how to evade these low quality risk? Many people will say that, since there are so many low quality outside the chain of risk, then if there are competitors malicious smear their own site, then it is not more risky. Therefore, in order to solve the risk of low quality outside the chain, in addition to their own resolutely avoid these risks, but also need to strengthen the construction of high-quality outside the chain, through the form of negative repression to achieve.

And the construction of high-quality external chain methods according to the interpretation of Baidu White paper can be drawn to the following methods: First, to pay attention to the chain of content and the correlation between the carrier, and the carrier itself to have high quality and readability, so through this quality to achieve link temptation, can effectively enhance the quality of the chain

Second, we should pay attention to the choice of high-quality platform. Although now the quality of the platform to release the chain is difficult, but through the appropriate investment is a good choice, and now a lot of webmaster platform to provide such services, to allow high-quality outside the chain construction to play a multiplier effect.

Third, that is to do a good job of web site analysis, timely observation of the site outside the chain construction, for the possible existence of malicious competition, to report timely reports, while strengthening the safety of the site, for some junk outside the chain site to shield, so that can effectively avoid the competition's smear behavior. At the same time can circumvent the site's low quality outside the chain of risk.

In short, the site outside the chain must follow the quality of the first principle, then fewer points, can not be flooded with a large number of low quality outside the chain, otherwise in the new Baidu intelligent algorithm, can only be punished by the object, so that your website operating goals difficult to achieve. This article by the Chinese Medical Talent Network www.120job.cn Webmaster First A5, reproduced please indicate the source of the link, thank you!