If Lei Luo exchange identity, can each other to make the cell phone success?

With the old Luo Hammer mobile phone's big price reduction, the old Luo finally temporarily stabilize the decline, this period of time sales performance is good, want to know to do industry, the most fear is the accumulation of products and capital chain broken off. On Weibo there is a saying: if the LEI to be responsible for the hammer, will be able to make high-end millet cell phone, and the old Luo to be responsible for millet can not do this good. Small series looked at the young lei data, found that the success of millet is not really like the Thunder Army said "just catch up with mobile internet ride."

Lei has done two things in his youth and done a good job (as opposed to his peers), and this experience is not available to other mobile phone people.

First, he has done software, he is a programmer, himself wrote a lot of code, there are more famous personal works, led by a variety of different sizes of the software team. Successful experiences also have lessons of failure. Few people like him have a deep understanding of the laws of software development, how to get along with software technology gurus, and control the various possible risks in the software project process. MIUI Nature is a software project, and the scale is very large, if the number of Android part of the source code that is tens of thousands of line level. The average person when the project to this scale can ensure that the bug is not more than the function is good, not to forget the design experience on the improvement.

Second, he sold physical goods, whether it is Ma, Li or Zhou, they are basically selling virtual goods, Jack Yun is sold in kind, but is indirectly sold. Lei sold a lot of solid products, the early Golden Hill is always selling boxed software, that is physical goods, to the pressure plate packaging storage distribution, to the channel vendor shipments, to do offline advertising, to deal with defective problems, return issues, inventory issues, channel business relationship issues, and so on, than selling virtual goods more trouble, and then he did excellence, where guests, And accumulated a lot of e-commerce experience.

He makes software more than the manufacturing people do, and that's a rare advantage.

This is the hammer cell phone is doomed to be unable to like the same reason, the old Luo did not have a software project, did not produce sales of physical objects, he greatly underestimated the difficulty of these two jobs. On the contrary Lei, Zang have done, and did a good job.

Lei not recently learned to do marketing, at the end of 1999, Lei selling PowerWord CD-ROM, 100 days sold more than 1 million sets, 28 yuan per set, when he was only 30 years old.

The success of the millet attributed to the internet marketing is clearly one-sided, MIUI alone is also the largest Android software project, millet or the largest vertical E-commerce company, a single product sales of tens of billions, the entire order management of goods distribution system does not lose the Beijing East Day Cat, Millet recruited hundreds of of outstanding talents in various fields, and it took more than 10 years of networking to get to know them.

Only learn millet marketing is far from enough. Must have down-to-earth step precipitation just may have future success, Millet boss to old, really do not get up.