If, this is the big data ...

When will China have its own "card house"? Maybe it's not too far. The impression that the entertainment circle, far from the Internet, has started experimenting with big data.

A few days ago, black beans met the old summer, he was doing such a thing. Old summer named Xia Zongji, set up a big data company called Aman Technology. If the Aman technology as a film and television circle behind the people, it is already a wrist. "Small Time" and "Beijing Love Story" Two of the movie, Aman, behind the scenes have a large number of data support technology.

2013 "Small time 1" June Upper house Line, Aman technology of large data system found that the audience of Guo's director of the ability to question, at the same time, the performance of a male lead is very not to satisfy the audience, and this time "small time 2" has been finished. Comprehensive data results Aman suggested that "small time 2" in the Chinese Valentine's Day file in the upper house line, because if the wait six months after the release, the attention of the decline in the same time, Guo's director level will be more questioned. This is a rare operation in the history of Chinese film, of course, the success of the box office proved that the decision is correct.

Large data can also be used for the selection of corners and the deletion of the play. Aman Technology also suggested: Because of one of the actor's reputation is poor, the follow-up play needs to be cut, and the female second outstanding performance, the play should be more increase. In addition, because 82% of the attention of the small-time series is a generation, and for the rest of the crowd, evening 10 o'clock may be more appropriate than the traditional evening eight o'clock gold stalls, there should be more in the two or three-line market and the important promotional points in marketing should focus on "friends, friendship, human nature" and so on. These suggestions were eventually adopted by the film Parties.

In fact, black beans have always believed that large data to do is to understand the "people" thing. Whether real society or virtual society, as long as we have the identity, id we will have scruples, so may not dare to express our true feelings. Sometimes we can't even say what we want in our hearts. But it's all going to be in our behavior, who's willing to admit their gossip, but that doesn't prevent us from flipping through three of people's past stories after the story is exposed. A lot of people criticized the "small time", this does not prevent us from watching the film, secretly yearning in the heart, and even we do not know their yearning. On the Internet, entertainment is one of the most important things for users, and the bigger thing that big data can do is to "find the little Demon inside you" and feed the little devils with content, and let us know ourselves better.

From this point of view, entertainment information is indeed more direct than many categories of the heart. But black beans think of things that others will inevitably think of, this piece of slow development may have several reasons: 1, the Chinese entertainment industry itself the degree of Internet is also relatively elementary; 2, again accurate data to very bad works between the work is also indispensable "people" processing, data, no good director, a shoddy, All kinds of plots together may not be looked at it; 3, the effect of large data can not be as accurate as the electricity quotient, but the technical requirements behind the higher.

Internet circles have a habit of hearing large data, you have to ask in the amount of data, technical advantages. In fact, a few years ago in the old summer to do is to make unstructured data structure, then Baidu also put forward a similar concept, you know how hard they do things. Now external, the old summer to explain the answer is very direct: "in Chinese word processing, Aman technology data source is the largest, processing speed is the fastest, recognition is the most accurate, not one." Also, there is no need for human participation in judgment. ”

Old Summer often said that they are the film and television industry "black people", mastering the latest technology for the film and television circle of Star Wars escort, the task is completed, the memory of the elimination of the device to flash. In the entertainment circle, Aman technology more than 70% people are technical otaku, not good at creating topics and gossip. "Like the 1.4PB data stored on our servers, AI will continue to store vast amounts of data on a daily basis," he said. "Old Summer explained that really good big data, need dynamic, continuous, complete data accumulation, rather than Bo pan." "By the time Aman technology is well known, the data we store may have reached 10PB or even 100PB, and the data can be worth far more than capacity."

The 2012 Card House lets people know that there is a magic tool called large data, but do not know at that time Aman technology has been in the film and television commercial projects, evaluation, production assistance, promotional issues, dynamic box office forecasts and other fields began to try. "Small Time", "Northern Ireland", "the Most beautiful Harmony" and other well-known works and AI diffuse have large data cooperation, originally these good works are on the scientific and technological means. At present Aman movie box office forecast has already controlled to 10% error, 2014 starts, oneself constructs the big Data system The video website also began to seek AI diffuse technology such "extended", the successful self-made content has the Tencent video "The Exploration Spirit file", "Are you normal" and so on.

But the old summer just want to let big data become film and television, music and other entertainment products, "crutches." Entertainment and the internet seem to be irrelevant, but the more cross borders the more interesting. He is a cross-border person, graduated from Tsinghua University, worked in the IT circle for many years, and then entered the music Circle, has served as president of the Sea Butterflies company.

The first to taste is the High-tech very feel director, such as the new sharpness of the best understanding of Guo, director of "Titanic" Hollywood director James Cameron (he in the "Deep Sea Challenge" and Aman large data cooperation). It is also one of the favorite customers in Old Summer, who have a more rational understanding of big data: instead of using data to prove how wise and great their decisions are, they are, like good product managers, more concerned about what users are thinking. "Big data is not to prove what is right. It's not about causation, it's about relationships. Big data is just increasing the chances of success because there are too many variables on the way to success. "Old Summer said," The future of every film and television content production, are artistic perceptual creation and large data rational support of the superposition, indispensable.

In other words, with black beans on the shallow understanding of large data, the first to hear the start-up companies to big data or some worry, because the big data is bat grasp the things ah, it is really not easy to play a start-up company. and excellent soil, Archie art and other video sites are doing their own large data systems, for the purchase of drama, drama to make guidance, and start-up companies, they can be regarded as deep pockets.

But with technical ability, Aman do still have huge market space. The Chinese entertainment culture market is very big, but the company that does the recreational culture content digs deeply is few. And these things, bat also need, but may not have the energy dedicated to build the team to do things. Aman Crawl is the whole network of entertainment data (in addition to the micro-trust friends Circle is not open now), these data, miscellaneous, scattered, hide.

Large companies to talk about their own large data advantage is the system of the accumulation of data in the Inland Sea, or the perfect account system, and Aman technology can provide any customer with the overall platform data and analysis. A film, TV series or variety show, the role of large data is to analyze what the audience tastes like, what kind of bridge, rather than personal. In Northern Ireland, AI diffuse through content aggregation, found that Beijing's love view, especially the North Drift, is Rose plus house.

Big data should be able to understand and collect data correctly first. In natural language understanding, Aman can extract keywords and viewpoints accurately in the profound Chinese language and make emotional analysis and judgment (this is not possible in the general large data system). And in the elimination of ambiguity, Aman also have a lot of experience, the article incident, they will never "actor article" and "an article" in the two words confused. For related content, Aman can be archived automatically, and, more significantly, large data systems can automatically summarize these articles.

After collecting data, you need to dig. If a sudden event is exposed, the system can automatically carry out the whole network time transmission and tracking. Hear here, black beans evil thought for a while, if again out of the pornographic, is not the otaku will not have the big forum to flip posts, always have the latest version of the content to see. In addition, based on the key words to form a large-scale knowledge map, similar knowledge map we have actually seen in the search engine or human cube products, but Aman's knowledge map is more information, you can not only see key people, or events, and each key point of the relevant news links and summaries for reading.

and Aman attaches great importance to the data from a variety of social products, such as Weibo, commentary, bar paste and so on, because it is the real "people" behind it. This means that even with a video site with a large data system, Aman can tell it more, such as who is talking about what, why the play is fire.

Black beans are very much expected, and soon these large data systems for the search for "little devils" in human minds will be developed into user-oriented TOC products. Aman to do the film to B customer service, is to let the film and television works are in line with the target users yy, entertainment information to C-class user Service, is to verify the old summer own yy.

At least in the current AI-diffuse approach, early products can make users more and more "lazy": no need to spend more than 3 seconds to read a piece of news, or even "read" the news, directly into the picture to see the news. The attitude of the media is no longer important, the attitude of the user is the most important; everyone is no longer an island of information, because everyone can find their own identity of values, everyone is the recipient of information, but also the dissemination of information.

Black beans heart more expect in its products settled in our mobile phones, we have more understanding, can help us find the inner demons, after all, understand their own this matter, it is too difficult. It's too hard to have the courage to face the truth. For example, black beans themselves, when the old summer told me, every social account behind the behavior, Aman technology are labeled 20 times, my back chill. When I was an angel, when the Devil, big data than I know.

But the black Bean still is willing to have such product use, just want friendship to remind first: do not because we go too far, forget why we start.