I'm sorry, but what's important about Web layout?

Nowadays textbooks on digital environment say, screen usage is mostly browsing, and pictures are more appealing than text, mainly entertaining or ceremonial use (for example, turning on Facebook to start a day, but forgetting what you just saw when you turn it off) rather than absorbing complete knowledge. Take more comprehensive, complete knowledge, or rely on paper. Yes, this is the reality of the screen show we don't want to face: for some reason, it's hard to be willing to read a good article on the screen.

Why? There are many size reasons, but the main one is probably because of the eye injury. The screen is too bright for the eyes, most of the time it is a hardware problem, but the more serious factor is the software: Ask yourself, how many of the usual browsing of web pages, blog articles read it is as comfortable as paper? For example, many Web pages are designed to ignore important graphic design principles such as appropriate font size, font selection, text versus background, and line spacing. As early as 2006, Reichenstein, an interface designer, proposed that 95% of the content on the Web page was "typography", trying to explain why the typography principles of the "print age" were equally important in the "screen display age" and should be used as well.

Many people were surprised to ask, "Ha?" Typography? Font learning? Isn't that just a good word? How can web design be 95% in the selection of fonts? 」

But the fact that typography is not just a typeface, but also a combination of glyphs, more on precise measurements: line height, distance between blocks, and the overall vertical layout of the Rhythm (vertical rhythm) and so on, are the focus of traditional typesetting, because of a few The relative relationship of PT (the smallest printing unit), so it can be said to be rather paranoid, rather demanding the perfect field (remember how Steve Jobs developed paranoia?) In order to make the content itself perfect for the media to present to the reader. Reichenstein in his article, these principles on the web also need to be stressed, we can no longer just browsing, but can read for a long time without feeling tired, but in the past there are two of myths:

Of course, this 2006 statement has now become self-defeating. Retina screen (Retina display) in the IPhone 4 pixel density has come to an astonishing 326dpi, can be said to be beyond the starting level of printing paper, including a variety of display panel resolution of the Leap, the display of the font can be said to be more and more good. In Chinese, although there are many fonts still need to go through a digital adjustment to make the screen display better, but at least for now we have a letter in boldface. I believe that a friend with a Retina screen can feel close to the perfect visual effect when reading this article, even the paper is not so good-looking. Plus more and more web font services-even Chinese have a justfont, so that the former can only put the map to replace the plight of the text resolved.

This part is true in the Chinese world. Chinese not only file large, making far more time-consuming than the Latin alphabet (the profound Chinese characters have at least 13,000 characters, English uppercase and lowercase letters plus symbols up to hundreds), coupled with the traditional font companies have a lot of copyright issues controversy, so that the Web font progress in China slow. But, like the one, typography is not just a font. Even if there is no good font, you can also focus on the layout of the details. Reichenstein mentioned that the Renaissance Italian font designers were able to use only one type, but still created the most outstanding print works in the history of human culture. This is enough to tell us that even though Chinese web font is not much, we can create a good layout design by focusing on detail.

Also in Taiwan Justfont often hear friends say, this paranoid details, the general people should not notice? But in fact, this is the paranoid detail, so that the overall layout better read, good to read will not pay special attention, because can be very focused on the content. Unfortunately, there are too many web design layout is bad for the eyes, for example, poor design of the font curve control point is not clean, easy to create small bright spots, so that the eyes to increase the burden; The strokes are not properly cut, so that the lines are pasted together; many pages even set the font size to 10px, plus the extruded line spacing, An unsatisfactory background contrast makes reading on the screen more frustrating.

Justfont believe we need to introduce more graphic design of typesetting knowledge to the Internet. With more and more powerful CSS features and a variety of design modules and Web font services, I believe that one day we can also read the pleasing content on the screen.