Imagine educating the electrical quotient

Digression: Recently I pay more attention to the topic of education, electricity business, today is the third installment of the Education electricity business, do not know how many articles can be written, and do not know whether the quality of each article can be guaranteed, the author as far as possible.

Education electricity business recently re-enter the field of vision, in fact, it is very early, but has been online education to occupy the limelight, there are many people to the online education including the education of electricity quotient, in fact, there is a difference between the two, I think it is the educational characteristics of the decision. From the educational electricity quotient may be one kind of on-line education pattern, to the education electricity quotient's predicament, the author also said imagines the education electricity quotient.

The imagination of education in two forms, the equivalent of the current other industries are the same as the electric dealers are based on the platform and the platform, perhaps to see a lot of people here to imagine the form, as for the author wrote whether So, look at the know.

(a) relying on platform

1, Taobao Department: Taobao, Beijing-East and other cooperation mode

The first article says, the education electricity merchant now landed the cat platform, but the general pattern all is the coupon + promotion + The form of the book, purely treats as is a preferential platform, did not really use to the electricity Merchant's core-on-line transaction. Some time ago online education is very hot when Taobao launched Taobao education platform, to now look flat, but also an unsuccessful product, but for the author of the education of the electricity quotient may be an opportunity to let educational institutions to dominate this Taobao education.

The user through the Sky Cat platform to reach the intention, then in the platform to look through Taobao or direct consumption, for consumers, the first safeguard has credibility, and consumers can choose more, and for the organization, can directly from the platform above, to get more of the tilt of Taobao resources, do not waste online this group of people, Also not for the flow of worry, and for Taobao, is also a good thing, first of all, the agency's drive must drive the attention of the product, as well as the user's linger, interactive flow generated content is now social network characteristics, for a product is also so, if this product has no reason not to flourish; Another point is that Taobao's advantages can occupy a big place in online education.

2, Baidu Department.

Now bat three giant separatist internet, since the front Taobao did an education, Baidu is also an educational product, and this product for the current education industry is a high point. We all know that in the Baidu bid in the medical education is the big head, each educational institution if open the line on the inevitable open the channel of bidding, so with Baidu cooperation is a mutual benefit. First of course, Baidu is for product promotion effect, now a little browsing under Baidu education is just a simple product display page, and then the link is directly to the relevant site, compared to too simple, predictable will be the same as the fate of Taobao classmate, So the new idea of education institutions will inevitably receive Baidu like and change, for education, with Baidu to make good the benefits of the obvious.

Above BA two big Giants explained I imagine the way, and T giant seemingly not in online education products, but can not ignore is the role of micro-letter, how to apply the micro-letter to the level of the electrical quotient of Tencent's approach. Micro-credit education is a very bold idea, because of the need for a lot of factors and conditions, the specific is the same as the previous two can borrow micro-letter on the above to promote education, online transactions, and video classes can also be used by micro-letter to achieve, but here is a problem is traffic, be sure to pay attention to traffic, Because this is the mobile end of a winning point, grasp the user's mobile phone time to attract mobile education is a lot of temptation.

(ii) subdivision of the Education Alliance

Before the author observed that the home store electric dealers, the education of the electricity business will also appear in the future of a large platform, will be detached from the Beijing-east Taobao platform, like cosmetics inside the music bee nets, poly beauty excellent products, clothing inside the only product will be. The industry platform is a very long future of the vertical electric business is an inevitable thing, and the education of electricity business is the same, not to mention is in the beginning stage. The establishment of the Education Electricity Quotient Alliance is advantageous to many organizations, by the big Platform's attention and the accurate crowd lets the education electricity to be commercial.

Another point is the subdivision, the education of the electricity business to do is to subdivide all parts to do, rather than a head of all online. This can be done by some rebate net or some discount website. Do not waste the sky cat these platform traffic, another but open up another channel, and these rebates and other sites are basically free, basically no cost; another training to be accurate, video role is the user online purchase course keywords, For educational power providers, as practitioners in the education industry, the Electronic business video is far more than the appeal of the text. Another point is also very important, you can sell some of the full set of video, which is a source of profits, the current education in the electricity business is in the purchase of courses, and the whole set of video sold are some Taobao small sellers themselves released, But it's important to note that the video requires them to play or download their own development tools on their own platform, keeping the video in place, and allowing the brand to influence them all the time.

The author has been concerned about three industries in the early time: after the car market, cosmetics, education, what do you think of these three industries, the front two except cosmetics now on the development of the REACH, there are two other industries, aspiring to insist on this, there will be like cosmetics such a brilliant time. (Text/Huang contact way, Baidu search "Huang")

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