In the fifth quarter of the game of rights, there are 15 of dollars

Last December, HBO said that its streaming services this year will be unveiled in the fifth quarter of the game of rights. A recent news that the service has been named HBO Now, and Apple TV and other channels to discuss cooperation matters.

Previously, viewers would have to watch the quality of HBO, via cable operators such as At&t verse, Cox, Verizon, and so on, often in the form of packages packaged by several content providers, and some of the channel users may never look. Through HBO Now direct subscription program The service monthly fee is estimated to be around 15 dollars, and will inevitably compete with streaming media content such as Netflix, which has a monthly fee of $8-12.

HBO has Time Warner's cover, which means the latter has plenty of channels for nearly 10 million broadband users, including Apple TV, Roku, PlayStation, and Amazon, that can help HBO reach the US's not-subscribed cable TV package. Viewers who have previously watched HBO through traditional channels are also likely to move on to more flexible online subscriptions. The study says HBO now may be losing 7% of subscribers to cable subscriptions.

HBO first announced a war in the media last October, leaving Netflix with a one-fourth drop in market capitalisation overnight. Netlix accelerated the pace of content production, last December launched a high cost original epic "Marco Polo", but also decided to take the reality version of the Nintendo Game "Zelda legend." While sticking to the original route, Netflix has expanded to more than 50 countries around the world, a strategy that has left Wall Street bullish and shares have soared. On the other side, Amazon also worked the original, digging up senior producer Ted Hopenhagen to lead the Amazon Original Movies Department earlier this year.

The beginning of the April is the traditional Western festival of Easter. The Giants are fighting for content and channels, and the holiday audience is blessed.