In the network era, the electric business platform should actively negotiate and play a role

In the network era, electric business platform is equivalent to online shopping malls. When the consumer and the merchant dispute, the electric business platform should actively consult, even first pay

A few days ago, I saw a pair of sports shoes on a website, the price is much cheaper than the mall. Carefully browsing the introduction of the product page, "Only sell authentic" "Special counters Authorized" "False one loss of three" propaganda language is to let people eat reassurance, and then submitted a purchase order.

When you receive the goods, you find the goods are not on the road. The quality of this pair of shoes, and previously in the store to buy the same shoes is far from the same: not only the brand is ambiguous, shoes fabric feel is not good, uppers and the connection between the uppers unexpectedly there are several glue. To the store after the identification of stores identified, is really a pair of "counterfeit"!

So I contacted the merchant to request the return. Did not expect each other said, if the shoe packaging has been opened, will affect the sale again, can not handle returns. Want to do communication, the other party directly hung up the phone, and no one answered.

Since the merchant entered the electric business platform, the dispute to find a platform for electricity business is also a logical. Holding on to try the idea, I contacted the electric business platform. Over the next few days, my phone was on the line between several staff on the electric business platform. The problem has not been solved, but wasted a lot of time and telephone bills. On the Internet to buy fakes to defend rights, unexpectedly so difficult!

As online shopping is becoming more and more popular, buying fakes may not be my personal experience. Some unscrupulous businessmen use the Internet platform infringement of intellectual property rights and the sale of fake and shoddy goods is rising trend, not only involving small electric business platform, even well-known electric business platform is also difficult to escape. Not long ago, the domestic electricity trader platform third party sellers luxury goods sale false event was exposed, including China, 1th stores and so on a number of well-known electronic business platform are involved.

China's online shopping development time is not long, but the 1.85 trillion-yuan network retail scale has been leading the world. At the same time, the industry rules and systems can not match the huge scale, leading to the quality of service, easy to appear some businessmen in troubled waters, counterfeit and fake sales.

Online purchase and sale of consumer confidence will have a certain impact, although consumers will not be the net to buy "beat", but also very concerned about buying fake rights after the smooth. Only consumers can reduce or avoid losses through appropriate channels, so as not to endanger the trust of the Electronic Business platform and merchants.

In this process, the electric business platform should play an important role. In the traditional offline market, consumers to shopping malls, mainly to trust the brand, shopping malls in the quality of supervision and bear a lot of responsibility. In the network era, electric business platform is equivalent to online shopping malls. In the consumer and business disputes, the electric business platform should be actively negotiated, or even first pay.

Of course, only rely on the platform of the power of the conscious is far from enough. The initial stage of electric business development, the platform busy recruiting, seize the market, there have been "radish quickly do not wash mud" chaos. For example, in order to attract more third-party businesses, appears to be more gas, the platform for Third-party eligibility for approval formality. In this respect, the regulatory authorities should prescribe the right remedy, further improve the supervision of the electric business platform and standardize the trading management methods of the electric commerce platform.

Integrity Hing Business. Electric business Platform on the quality of goods "long dim sum", the consumer rights "with dim sum", to close to say, can create a better consumer environment for consumers; looking far, can promote the electric business industry faster, healthier development, the achievement of the electric business area of "hundred years old shop."