Increase the chance of Web pages being indexed by search engines

One is the website Interchange link promotion method effect diminishing effect, another is the search engine ranking policy to the website link quantity weight may reduce the influence. The final results of these two problems are the same, that is, the effectiveness of the website link promotion strategy is decreasing. The article also mentioned that through the exchange of links to obtain the recognition and recognition of partners, is a website http://www.aliyun.com/zixun/aggregation/12972.html "> brand value Embodiment, So is not the website Interchange link promotion method in obtains the website traffic volume and the latent traffic (for example the search engine ranking superiority) aspect really has been ineffective? This paper analyzes several ways to enhance the effectiveness of Web site link promotion strategy, some of which have been validated, and some need further test of practice.

(1) Change link form, use different text to link to different columns

Generally speaking, the exchange link is to use the website name (or the logo) and the partner website name (or the logo) exchange each other on the respective website, and link to the homepage of the cooperation website. Considering the diminishing effect of the site Exchange connection, such links will become less effective as the link completes, so it is necessary to use many different forms of linking, especially after the site has been released for a period of time, for some attractive columns, or even for a product Content pages to link, which not only increases the way users learn about the site, but also increases the chance of being discovered by search engines.

(2) Increase link effectiveness by increasing active links

The process of establishing an exchange link is lengthy and inefficient, and since the understanding of the partners is not sufficient, the effect of establishing links to each other is not expected. In fact, there are many ways to build their own web site links, early common ways such as in the information dissemination platform and forums to publish information on the site, but these methods are not significant. 2004 Most popular blog for the establishment of active links to provide a great convenience, and because the blog article is easy to Google, Yahoo, MSN and other search engines included, the text of the link to increase the site link has a certain value, more direct effect is, read blog article readers more and more, Readers ' access to the site for further information based on the links in the article is much higher than the "exchange links" that simply list the site name in a corner of a website, so the direct effect of this link is even more pronounced.

(3) One-way links are also worthy of attention

The so-called one-way link, that is, their own active link to other sites and do not require the other party to link their own site, so it seems to be a loss, but in fact, is also valuable, especially by the link site name (or column name, article summary and title, etc.) contains important keywords, first of all to enrich their own web site , which is of some value to increase the visibility of search engine. At the same time, for visitors, this single link adds to the extension of the site/Web page, providing readers with more relevant information to facilitate the development of long-term user loyalty. This kind of link is not through one or two article can do, need a website to insist such content strategy for a long time. The effect of this link will take some time to test. In addition, a single link may be a potential risk is a period of time after the URL of the linked Web site changes or server shutdown causes a large number of dead links, affecting the quality of the website, so generally tend to link those who have a certain visibility and long-term stability of the site information.

(4) Pay attention to the links in the site, increase the Web page by the search engine included opportunities

Although not sure how much the site is linked to the value of the search engine rankings, but it is certain that the promotion of the site's internal links will not immediately disappear, the use of this link can create as many as possible to be included in the page, a site has been included in the number of pages increased, Also equivalent to increase the site's overall search engine visibility, regardless of whether the home page to get better PR. Especially when the Web site using Dynamic Web technology design, the importance of internal Web page content is more obvious, if the content of the publication is dynamic pages, do not forget to ' tell ' search engines ', in fact, the emphasis is on the importance of internal links.