Industry website Operation Idea Summary: Do the specialized to do the fine One Direction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Localization and specialization is the trend of the future development of the Internet, if you want to find food, on the Food Network; If you want to learn make-up, on the makeup site, if you want to learn Excel form production and so on, there are professional Excel enthusiasts forum, etc. Find a certain aspect of the information will be related to the website introduction, industry, specialization trend.

April 21 A5 Thursday Edition Chat activities, invited the Chinese food Net www.zhms.cn founder Zhou Yu share some ideas about the operation of the industry website, this paper collated version of some of the focus, welcome to discuss.

Q: Chinese Food Network has been operating for some years, then how to consider to do food web site? Was it you who started it, or did you start with a team operation? A brief introduction to the Chinese Food Network.

A: Chinese Food Network was established in 05, the early days are their own use of spare time a person to do, a person to write procedures to add information, the development is actually very slow, in the end of 06 resigned their own business, and established a Wei guest China (VIKECN. COM), and at first it was also personal. Basically two people, one responsible for technology, one responsible for customer service and add information. Early not how to profit, because they are grassroots, there is no other source of income, there is no capital investment, but also looking for a suitable profit model, the current income is mainly by advertising, in 08, set up a company to operate two sites.

Do Food Network based on their own hobbies, more like to taste food, and food is a never-ending topic.

Q: How many registered users are there in the Chinese Food Network now, many of the menu information is provided by the user? Is there any incentive for users to provide recipe information, and how to keep the user's passion for uploading recipes?

A: The site is not registered too many users, a small portion of the menu is provided by users, mainly because of the imperfect incentives, many recipes or transcription. You speak very well, next we will consider the user to provide the enthusiasm of the menu, some more rewards.

Q: The Chinese Food Network is also relatively strong now, want to know where the Chinese Food Network will be developed, in addition to online ordering, group buying and so on what new model?

A: In fact, we are not strong, and very small, did not have a big development for many years, the main problem is not to break the profit model. In addition to online ordering, group buying and so on. In fact, we want to do food and beverage to join and catering talent in this respect. Because this market is relatively deficient, especially talent.

Q: 1, where is the profit of Chinese Food Network, advertising there is no other profitable place, for example, the earnings of the top 5 of the difference is what, advertising, membership, agent, or whatever. 2, similar to food such a site, every day from the search for more people, if not much, how to promote, to do a new user source. 3, how to do the user every day, this zhms is how to do the train of thought, welcome to share with you.

A: 1, the main source of income is advertising, soft paper release fee, catering to join the royalty fee (is to help businessmen negotiate to join, to join the success of a commission how much, this do less, is trying to do), membership fee is very small. Later prepare to develop talent recommend this piece (that is, recommend the chef long these). Advertisers through Baidu search the corresponding keywords to find. Find we will negotiate, no initiative to develop customers. Recipe net profit, in addition to advertising fees, can also cooperate with publishers to issue books sales profits.

2, now the site most visitors are looking at the menu, is through Baidu search recipes, so our main job is to enrich the menu information to attract more visitors. There are few promotional promotions.

3, improve the stickiness in this respect, we are doing very not in place, the site is not very high. Because instant access is not a permanent concern. Improve the user viscosity, which is our future development in a direction. Multi-A5 study, thank you for your guidance!

Q: Look at the next Chinese food web site feel good, in the optimization, the Web page all pseudo static, it is very reasonable, user experience is very high, page style gives a very refreshing feeling, the cuisine is really full. Development of the website, the most important convenience.

A: Well, you are very right, the site is provided to visitors to see, visitors are concerned about the content of the second is the experience (ease of operation, access speed, easy to search and find, interface design friendly, etc.). This is also related to the location of the site, such as everyone on Baidu, is looking for things, do not expect you to do a fancy Baidu, just want to be able to quickly find the content. And everybody on Sina, hope to see is news, need to be listed at the level of the website, is to pay attention to hot spot.

Q: I am a local Food Network, but do not know how to develop, the general direction is not easy to grasp. I'm going to make a breakthrough by selling local specialties as snacks. But the implementation has not yet been specific, the guests think this idea is feasible?

A: It is a good idea to do a special product, you can develop in the direction of Business-to-business, vertical website to do the industry. The site's customer group may be relatively narrow, but the business-to-business do is more profitable, or to the direction of the transfer, so as to do the public, the difficulties in the early stage is the site's publicity and content updates.

Q: That specialty site in the early promotion there is no good way, please introduce the guests, a new specialty website, how to let users remember, how to retain users, where to promote?

A: To let users remember, the site name is very important. Easy to understand, such as potatoes, Alibaba, netease. To retain users, mainly to see the content of the site and the value of the user. Promotion can be in some related websites to promote, such as food, catering, open Taobao shop.

Q: The summary is: there is a commonly understood name, valuable information, to targeted local promotion. What is the way to promote it? Is it a direct posting or a partnership or something?

A: Of course, the effectiveness of cooperation will be better, such as the Chinese Food Network and A5 cooperation for version chat, so that we know our website and platform, through the exchange also know not friends. The effect is certainly good. If just post propaganda Chinese food net, perhaps A5 will also delete, you say. Oh, this is only from the side to explain a promotion direction, I hope you can understand.

Q: Hello guests, I want to be a tourist station, but I do not know how to start? What conditions do I need to be prepared for and what needs to be done? In addition, how to make the travel site profitable?

A: Do travel web site, the current do a good job of the tourism site's profitability basically with the attractions, hotels, travel agencies and other cooperation into the way. Of course to do first have to have resources, in addition to have characteristics, otherwise you how to compete with the existing tourism website.

Q: What do the guests think about the development of the portal site?

A: You see NetEase, Sina, Sohu This portal is doing what, you understand. The era of the portal site has passed, the pure display of information is not to improve the viscosity of the browser, the next step must be subdivided, in order to achieve the exquisite ability to succeed. Including our Chinese Food Network, in fact, the user viscosity is not high, the main thing is blindly display information and lack of communication, this communication is not to develop a forum on the line, but also more important is to pay attention to your visitors, your users, to build their circle. You see the public comments popular than we better, we know why.

Q: I am a small county station webmaster, the Internet is not developed, how to let local Users know my site, and form a certain stickiness it?

A: The regional and practical Web site is a future development trend, if you are selling things, you sell than Taobao will be friends, quality and no problem, is local, others have no reason not to choose you. Mainly is the promotion, the promotion way may with the local government type website or the media website cooperation, promotes the activity. Or on Granville guest post targeted promotion. Do a regional site, must be landing, is usually the site can organize activities, so that users experience better, more intimate, you succeed.

Q: I am in a real estate industry station to do operations director, has been the industry station to develop the road ahead and the profit model is confused, even the mode of Sina is still changing, personal site style is constantly changing, want to know exactly how to locate the site, want to listen to the views of guests.

A: The Times are changing, the website operation idea also must change. As if the previous three major portals, the content is I provide, the site I decide; to the later Taobao, the site is the user in use, functional users say, positioning is to take the road of humanity, take the social effect of the road. That's why facebook,twitter these social networking sites can grow.

Q: I am a small city, the exchange of information is not very developed, but I think it is very good to provide an information platform for small cities in my hometown.

A: If you really have ideas, there are ideas, then the site to achieve a certain scale, at least design very well, and then find the publicity department, with the promotion, or with them, hang their name to attract investment, the effect should be good. Local ZF also want to do the performance, but also want to have some decent local site; this is two-way, but the premise is that your site is really good, there is worth seeing.

Q: Hello, Mr. Zhou, I am now in Guangzhou, hands have a lot of TV manufacturers of resources, so many years I helped them to do corporate website. Now I want to integrate these resources into a TV industry website. Positioning is: To do Guangzhou small and medium-sized TV manufacturers investment information publishing platform; The audience is mainly two types: one is the manufacturer, one is a potential distributor throughout the country, the main profit is: Manufacturers advertising, corporate website construction, membership fees.

My question is: 1, does this website have the future? 2, early I do not have a team, if a person began to do, how can I quickly make this site? 3, can you give me some professional advice? mainly in the planning and operation of ideas.

A: 1, your positioning is very fine, I personally think there is a future. 2, the first plan the corresponding function and module, can find a set of templates to change, the latter big can own technical team to develop, do a good job keyword optimization.

3, the Web site million change, lies in the promotion, first of all, you have to think of their own way to promote, is my website well, how to let TV manufacturers and distributors know. I believe that you are more professional than me, in addition, the upfront as far as possible free, more to do some success stories, but also to promote success stories, thereby expanding influence. If you do strong is this industry Alibaba, such as China Chemical Network, the global hardware network.

Q: 1. Before building an industry station, how do I choose the industry? Do you want to choose an industry that appears to have a higher profit margin or choose an industry that I am familiar with? 2, the profit point of the industry website, how to look for? 3. What do you think is the key content of the industry station? Traffic content visitor or? 4, about the industry station optimization should pay attention to what problems?

A: 1, I personally feel that they should be familiar with and interested in the industry. It seems that the profit is higher in the industry, you will do, others will do, maybe others are more professional than you. 2, Profit points: membership fees, advertising fees, trading commissions, etc. 3, content is always the most important, there is the content to be popular, with the popularity of the target customers will be generated. Light is popular, nothing is long. If NetEase does not update news for 10 days, will you go? 4, the optimization should pay attention to the keyword, is the industry probably accustomed to search content. You can go to the index.baidu.com query and do the appropriate optimization. In addition, the promotion to find the target customer base, such as in A5 promotion, most products are for webmaster.

Q: Now the industry station development prospects are good, a lot of people want to join, the guests can give some suggestions to the novice? What can novice friends do to better enter and achieve profitability in a faster time?

A: Now the internet has been over the site can be collected membership fees, advertising fees era. Only seriously do content, the inevitable, famous, their own people to advertise, pay membership fees. If QQ starts to collect the member fee, Taobao starts to collect the shop fee, can do?

Q: In the hao123 menu classification can find the Chinese Food Network, is good 123 active collection of Chinese Food Network or you pay to buy promotion? In addition now the food website also has the food world, Bettay kitchen and so on food net also did very good, Chinese food net has just arrived the competition pressure, your website superiority is what?

A: The navigation station is actively included. Food, catering, food this industry is very large, and we have not yet compared the core of the profit model, including food world. Also is in the exploration, if bigger, this market also enough everybody points.

Q: 1, my secretarial network is the main source of revenue is the Advertising Alliance, fan web site in addition to the provision of writing services, what is the profit direction? 2, the site has not registered members can only see the article about 1000 words, after landing to see the full text, resulting in a user jump rate of 90% But if you do not need to register the full text, will everyone choose not to register, it is difficult to retain new users?

A: 1, look at your station, the information is very rich. In addition to your writing, you can also provide a platform for members to write to members, you only charge a certain service fee (a bit similar to the taste of the Wei-ke). Or we can work with our time wealth network, dedicated to write on the site on the reward of the paper or soft wen, good market is also quite large.

2, I do not agree with your current practice, site is an open platform, can not only because want to read an article and have to register, so even if someone else registered, meaning is not big, if let others read, think this site interesting, voluntary registration, such users are worthy of concern. Moreover, your station is still in the development period, the amount of popularity is not enough. First of all, the development of the site does not count the amount of browsing, browsing volume, the site to do more advantages, more natural registration.

Q: On the profit model, is the site to do a good job after the profit model or to do the site before you want to profit mode?

A: Mainly based on what you do a website, the location of the site determines the profit model. It's going to be a gas to make a website.

Q: How does the traditional industry network profit?

A: The current line of membership fees and advertising fees, other profits also have to be based on industry characteristics to dig.

Q: "Local + Industry" This model of the site or the national industry site is more suitable for personal webmaster?

A: Now if you do not have too much money to invest in the case, do place + industry opportunities will be greater.

Q: Now the industry site Baidu rankings are as if the old station preemption, in addition to doing bidding in Baidu, as if there is not too much advertising way, do not know how to expand the industry's Web site in the Internet influence, from the site's traffic, how to start operation?

A: Baidu promotion is only on the one hand, happy net, Renren can do this, and Baidu promotion is no relationship, is its own brand done, others know that search your brand, how to find you, your industry may be the old station preemption, but your brand will not. Brand promotion can use a new generation of microblogging marketing. Or as happy net began to do the circle, let users help you promote.

Q: 1, I am a foreign class portal, the user is the forum's user-oriented, because is the initial stage, so the user is less. At present, some people invest in 100w, how do you want to run such a website? What are the specific positions? 2, the salary of each position should be the scope of how much?

A: 1, Manpower, Technical department (Technical director: 6000-10000 early May not be set, from the grass-roots promotion, general technical personnel: 2000-5000), Customer service Department (responsible for the management of the Forum, Wages: 1500-3000), Marketing department (Do market development, 1200+ basic salary), Operations Director ( Responsible for the planning and operation of the website, annual salary 100,000 + commission.

Q: Ask now micro Bo Super Fire, there are many microblogging applications. Could you recommend some useful applications for the webmaster?

A: For example, the forum can be funny articles, funny pictures to spread to micro-blog, to increase attention and flow. Many other microblogging platforms also offer app interfaces that can be leveraged to bind microblogs to Web forums. You can refer to a good www.cq6.com.

Q: I would like to ask Guangdong Chaozhou Gourmet Group Purchase website development direction and promotion practices, thank you.

A: 1, your positioning or relatively fine, but you want to and large group buy network competition, have to find more valuable sources of supply, more members to meet activities, increase the trust of the site. 2, the promotion can be in the local more well-known website or forum. In addition, members can recommend a prize-winning system, that is, recommend members to participate in the group has a certain bonus.

Q: I have two ideas, one is home to do a local decoration site, another is Guangzhou to do Guangzhou TV Investment Network, do not know which is good? First one? I am interested in the local not yet, if do I am preconceived; but without local resources, people also work in the field. The second is that I am more familiar with the industry, accumulated a lot of contacts, but there are competitors. I don't know how to choose.

A: I suggest to do a second, because 1, you have resources and contacts, which is very important, easy to break through. 2, there are competitors, that this site is also optimistic that there should be a market, you have to do with the use of resources and contacts, beyond the competition (not to defeat him, because the market also need everyone to promote and publicize, less competitors are less publicity friends).

Q: How does a personal webmaster deal with the government?

A: To tell the truth, I am not very good at dealing with the government, mainly do not understand the bureaucracy that set. But you can join the local association, such as Internet Association, E-commerce Association, it Association, Webmaster Association, and so on to understand some of the bridges with the government, through these bridges slowly get to know more network resources, will not even the government's door will not go. But in any case, do oneself is true, oneself have the strength, will have the emboldened.

Q: I want to know about local Food Network to do business-to-business when to promote, expand local influence, local site IP is not too high, has been unable to find breakthroughs, how to make local food station characteristics?

A: In fact, the business-to-business Web site, traffic is not easy to do, but the flow is relatively high conversion rate. Because of the targeted reasons, the individual is relatively small, so the flow is very difficult to improve. Business-to-business for the enterprise, it is necessary to promote the line, or engage in conference marketing, activity marketing, or the surrounding industry to do cooperative promotion.

Q: This week's edition chat is about the industry website Operation Topic, many webmaster also consider the site to do fine, but in the industry direction choice, the guests have no good ideas or suggestions? If you want to do industry website, how to start? I hope the guests on the front of the industry station to do some of the earlier problems of simple summary, so that beginners faster entry, Also avoid detours.

A: 1, do the choice of the website industry, as the saying goes, women are afraid to marry the wrong Lang, men are afraid of choosing the wrong line, if you choose not familiar with, not interested in, only know others say can make money industry, need too much groping, can find this industry shortcut. I'm afraid to get there, you have already been killed by the competitor. and the choice of their familiar, you are very easy to break through, some development, such as marriage nets, their marriage, photo wedding, hotel Reservations These have their own road, know what the industry has the unspoken rules, you do it easier.

2, the first is to plan the function of the site, columns, how to obtain content, how to attract members, Members register this site what the benefits, how to retain members for a long time, how to let members to help their own publicity and promotion (such as happy Net, to a large extent member recommended member and successful) If you think about it clearly, your ideas will be clear. You'll know how to do it step-by-step.

3, website online, how the first time to promote their own. Need to think hard, you can borrow the current popular microblogging and Granville platform.

Whether it is the industry station or the local station, the initial stage is difficult, but to see the future development prospects, do service a certain industry users, to achieve the best in the industry, you can continue to get users and advertisers of all ages, the development of the site will be better. Hope this week's Industry website Operation Topic Discussion to help you, also please continue to pay attention to the A5 Forum every Thursday afternoon Edition chat activity, at the same time A5 version Chat Exchange Two group 149091583 already opened, welcome friends to join. (Wen/Meng Jiang finishing)

More about the industry station topic discussion, but also to the version of the chat post address: http://bbs.admin5.com/thread-2533765-1-1.html