Instant Search internal Wrestling technology provider Cloud the future is uncertain

[Guide] technology outsourcing may reach the industry average, but to do better, need to do it yourself.

Cloud soil the start-up company is experiencing a major hurdle since its inception. Due to the cooperation problem of instant Search, cloud soil becomes the focus of people's attention again.

Cloud soil by the former Google (micro-BO) China Academy of Engineering deputy Dean Liu Founder, is an instant search technology provider. Liu has the founder of cloud soil and instant Search chief scientist two identities.

Search immediately set up 2.5, the results did not meet the outside expectations. According to people familiar with the matter, the immediate search decision makers are not satisfied with the company's current development situation, began to reconsider the direction of development at the end of last year, and the results of internal discussions are likely to lead to a rift between the immediate and cloud-soil cooperation Foundation.

Instantly search for cooperation with cloud soil or will change

One side is the national team, not lack of funds, but from scratch technology is short board, one side is a start-up company, with more than 10 Google technical personnel team, in addition to its own products social search network, but also through and immediately search, the National Library cooperation to obtain hardware support or benefits.

But due to the unsatisfactory search results, the prospect of such cooperation is worth worrying.

Instant Search for more than two years, the performance is not outstanding. According to Internet Data Service organization Hitwise data, December 2012, China's search engine traffic share of the top ten for Baidu, 360 comprehensive search, Sogou, Google Hong Kong, Baidu Pictures, search, Google (English), Bing, Google China, Youdao Search, no immediate figure.

According to people familiar with the matter, immediate search within the company is not satisfied with the current situation, is to reconsider the direction of development, which may lead to a series of subsequent adjustments. "But there is no real action yet, and the interior is still in the wrestling stage." ”

A search-industry technology person who declined to be named said the search first requires core technology, which could take 4-5 years to build from scratch. Instant Search lack of core technology is also a top concern.

But the accumulation of core technology is only a beginning, the bigger difficulty is data operation. "The competition between Baidu and other search is not technology competition, but search experience competition." It's not a simple technical problem, it's a data-running problem. Not money can be done at once, to have a long time user behavior analysis data accumulation. The search industry said.

"Outsourcing technology may reach the industry average, but it needs to be done better." When you outsource to others, it's hard to ask someone else to do it. If you don't run the product, you may not be able to ask for it. said the person.

The embarrassment of cloud soil

Cloud was founded two years of time, and not too much loss, in cooperation with the people search, to help the national Library to build the text of the search has been greatly benefited. Public data show that cloud soil and Sadie consultants together this year jointly won the National Library, the entire marked amount of up to more than 60 million yuan. Liu has said that after the completion of the National Library project, the cloud will not only not lose money, but also gain profits.

"With the immediate search, the National Library cooperation is a comprehensive consideration of the cloud soil of the start-up company." Cloud soil in the attempt that Baidu walked the road. But this is not the moment, the industry environment has changed. Said one of the search industry practitioners.

In addition to providing technical support to other companies, the cloud's social search network has been online on December 18, 2012. But in such a network on the eve of the formal, and so on the net two former Google team members Wang Dong and Chenli successively leave, among them, Chen Li people rumors will enter the search engine Pangu search for CTO.

A search industry believes that social search is not easy, users search the intent is complex, search results diversity is important. For example, users search for "journey to the", perhaps by watching movies, reading books, or reading reviews. "Community search is just a part of the search, and it's not enough to do community search." ”

In fact, users may be more accustomed to going into Facebook, Qzone, and Twitter to see social information. Prior to this, and the network has reached a cooperation with Sina Weibo, Sina Weibo clients to provide search technology support, the future of Sina Weibo web version of the search will also be supported by the search. "But the network itself does not have Community products, and Sina cooperation, but will only become a supplement to Sina, very embarrassing." "The search person thinks.

(Responsible editor: Lu Guang)