Insurance product innovation set off a wave of small upsurge

Source: Internet
Author: User
Keywords Financial products new insurance products insurance products fragmented
Tags .mall company entertainment entertainment treasure financial financial products high higher

Our reporter Deng Xiong Ying

Intern reporter Zheng Hui Shanghai reports

100 yuan can invest in movies?

20 yuan to buy a month tour reward, do not see the moon also have to lose?

10 yuan to buy high-temperature insurance, the temperature is higher than 37 degrees insurance company pay?

...

Through the Internet hotbed, insurance product innovation set off a wave of small upsurge. However, they repeatedly impact people's attention, but also lead to market hot. Internet insurance is a new innovation, gimmick or betting? Entertainment treasure, high-temperature risk popular winning fame is what? With gambling insurance being stopped, where will the internet innovations go?

Because of the diversity of these products, insurance coverage also covers accidents, health, investment and financial management, etc., tentatively called it "odd risk insurance."

21st Century Business Herald reporter statistics of the most representative of the 20 "odd insurance" and a large number of visits to third-party mobile Internet platform, the insurance company's e-commerce business people, through questionnaires, data comparison, deconstruction entertainment treasure, etc. Uncover the opposite side of the phenomenon of exotic insurance.

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