Interbrand announces best global Brand list Huawei for the first time

Interbrand announced the best global brand rankings Huawei's first listing October 10 news, according to foreign media reports, the world's largest comprehensive brand consulting company Interbrand recently published the 15th annual Best Global Brand report. Both Apple and Google have more than 100 billion dollars in brand value, ranking first and second on the list. Huawei ranks 94, becoming the first Chinese brand to list. Interbrand's assessment methodology is the first in the world to pass ISO authoritative certification, which mainly analyzes three factors contributing to brand value: first, the financial performance of branded products or services; second, the role of brands in influencing consumer choice; The strength of the brand in controlling the premium or the company's security gains. Apple and Google ranked first and second in the list for the second consecutive year on October 9, 2014 in New York by Interbrand, the best global brand list. Apple's brand value is 118.9 billion dollars, an increase of 21%. Google's brand value of 107.43 billion dollars, an increase of 15%. It is also the first time in history that the brand value of the two largest global giants has exceeded $100 billion trillion. Huawei, ranked 94, is the first Chinese brand to be listed as a supplier of China's communications and information network equipment. Huawei's earnings, not just within China, where 65% of its revenues come from overseas, and are soaring across Europe's Middle East and Africa, have allowed Huawei to rise rapidly, become the world's largest provider of communications equipment and the world's third-largest smartphone maker after Samsung and Apple. The Chinese brand is also one of the 5 new brands in this year's list, the others being DHL (81), Land Rover Rover (rank), FedEx (92) Hugo Boss Hugo Boss (97). Attached Interbrand 2014 Best Global Brands list Top 100