Internet and Light Enterprise

Nowadays talked is a topic of internet and light enterprise.

Compared with light enterprises, traditional enterprises, especially manufacturing-oriented enterprises are bloated, difficult to manage, and difficult to transform in a short time, but there is a problem is this, if not these manufacturing, internet-based light companies how to achieve the integration of the upstream and downstream of the industrial chain? With hair? "Traditional giants cannot be trapped by the internet, and in fact, traditional companies cannot come to an end," said Ren.

The big guys might think that if everyone goes to the internet, who's going to do the traditional business? This logic is impossible to achieve, without manufacturing, the whole social order will be stalled, how is this possible? Even know that there will be such a logic, but offline enterprises and online always have an insurmountable gap, Most companies are bullish on the internet, but they don't trust the internet, which is a matter of principle.

Offline enterprise talk about network color change? The top ten U.S. shopping sites, only 2 are pure Internet enterprises, the other are traditional enterprises, this thing offline how do companies look? Thus, this sentence can be summed up, the traditional enterprise can not think of the Internet, as long as the internet can be used to do things. Explain, is to use the Internet to achieve product marketing, here is the marketing, can not be simply understood as a network promotion, this is the two concepts, and then simple, you can understand to open a shop online directly sell your products.

Good, here also mentioned the Internet thinking, now in the internet thinking, there is a flat fast, in the content of this article, that is, the beginning of the article mentioned light enterprises, so the problem comes again, the traditional bloated huge manufacturing enterprises how can do these? But a variety of eye-catching bets are a bit of an imagination.

Wang and Ma Yun Bet, Mingzhu and Lei bet, the future may have more gambling about, no matter whether these bets are not in the other side hype, or really from the heart of the thinking, these high-sounding scene for us is just a show, shows time past, each live each, what the heck, Suspicion and comment are from the people, plus the middle part of the hype, they want to make this constant influence, and finally give a and the public guess big phase of the argument, the most time also give a sentence: "A joke" argument.

As you can see, the public eye is focused on the various net of the traditional business, pure Internet enterprise is already under the development of the layout line, the last most fatal flaw of the Internet enterprise development is the insufficiency of the industrial chain, so each big platform starts to play the ecology, or buys the big enterprise to merge the resources, Or to make up for the broken ring, so you can see in recent years Jing Dong in spare no effort to engage in logistics, but also see the Internet financial continued to expand offline, more can see a variety of Internet brand merchandise began to open online retail experience shop, after all, back to the traditional sales channels.

Through a variety of Internet marketing mode, Internet enterprises also in a large number of replication of traditional enterprise marketing thinking, online enterprises also have agents operating, there are promotions, but also through a variety of activities to attract traffic, but also in various ways to do brand exposure, but also use price station strategy, these are offline enterprises are doing things, so to see , how much difference does the Internet enterprise and the traditional enterprise have?

So, smart companies never talk about how they do the channel to do the integration, but they have begun to try to do this, accustomed to the muffled fat, when the public eyes are turned here, they have already succeeded.

Internet electric business model theory, is after all line, is the line mainly, or both sets in the future derivative of the new model, now it seems too early, not easy to conclude, the opinions of the nature is not to be avoided.

I am here to say that the real future of the Internet is not online nor offline, much less O2O, but online and a variety of modes of integration. Is that a wrong sentence? Good, because the future form of the enterprise will certainly be a big integration of the situation, there may be a now who can not think of the updated model; Is that true? This is the way it is now, and O2O is like a bull-holding ox with his head down and his eyes wildly naked, It doesn't matter if the eggs are going to collide in a thorn tree, which is covered with thorns.

So, do you understand what I mean? For the traditional enterprises, as long as the appropriate model for their own good, only the chicken can lay eggs is a good chicken. Don't hearsay the commentators ' wishful analysis, also do not have to rack their brains to analyze the words of the word outside the meaning of the important thing is that they did, whether it is success or failure, it is behind, because before you do other people do, you failed, is the successful experience, you succeed, It is your ability and your glory, and of course, there are no few copies and lessons of failure.

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