Internet Brand Marketing in China IT Industry

Once upon a time, the IT industry is the most "extravagant", the past, IT companies almost non-COM domain name do not have to register at the "*** china.com" decorated with the form of long, obscure domain name. Today, Amazon, MyS pace, GOOGLE and other international giants in China is not enabled CN domain name, is to use the CN domain name as the main domain name. COM domain names and CN domain names are showing the momentum of the shift, the Internet Society of China Internet Marketing Committee recently released the "2007 China IT industry Internet brand marketing survey" (hereinafter referred to as "IT Industry Report"). "IT Industry Report" shows that at present the country's top-level domain name CN domain name in the proportion of IT companies reached 60%, as the IT industry market battle an important position. The same period also released for the home appliance industry, "China's home appliance industry Internet brand marketing survey" (hereinafter referred to as "appliance industry report"), the results show that CN domain name applications in home appliance business also reached 64%, and the IT industry is not Phase up and down. The "IT Industry Report" is precisely the Internet Society of China Internet Marketing Committee for the IT industry's Internet brand building survey released. The IT Industry Report surveyed 100 of China's IT industry. 65 of them applied the CN domain name, accounting for 65% of the total number of enterprises, with a total of 54 CN domain names as the main domain name. Meanwhile, according to the "Report of Home Appliance Industry", among the 78 home appliance enterprises surveyed, in addition to 64% of enterprises using the CN domain name, 39 enterprises take the CN domain name as their main domain name, accounting for 50% of the total.

In fact, the home appliance industry is an early application of CN domain names. In 2004, Samsung was amazed at registering 470 CN domain names at one go. In the meantime, Haier Group also registered more than 50 related CN domain names. Nowadays, the influence of CN domain name has far exceeded that of the original. Some well-known domestic large-scale enterprises in the brand protection more forward-looking awareness, not only timely registration and use, but also in the promotion and protection of foreign countries, highlight and strengthen the CN logo to ensure brand building ahead of the pace of enterprise development, and with the help of CN domain name The Chinese logo, in the domestic and foreign markets for greater market share. "I buy a cell phone, buy appliances before, usually enter the country gome.com.cn, Suning suning.cn, to their site to take a look at the first." Tan who worked in an airline said that the Internet shopping The impact of habit is growing. It is understood that the country's largest home appliance retail chain Gome Group, registered in 2002 gome.com.cn, and as the main domain name of the corporate website, but also widely displayed in outdoor signs. ZTE Corporation, a rising company in the IT industry, registered as a listed company as early as 1998 with zte.com.cn. As a indispensable element of Chinese corporate identity, CN domain names play an irreplaceable and important role in the process of establishing a domestic presence and going global.

It is reported that the two reports also conducted a survey on the application of common web sites in the two major industries of IT and home appliances. Data show that nearly half of the IT companies enabled the Universal Web site, while the number of enabled Universal Web site appliance business is more than 60%, there are more than Qicheng enterprises that are interested in the Universal Web site, ready to try. Internet marketing experts believe that the universal Web site to facilitate accurate access to Internet sites, and Chinese Internet in line with Chinese Internet habits, for the competition is almost white-hot IT industry and home appliances industry, no doubt has a very important role.