Internet cafes approved to open up, market interpretation of Internet cafes lifted

4 years ago when the Internet café industry began to fall into recession, some internet cafes have begun to try to transform, now the lifting of the policy will accelerate the process. 2015, the Internet Café industry has three changes worth the attention of the game industry: more diverse forms of Internet cafes, internet cafes alone to hold competition, primary and secondary students or access.

Internet Bar Approval Full release

The shrinking of the Internet bar industry has led the government departments to relax the policy of Internet cafes. November 2014, the Ministry of Culture, Industry and Commerce, the Ministry of Public Security, Ministry of Industry issued a joint notice to adjust the management policy of Internet cafes, the full release of Internet bar approval, and push the Internet bar industry transformation and upgrading

Specific measures include: cancellation of the total number of Internet service sites and layout requirements, the elimination of Internet access to the location of computer restrictions. The minimum operating area of the site is adjusted to no less than 20 square meters, the computer alone area of not less than 2 square meters, usually in accordance with the above conditions of application, the cultural administrative departments at the county level should be accepted and approved by law.

Notice at the same time clear, adjust access procedures, the implementation of the first after the card management. To encourage the diversification of Internet service venues, the abolition of the establishment of chain enterprises, chain mode, chain-scale by the Internet service enterprises to decide independently, reduce the government departments of the Enterprise independent Business intervention.

Market interpretation of Internet bar lifting

For the end-travel manufacturers, internet cafes are one of the important channels for product promotion. For the lifting of the policy of Internet cafes, journalists from the largest internet café software providers shun network to understand that online games manufacturers have not yet adjusted the promotion strategy. However, the possible changes in the Internet café industry are still worthy of concern.

The adjustment of Internet bar policy first makes the hardware manufacturer react. Recently, AMD announced a new market strategy-to return to the Internet café market. According to AMD's research, 2015 Chinese Internet cafes will be upgraded more than 5 million PCs a year, internet Café PC sales will be from negative growth to usher in a 4-year increase.

From the macro level, shun net points out that the policy will reduce the investment threshold of Internet cafes and promote the diversification of Internet bar industry forms. "Eliminate the number of computer restrictions and reduce the minimum operating area", so that Internet cafes are not limited to the traditional provision of Internet services, can be combined with a variety of leisure venues, such as small cafes, small bookstores and so on.

In addition, the brand, standardization, chain become the future development direction of Internet cafes, internet cafes will be transformed into a variety of public internet entertainment industry.

At present, there have been cases of successful transformation in China, such as net fish cafes. According to the reporter understands, the net fish's transformation mainly includes two aspects: from the independent investment Management into the chain to join, as well as takes the high-end route. Before the transformation of the net fish belong to capital-intensive enterprises, the use of joining the way, the identity of the net fish into managers, belong to the light asset enterprises, through the joining fee, flow into the income. As the net fish higher end route, the internet price from 6 yuan to 10 yuan, higher than the average price of the market several times.

It is no longer a game maker's monopoly to hold an electric competition. The form of chain joining makes it possible for Internet cafes to hold large electric competitions alone. At present, the Net Fish Network café more than 200 chain stores, across the domestic more than 50 cities, nets fish network cafes are planning to hold a nationwide competition in 2015.

It is also noteworthy that future primary and secondary school students may enter the Internet café. The Ministry of Culture's opinion on promoting the transformation and upgrading of the Internet service industry has pointed out that the promotion of Internet services has gradually developed into a suitable consumer groups, with Internet services, social leisure, competitive entertainment, electronic classrooms, remote services, E-commerce and other functions.

According to chess and card game manufacturers linked to the public, chess and licensing education is one of the key business in the future. Chess, go, chess, the level of certification examination, in order to solve the geographical restrictions, may be put to the Internet café. This means that in the past, primary and secondary school students were banned from the Internet café, will allow students to enter.