Internet Entrepreneurship Success (vii): Using SEO partners to optimize the site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Understanding Search Engine Optimization

Second, the site to optimize the basic five steps away

The above details can go to the article "Internet Entrepreneurship Success (Seven): Site optimization Five step away" reading.

Third, the use of SEO partners to optimize the site

Search engine Optimization (SEO) More and more by the majority of webmaster attention, now has become an important way to promote the site. Here to recommend a suitable webmaster use of "SEO companion" software, the software has the optimization need to use most of the functions, can simplify the complex search query work. Program currently has a query site in the three major search engine ranking position function, you can query the site at the same time a keyword in the search engine ranking position.

The software has only one program file, which is a green version and can be used without installation.

Figure 4 SEO companion Software

1. Site search rankings are at your fingertips

To query the site of a keyword in the search engine rankings, only need to enter keywords and website address, and then select the search engine needs to query, you can not open the page in the case of the rankings. Select the number of pages of the query and click the "Query" button, you can display the site in Baidu, Google and Yahoo ranked position. The most convenient is, in the query after the software will automatically save keywords and web site information, the next query is very convenient.

2. Easy access to detailed information

Software can also be targeted at specific site pages such as keyword density, meta information detection, as well as the search engine included in the general information. such as the keyword density of the Web page for detailed analysis, so you can know the keyword density of their site, to avoid because of the high density of the search was determined to cheat and delete the index.

In addition, the program unique features of the collection, but also to the specific site of the number of pages included, the site's external links, as well as Google PR values such as a unified query, to avoid a single query cumbersome.

3. Practical small function convenient and intimate

Software also has a number of practical small functions, such as the integration of the "Baidu Index", you can query a keyword in Baidu's relevant search terms and search volume. You can also list the number of detailed searches for the day, week, January, and quarter of the keyword. Also include the keyword in the Baidu search engine in the total number of included.

"Simulation Crawl page" function can imitate the search engine robot's grasping way, the webpage carries on the crawl analysis, thus guides the stationmaster to know the website optimization countermeasure.

Figure 5 Site Keyword density analysis

Four, SEO quick catcher detailed record of the number of pages included

Web site by the search engine included in the number of pages, is the indirect embodiment of the weight of the site, recording the number of daily site is included, but also one of the important search engine optimization work. Through the data collected we can analyze the weight of the search engine to give the site, so that the relevant optimization operations.

Figure 6 SEO Quick catcher Software

1. Number of pages included in the volume of inquiries

We can through the "SEO quick catcher" This software to collect the number of automatic records of the Web page, it is a site included in the batch query software, can be on the site in Baidu, Google, Yahoo, sogou four search engines included in the situation to query.

First download decompression software, because it is green software, no need to install to use. Open the Software main program, the first to test the site to add, and then select the search engine needs to search, the last point of the "Start" button will automatically record the collection of the site's data.

2. The website collects the quantity trend statistics

Every day on the site to collect the number of inquiries, after a period of time, you can get the site within a period of the number of included, you can collect the number of statistics on the development trend of the site, so as to learn and guide the site's search engine optimization strategy.

Wait until the "SEO Quick Catcher" in the number of statistics accumulated to a certain extent, but also to get a detailed history of the chart table to analyze the specific site SEO optimization.

3.Pagerank, Alexa query everything

"SEO Quick Catcher" can not only query the site by the major search engines included in the number of pages, but also with Google's PageRank value of the query function, in the query site included in the check the PR value checkbox, you can also query and save the PR value of the site. In addition, the site also provides Alexa site rankings query.

Little knowledge: What is Alexa

Alexa (www.alexa.com) is a special website that publishes the world rankings. Alexa's site rankings are mainly divided into comprehensive rankings and classification rankings. It is a commonly cited indicator for evaluating a website's traffic. In fact, Alexa ranking is based on the user downloaded and installed Alexa Tools Bar, so as to monitor the site data they visit to statistics, so its ranking data does not have absolute authority. But because it provides the comprehensive rankings, the number of visits rankings, page access rankings and other indicators of evaluation information, and there is no and it is difficult to have a more scientific and reasonable evaluation of reference, most people still regard it as the current more authoritative site visits evaluation indicators.

Five, online SEO tools to optimize the site

Website design not only pay attention to visitors experience, but also to search engine friendly, so that not only for the search engine crawl Web pages, the site's traffic can also be greatly improved. At present, many sites do not meet the standards of search, resulting in search engines difficult to include or ranked very low problems. SEO is through the understanding of search ranking technology, the corresponding adjustment of the site, making the site more friendly to search engines, so as to improve the site in search engine rankings.

How to use the existing SEO tools to optimize the site to the end, to correct the wrong web design, so that the site is more popular with visitors and search engines? There are many ways.

1. Find the "root of the root" for the site to do an online medical examination

Although the site's SEO more and more by the majority of webmaster attention, but a variety of search engine optimization unfavorable factors are still there. Including the server's IP, Web page theme and keyword density, and the site in search engine rankings are closely related. To enhance the competitiveness of the site with similar sites, you must find the site's existing shortcomings, can be targeted to modify and optimize.

We first use this "website online SEO physical examination" tool, first to test the site. The program mainly for the site five aspects of the information to detect, they are a page in the search rankings for a large number of aspects, after testing, according to the test results of the correction, can avoid the most basic optimization errors and mistakes. (Tool address: http://www.seores.com/search/onlineseo.asp)

Here we use the "computer newspaper" official website digital link As an example to explain, in the browser to open the SEO medical tools, input needs to detect the site's domain name address and the site's keywords, click the "Detection" button, the program will automatically test the site parameters, wait a few moments after the results can be obtained.

Figure 7 Website SEO Checkup procedure

The results of the test are mainly in the following five aspects, the following for the description of the content, according to their own site to modify the actual situation.

Figure 8 Site of the SEO exam results

(1) The impact of other websites on the server to SEO

Whether for search engine optimization or website construction itself, there is a "good neighbor" is more important, the role of server information query is this. Site placement of the server for the site in the search engine rankings have a greater impact, although the virtual host is divided into a separate space, the basic between the sites without interference. But if there are other cheating sites on the server or even illegal sites, their sites are vulnerable to involvement. And for the search engine, if there is a serious cheating on the server site, resulting in the IP address is listed as a "blacklist", the entire server site will be search engine punishment, stop and delete the original page included.

To query the other Web site with the server, you can enter the query site http://www.114best.com/ip/, enter the server's IP address or have been resolved to the server domain name, and then click the "Query" button, later the program will list the site with the server. Then we query the site's collection, so that the server has an impact on SEO.

Figure 9 Query with server site

(2) Page Header analysis

Web page header is the title of the page (title) and keywords (keyword) and other pages of the head information, the home page header information is a site of the more important part, where the need to reflect the site's keywords. If the website of the computer newspaper should embody the word "computer" or "computer". But the Web page keyword can not repeat too much, here the program gives the keyword character number of suggestions. Keywords need to be limited to a certain extent, otherwise it will be considered as keyword piling, there will be excessive risk of optimization.

(3) Analysis of subject information

The subject content in the Web page is also one of the bases for determining the ranking of pages, using headings such as bold, keyword bold, or

tags and other ways to highlight the keyword, you can increase the importance of the keyword in the page, thereby enhancing the keyword in the search engine rankings. Also, for pictures in a Web page, add alt annotation information.

It is important to note that in a Web page, it is best not to place articles in an IFRAME page or JavaScript code, which may cause the search engine to fail to identify the content.

Tips:

While there are many search engines that can crawl JavaScript code or the content of an IFRAME page, it's best to show the important content directly. such as the homepage of the use of web animation, or pictures of the way, are not conducive to search engine optimization.

(4) Keyword density

The density of a keyword is the number of times a word appears in a Web page, if the density of a word is too large, it is likely to be the search engine that is cheating. So even if you want to highlight the site's keywords, it can not be put on the entire page of the relevant words. The keywords on the page must be controlled properly to avoid duplication.

(5) External links

External links can improve the importance of the site in the search engine, the popular external link is in other sites appear on their own site links. Generally speaking, the more external connection of a website, the higher the ranking of the website. External links are an important aspect of search engine optimization.

Figure 10 website Online SEO Checkup

2. The right to the RIGHT keyword ranking batch query

To plan the complete SEO measures, you must be clear about the desired effect. For example, if you want to search for a word when your own site ranked first, you need to understand the location of the current site, so as to formulate the optimization scheme. For individual keywords and websites, we can search queries directly in search engines. But if there are more than one keyword, or to query in different search engines, a manual query is very troublesome.

We can use a special search Engine keyword ranking query tool, its advantages not only in the batch query multiple sites and keywords, for those rankings are not in the previous pages of the site, a manual search and then the page is not realistic, so more need to use a special tool query.

In the browser to open the keyword ranking tool (address: http://www.seores.com/search/keywordrank.asp), according to the prompts for keywords and web site input, and then check the search engine can be checked. The program currently provides Baidu, Google, Yahoo China, Sogou and other search engine query, ranking range of 1~100 name, and can also use a lot of keywords and site query function. To do a batch query, you need to use "|" Between multiple keywords and URLs. Symbols separated.

Figure 11 Keyword ranking query

3. Syndrome differentiation and Treatment test Web page Invalid link

If the site has a dead link (also known as invalid link, that is, can not open the page), whether for the user experience or search engine, are very unfriendly. Because the search engine "spider" is through the link to crawl, if there are many invalid links in the Web page, not only will lead to the number of pages included in the page, and the site in the search engine weight will be greatly reduced.

We use this is dedicated to query the Web page dead link "nsclick web page Invalid link detection Tool" (tool address http://www.nsclick.com), in the text box to enter the Web page address to query, where you can directly enter the domain name, You can also query a single Web site page.

According to the number of connections in the Web page, the corresponding query time will also increase. After a moment, if there is an invalid connection in the Web page, the program will display in red font, and it will also explain the error status of the Web site can not connect, such as "Connection failed" or the server is busy and so will be prompted.

Figure 12 Web page Invalid link detection Tool

Tips: For some Web page jump page, the program will also have "error (unable to find the file)" hint, here will need to identify the human.

4. Preventive Search Links Health

The exchange of links with similar sites can not only bring direct traffic to the site, but also indirectly improve the site in the search engine weight. But if the linked site is cheating, or has been deleted by the search engine index, plus a similar connection will cause direct damage to the site. Although manual can also exchange links to the site to inquire, but a manual query is very troublesome, if the site links more friends, each query will waste a lot of time.

We can through the "Friendship Link Volume Inspection" Tool for Web site links to the query (tool address: http://www.linkhelper.cn), in the browser to open the tool directly after the domain name of the site, and then the actual need to select the query Site page and content, Then the program will automatically check the linked site, testing content including whether the other site is connected to the website, as well as the number of sites included and Alexa rankings and other details.

For the search engine deleted, or obviously punished by the site, need to contact the webmaster as soon as possible, explain the situation after the cancellation of the link.

Figure 13 Link Online Batch Check

Please pay attention to the eighth chapter:

Eighth chapter internet site profit combat

RELATED links:

The successful way of Internet Entrepreneurship (VI.): Practical Website Promotion method

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.