Internet finance "Three horse Wars" spell big Data

Do Internet finance, or the Internet business model of the foundation, is to have a huge customer base, relying on this customer base can do value-added services, mining large data.

January 16, China Ping An Insurance (Group) Co., Ltd. Chairman and CEO MA in Shanghai, announced the launch of the social finance 1333 strategy, one wallet test version officially online. If one wallet official on-line, then the Internet finance will carry out "Three Kingdoms Kill", Ping An (MA) and Tencent (Ma Teng), Ali (Ma Yun) "Tri-Horse War" will enter the stage of hand-to-hand combat.

It is inevitable that the three-horse war will be opened peacefully. As early as February 19, 2013, Ma said publicly: the development of technology brought about by the change is subversive, revolutionary, the bank for more than 200 years old model, for the entire financial sector, almost all markets, all consumers, the impact of technology, are unstoppable, so seek to start from three, Find the entry point and opportunity to make peace "run faster" as soon as possible. Now start one wallet strategy, may be the entry point of the safe choice. Timing of course, the choice is good, as I said before, the Internet financial business model has actually explored the mature, the future will see the competition of capital.

Do Internet finance, or the Internet business model of the foundation, is to have a huge customer base, relying on this customer base can do value-added services, mining large data. Tencent is relying on QQ and micro-letter to achieve this jump. And Ali is to rely on Taobao and the sky cat to achieve.

From Tencent and Ali, customer stickiness is very important. Tencent QQ and micro-letter, in the community to make friends with a certain stickiness, but to turn this viscous into financial management, but also need to cross a big ridge, such as wealth and Pat can not subvert Taobao and Alipay. While micro-letters are clearly in line with people's experience of mobile internet, the blow to traditional finance can be disruptive once it is switched to business and financial operations.

As Taobao, the business record is a huge value of large data sources, can be used as advertising and accurate credit on the basis. But in the age of mobile internet, only stickiness is not enough, because the merchant transforms the platform and opens the shop in the multi-platform, the consumer in the multi-platform shopping, almost has no conversion cost. As a result, Ali introduced "dealings" to make up for his huge short board in the social sphere.

Compared to Tencent and Ali, peace in the user group and viscous aspects have deficiencies. Ma said Ping An currently has 80 million customers, possibly including insurance and bank users, but this user base is not an order of magnitude with Tencent and Ali. In addition, this user group for the user's stickiness also have questions, customers will not be interested in the future of the value-added services, but also need peace to follow up. Perhaps for the sake of user stickiness, Ma said, one wallet is an innovative product of peaceful social financial strategy.

As peace and Ali already have business and finance, if the successful completion of the social tools of the short board, mobile internet business and financial ecology is basically built up. Tencent has taken the initiative in social tools, but it may not be a smooth switch to business and finance, and the jump is also a major challenge.

Therefore, ping an attack mobile internet finance at present, the time is very good. What can be exploited is to fully exploit the large data of existing customers. And if the favorable situation of the three-horse war is established, we must enlarge our customer base and have enough stickiness. The breakthrough, also lies in the social tool. For peace, one wallet is such a breakthrough.

Chen Donghai (financial commentator)

(Responsible editor: The good of the Legacy)