Internet finance or Big data finance? The latter is better suited to traditional financiers

Recently, quite a few terms have been popular in the market, such as "Internet finance", "information consumption" and so on. These terms are not produced from the concept of the daily renovation of the internet industry, but from the traditional financial and even political circles, its momentum, the beauty of the dream, the connotation of a large number of inputs, the chaos of logic, the feasibility of the difference, it seems worth distinguishing.

As far as the concept is concerned, the implications of internet finance can be summed up in a broad divergence of opinions:

One is the network of traditional financial services, such as internet banking, network brokerage, network insurance, and so on. These are all ancient things, but in China to achieve late, slow action. In fact, the first and most mature business model of the Internet in the United States is this set, more than 20 years ago has emerged and flourished so far. However, no matter in the financial services industry or in the network industry, there is no company to stand out, the reason is nothing but every family do, there is no innovation, the best result is to obtain diluted average profit. It is no longer necessary to create a new concept today.

The second is the expansion of traditional financial services, such as small payments, micro-enterprise credit survey, microfinance, flexible marketing, and so on. Before the advent of the Internet, it was time-consuming, expensive, and very profitable to make use of the Internet today. It may be possible to do these things, but it is difficult to improve profitability because it is a trivial job. It's a bit exaggerated to bring a hat on internet finance.

The third is a new network of financial services and products, such as public investment and Bitcoin. These new things are new, but belong to niche markets and niche markets, not worth the fuss, and not worth creating a new concept.

Four is a comprehensive network of financial services, or financial electric dealers, such as financial mall and a variety of products and services in the integrated shopping malls. This model is based on financial services, to Ali as a model, and then doped with WEB2.0, cloud computing, mobile Internet and large data, such as the fashionable Internet concept, is almost a take-all comprehensive Internet service platform, just called Internet finance seems a little tolerant, too narrow.

Whether it is alone, or the four layers of meaning together, the concept of Internet finance from the perspective of the Internet industry is nothing new. If only from the perspective of traditional financial industry, the concept of Internet finance is not completely unable to set up, but only to compare it with the non-Internet financial services or traditional financial services against the comparison makes sense, but it does not seem to preach the concept of the intention of the people.

Over the past few years, the Internet industry in constant innovation, eating away at the hereditary of many traditional industries, while creating a lot of wealth legends. In the face of this development, the traditional financial industry, a happy, two to worry. Hi is the internet to open up a vast new frontier, financial services have more and more powerful way to provide users with more and better products and services; The worry is that financial services have a new person, not bad will hit the traditional operators of the job. Thus, under the dual power of greed and fear, offensive's thinking arises spontaneously. Since there are no network operators can try to network financial services and great success, then the traditional financial industry has experience, there is capital, there is a monopoly, there are users, why not come from behind? One obvious difference is that Internet operators began experimenting ten years ago, when cyber-financial services were reprimanded, suppressed, The object of suspicion, through thousands of the service model, business model and technical barriers have some experience, base up a certain threshold of competition. And today to do the so-called internet finance has become a social consensus of things, if in almost the time of 10 eight Internet financial services platform, cannibalism is too late, that there is strength and the leading network operators to compete? Others greedy I fear, others fear me greedy, Buffett's aphorism is worth remembering. If others greedy I also greedy, cancel each other, the result is zero.

Now the world is entering the era of large data, providing a rare strategic space and opportunities for the latter. When everything in the world is being transformed into data, when all kinds of products and services have been networked and data-making, and when a wide variety of data terminals reach millions of households, whether to provide all kinds of network services with their own focus has become less important than in the past, and access to and use of the data generated by other services becomes more important. Based on the value of the data accumulated by a service is devalued, the quantity is not big enough, only the comprehensive data in the network world can be used in depth integration. Because of this, traditional financial services providers can not Handan, repeat the path of Internet operators, the first to establish a variety of maxleaf services to obtain data outside the maxleaf.

Traditional financiers can use their own strengths to explore a new path. Compared with other traditional industries, the financial services industry is one of the most electronic, networked and data-intensive industries, perhaps second only to the network industry and telecommunications. The data accumulated by the financial services of the long term system can be used to generate large data through sharing, exchanging and buying and selling of data among all walks of life on the premise of ensuring users ' privacy and trade secrets, and exploring new products and services. Of course, such a strategy is difficult to call the Internet finance, the concept of Internet finance from the date of the proposed at least five years behind the forefront of industrial development. The use of the concept of large data finance, the formulation and implementation of large data financial strategy, more reflect the financial industry's own strength and potential, but also with the network industry and other industries organic integration, equal competition, in the large data age to find their own survival and development opportunities are also greater.