Internet Marketing introduction of the popular article (full text)

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I for the computer, the network is also a period of functional illiteracy, so can only be a popular way to their own network marketing experience, know the smell and share with you. Popular introduction, overview Just, the beholder, benevolent, more welcome expert on this comment.

Website Establishment:

(a) website, domain name: distribution on the network should have its own site, and the site's domain name needs to be purchased. Alibaba this is done very well, all the integrity of the members are presented with a separate domain name website. For example Alibaba send my website domain name: www.dyestuff.net.cn (under construction). Colloquially speaking, domain name is its own website on the Internet address, number.

The website is the dealer on the internet façade, is the guest frequented place, also is you often invites the guest to browse, the negotiation, the consultation place. The façade wants to decorate good some, want to be illustrated, pleasing to the eye. Some people think that as long as the company introduction, product catalog, contact information. But neglected the use, the use method, the adoption standard, the question which may produce and how solves and so on Information project. When need picture, must adopt, make customer at a glance. You can also link existing users to new users for consultation and so on. The key of network marketing lies in honesty, transparency, standardization and visualization. In short, your site to reflect four, to create a strong, fine professional, honest, reliable atmosphere.

Now a lot of distribution domain name, the acquisition of the best domain name to the national recognition of the site to buy, lest mistakes. Early I had a domain name, the promotion is very good, because the distribution of domain names of the site by the state authorities seized, so that my web page can not open, causing great losses. This is a great lesson in internet marketing.

The domain name divides into English, Chinese two kinds, may according to the company, the individual situation to decide. Domain name is protected, as trademarks, select the domain name should consider whether the distribution process for their own advantage, customer search is convenient, to be forward-looking. Sub-domain names can be selected multiple, typically within 20, but they are not protected. You can choose multiple subdomains, after a period of operation, if found that the most appropriate domain name, should immediately buy, in order to prevent others to register. The current domain name and trademarks, such as registration, transfer has occurred, be careful. In addition, if the financial resources can be a common web site can also be purchased.

(ii) Theme: The theme is the soul of the website. As the common theme of network distribution is ' brand display ', the first consideration should be the choice of brand keywords. Why not say is the product display and say is the brand display, this is because you want to promote not only products, but also to promote your company or personal charm. Have a good product, but the company is not recognized, the same can not do a good job of network marketing. Thus its subordinate title must revolve around the theme, The Wei the theme. It is best to consider the priority that can be used as a keyword. Because once the site is successful, each subtitle may appear as a keyword in the search out of the directory. If the introduction of the subtitle makes the Web page visual, readable, convenient, searchable or has some interactivity, then this web page production is successful.

(three) Product sales direction positioning, keyword selection: Product sales orientation and keyword selection is essential. I think this is a more difficult to solve the problem, but also a lot of internet dealers why do not receive orders one of the main reasons. Some enterprise products use very direct, this is not its problem. And some enterprises in a class of products divided into a number of small categories, users are distributed in various industries, the problem is very prominent.

For example: A few days ago there is an enterprise, the production of solder products. Its use covers most businesses, and it can be said that many families are also useful. From the network to see the promotion of the website can also be, but few orders. I think the problem is in the direction of product sales orientation and keyword selection. The enterprise products belong to fine chemical products, so the factory in the fine chemical category on the release of information than in categories such as electrical appliances posted on the information 4 to 20 times times, you see is not obvious product sales direction positioning error. As for its key words, because I am studying dyes, not familiar with the industry, can not put forward a reasonable, appropriate to. Also hope to have an expert to give advice. But for the dye is much simpler, such as: dyes, acid dyes, weak acid dyes, cationic dyes and so on, as long as the operating items listed on it.

How to choose the keyword introduction a stupid way to you, will you choose the keyword (more select several) on the search engine to search for the probability of its occurrence. Or put it on the sales site you log in to search for it, see it will appear in several sales plate, the probability is how much. After many comparisons you will have your own decision. But because network distribution is not very mature after all, still in groping stage. Do not rule out a good sales plate but no one entered. It would be a pity if you ruled out the plate because of the above tests.

Product Sales Orientation In addition to the selection on the sales plate, there is a product geographical positioning problem. For example Dye, you put it in Yongkang sales naturally not, because it is a hardware professional city. And in Jiangsu and Zhejiang's large-scale website, certainly has its place, because the textile dyeing and finishing industry most concentrates. This is roughly the case for landing on a large web site.

Second, website promotion: Related websites, search engine landing

(a) the relevant website landing. It is a chore, a test of carefulness, perseverance and perseverance. First of all, you want to search the relevant large Web sites, select the log in turn. Don't worry about what the site is about, just log in and post information. Then always pay attention to the inferior. Focus on the choice point, other sites do not give up, a regular return visit to determine its direction. Now login site has a lot of software can be used, save a lot of energy, time. appropriate to choose from.

Landing site information must be detailed, true, to have integrity. Contact the way to be accurate, to ensure that customers return visit will find you. Someone might say, "It's inevitable, anyone could do that." In fact, I often encounter this kind of situation on Ali, especially on the forum. You see this kind of product may have the opportunity to cooperate, want to click to see what company, look at the details, the results can not find. Some even you will join him in the business friends, also do not see the information. So you may have the feeling of distrust, he will not be a liar ah? So give up. Sometimes I also feel very strange, since the landing, want to do network distribution, why still hold the pipa half cover face?

(b) Search engine landing: Now the major search engine part has adopted the third generation ' Active Search ' mode. ' Web spiders ' automatically collect data. But if you do not trust, the autonomous landing more secure. And the active search pattern ranking is based on how many times the number of automatic scheduling, your data appears less, ranking naturally. If your information in the search engine appears on page 10th, then your promotion is unsuccessful. Because people's habitual choice is within 10 pages. In order to improve the number of data, the network promotion writers team has emerged.

(iii) Network Writers Team and Word-of-mouth promotion: the current popular for the enterprise network to promote and write the writers team, the team to accept the project, the players combined with the enterprise situation each have a certain writing tasks and regularly landed on the major sites. This method has the effect of group bombing, can quickly improve the network rankings. In fact, is a kind of artificial, independent word-of-mouth promotion. If the promotion can be combined with momentum or occasion, it is also possible to form a more viral extension of the trend.

(four) network optimization: This is usually used in the production of Web sites, mainly keyword selection, layout problems, resulting in major search engine search difficulties. Such sites do not achieve the results you expect. At this point you should find a professional diagnosis, ask him to optimize your site, so that your site to adapt to the major search engine search mode, in order to better rankings.

Iii. Forum, blog

Forum, Blog is the display of the company (individual) integrity, character, talent, charm, the best platform for products.

(a) Forum: Most of the network marketers choose a more professional forum, because more than peers, easy to communicate. But do not have to do a stroll in other forums, such as based on their own hobbies, product links, etc. to choose other forums to stroll.

1, Business forum marketing first to mix face ripe, more posts, more threads. It is best to have their own opinions, do not parrot, independent special line, the original argument is also possible, can attract eyeballs on the line. But pay attention to the display of personality, integrity of the display, professional display, talent display. Never play the role of a punk or a shrew.

2, the forum to display products need skills, not like advertising, as easy to be deleted. Display products to make information stickers, discussion stickers, help paste the appearance of the best choice and their products are linked, so no longer than how long users know what products you are to do, coupled with signature files, picture signature file, product advertising naturally. Meet the user's help paste, know that can immediately reply, not clearly can go to the network search then reply, this is actually a review, learning process. The gift rose, the hand leaves the fragrance, has helped others, actually promoted oneself. The internet is also a big classroom for learning, as long as you are good at learning and help others, you will gradually become an expert. Your enthusiasm, sincerity, professional will gradually get the recognition of friends, integrity will gradually show up.

3, show your personality charm, your talent, your specialization, your integrity, mainly rely on your original stickers. A friend said, my culture is low, can not write articles. No, you always talk. Put your experience, your perception, your association into what you want to say, a word on the keyboard to knock on it. I remember a writer once said: "The reader likes my book because I do not have many words, but actually plain." So you really knock on the article, or real very good article it! And this good article, good information stickers may be recommended to Alibaba home page or merchant community home to promote more. In addition, each forum will organize activities to help users publicize the company's products, display personal talent, such opportunities should actively participate, not casually let go.

4, forum is a good place to show your integrity, it makes up for the network marketing the most difficult to show the credibility of the problem. Through your posts friends will gradually know you and know you. Although the network virtual, do not meet each other, it seems to be able to disguise. In fact, if you don't have a good character, you will eventually show it in words. Friends will accurately identify your character through your words. So if you are really marketing, you should be transparent, accurate company (personal) information is necessary. Some friends are secretive and will eventually lose many opportunities to communicate and collaborate with friends. Alibaba chemical community through the line on the ground to communicate many friends have begun a very good cooperation, forming a friend-like business relationship is proof. If you hold the lute half covered, who will believe you!

(b) Blog: The initial friends of the blog as a data accumulation, emotional vent of their own small territory, has now developed into a network marketing, display integrity, standardization, transparency, visualization and the Enterprise (outside) The Ministry of Communications important platform.

1), data accumulation: a company or marketer of the blog should be recorded in detail, product display, product information, problem-solving measures, the use of existing customers, domestic and foreign products and related issues of the policy, regulations and so on. This information should be absolutely true and reliable, corporate marketing standardization, transparency, visualization should be fully displayed here. It is essential that an enterprise can make a contribution to network marketing.

2, emotional catharsis and exchange: A network marketer in the work, life experience, lessons, setbacks, joy can be reflected in the blog truly, but also a good way to release pressure. And through your article friends will seriously identify you, identify your personality, your integrity. So blogging is also a great platform to show your charisma and integrity. At present, more friends to the blog as a company, superior and subordinate, colleagues, friends, partners between the exchange of tools, some things such exchanges may be better than face-to-face. So as long as the content is real can play a very good, unexpected effect.

3, blog is the need to operate the heart: the so-called intention is to not be false, is what you show is true to you. Your article is the intention to create, your communication with netizens is sincere. The intention to create is not how many words, really can, as to how to write articles, will not write how to do? This has been explained in the paragraphs of the relevant forum and is no longer to repeat. Blog article classification is also best to detail, do not let users log into your blog as if into a messy home, want to see a brain full of not want to see all put in front, such a blog should not be someone to enter the second time.

4), Occasion and momentum: Blog promotion can also be carried out through the occasion or momentum, that is, through the network of hot topics to participate in, independent topic to render. These have been a lot of successful precedents, because I do not have much to say, just to provide a point of view for reference.

5), Friendship Links: Friendship Links is also a good way to promote blog marketing, you can choose the popularity of more prosperous or peer to solicit the approval of the blog after the link. can also be in the Web site, signature files, related links, business cards and other above annotated blog address, so that friends landing.

6, blog professional Writer: because blog marketing to promote blog professional writers and network promotion writer team also emerged. In order to better promote the company to hire blog professional writers for its business blog, such a blog will be because of the writer's marketing to the blog comprehensive Understanding and awareness and blog marketing skills, coupled with the writer's popularity and literary talent, often will be very fast to enhance the blog browsing rate, so that a good promotion. But sometimes because the blog professional writers on the enterprise products are not professional, do not understand and appear flaws. This requires both sides to actively cooperate and timely communication to resolve. The emergence of professional bloggers will also create a new industry.

Iv. other ways and means of network marketing

(a) keyword bidding rankings: This approach to hot goods, Huo role. But for some commodities effect is not significant, such as my distribution of dyes, I have bid for ' weak acid dye ', ' cationic dye ', ' disperse dye ' three keywords first, but the effect is very little. Fortunately, Ali now bidding fee is not high, as long as in the top three have propaganda role. The effect on some products should be significant, such as electronics, electrical appliances, bags, jewelry categories, such as visualization more obvious products.

(b) The service facilities of the major chemical websites: for example, Alibaba's set of trade-pass classes should be fully utilized, often communicate with friends, and selectively joined the friend (to the website has the integrity of the service, the integrity of the file, company introduction, product introductions, personal photos as a priority choice, is not so completely to prevent deception, But can reduce the probability of occurrence), so that the sales domain to expand. Be familiar with the full functionality of such facilities, make the most of it, such as adding video, one can improve transparency, and two can improve efficiency. It is better to talk to each other than to type.

(c) Network fee advertising: For small businesses, the cost is higher, the price is not appropriate. The effect can also be on a large web site, if it has little effect on a small web site. Now Alibaba Merchant Community Forum advertisement is very good choice, actually charge extremely low, and see most netizens are peers, should produce effect.

(iv) Messenger ads, Mass mailing ads: as the major websites and the corresponding "anti-spam" function more and more perfect, as well as the shielding function of Messenger ads, so that the decline in advertising, and many people are very disgusted with it, not only can not play the effect of publicity, but counterproductive, I do not support such practices.

(v) Brand effect: Nursery rhymes once and I said: If it is Ma Yun Pendulum, the edge of the corner will float up. It's true. Celebrities, brands are generally recognized by the people, and the trend of development is getting worse. A business enterprise does not have its own brand, trademark is the thing that cannot understand in modern times. If middlemen also have their own brand trademarks, may also find their own success of the new Road, a new success point. A brand (online should be a keyword, a common web site, a domain name or a subdomain, a trademark) if successful, network distribution has taken a very big step.