Internet Power provider "return", personalized "return" internet TV

Television has always been a must for family life and entertainment, with the development of technology, television quality, specifications have been a good upgrade, and with the continuous development of the Internet, more and more Internet enterprises began to use television as the new model of Internet technology integration, through the Internet TV to provide new services and visual enjoyment, Avoid the various inconvenient factors in the process of the traditional TV, and the Internet electric business is also starting to prepare actively. Although the SARFT policy has been bound, but, for now, internet television has become a trend, more and more Internet TV dealers are also starting to fight for a new round of internet TV challenges.

Excellent group "return" living room

Although traditional television has faded from the vision and space of young people, more and more young people use the Internet as a means of entertainment, which brings new hope for the strong return of internet television, not only for the youth, but also for many social elites and the new rich class. Internet TV is enough to allow these gifted people to return to the living room, and, according to 58 Media Advertising Alliance data show that the Internet TV audience, the 18~34岁 crowd accounted for 53.8%, Kochi, higher professional elite features more prominent, enterprise management personnel, corporate white-collar, professional and technical personnel, The proportion of government and public institutions is higher, the dual experience of opportunity content and service makes the whole internet TV "return" to the living room is not difficult.

Personalized "return" internet TV

Young people return to the living room and rely on internet TV, the main thing is the content of innovation, this Internet TV and the Internet player has no difference, or even more high, for many users, personalized content more easily to arouse their willingness to use, for film fans, sports fans, Personalized Internet television can create their own circle of interest, at the same time, through Internet television, people can freely master the time and the process of watching, which for these audiences is very significant to meet the consumer's personalized will, in accordance with their wishes for "personalized" Content and services will enable these people to become big fans of internet television.

Internet Power Trader Strong "return"

Under the influence of SARFT policy, more and more Internet video enterprises have shut down the TV client, but, after all, Internet TV is a trend, through the Internet TV, advertising mode of play effect and audience effect will be through the accurate delivery of the Internet to obtain considerable development, And more video programs for the development of electric business is a new opportunity, through the Internet television can be video viewing and online shopping combined, and constantly enrich the diversity of social life, family life convenience, to achieve TV dealers rely on internet television development of television shopping channels of diversification and the new way of internet shopping.

Although the current policy factors have become a bottleneck restricting the development of internet television, a large wave of electric power providers are actively brewing new Internet TV development strategy, through a new advertising implantation model and personalized broadcast according to the user customized new types of advertising and internet shopping and the combination of television purchase, will be to a greater extent to achieve the new development of internet television, internet TV audience crowd of the heat, as well as the continuous enrichment and perfect content and services, will become the Internet TV back to the living room of the powerful power.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!