Internet socialization tide stationmaster how occasion Marketing

Source: domarketing Author: Chao Fu

March 2, 2012, Sina Weibo was finally included in the real-time search content source Baidu. With the 2011 Tencent Weibo, NetEase Weibo, Sohu Weibo and Baidu to achieve real-time search cooperation, Sina finally succumbed to Baidu, even though Sina is still trying independent microblogging search products.

The traditional search industry has spawned the search engine optimization (SE0) market, but in the author's opinion, if the traditional portal is the entrance, the search engine is the entrance, then accompanies the traditional search "dark net" phenomenon more and more serious, the social media and the social network is the content source real-time search is becoming the Netizen obtains the information the new entrance.

For the vast number of SEO practitioners and webmaster, how to occasion in the social media and social network of the industry trends, how to extend their own SEO real-time search ability, it is particularly important. This article has two suggestions.

1, actively add share buttons, such as Tencent Weibo, QQ space, one-click Forwarding, can bring a huge return to the site, whether from the social network platform or the return volume of the search platform.

According to Jiathis's 2011 Annual Report on social-sharing data, 50% of China's Internet users shared 10:00-18:00 in 2011, averaging 2 times per user per day 0.16-1.2 shares per browsing 100 pages; SNS community media in the social flow of communication accounted for half, about 42%, of which share accounted for the largest proportion of the QQ space, Tencent Weibo progress fastest, the growth rate of up to 630.34%.

When the content is shared to Tencent Weibo, Sina Weibo and other platforms, will also be linked to Baidu search engine implementation in search of the display, but also in the search of the first screen location display, this is the general SEO can not achieve the effect. Search as a return to the entrance of the volume is immediate.

According to the author understand, there have been a lot of webmaster began to try "Search the list Hot words--add the relevant hot word article to the website--a key to share to Tencent Weibo, NetEase microblogging and so on--get Baidu Search home first screen location-quickly bring traffic" such a model to promote the site, and tried. "

According to the author observation, Tencent Weibo not only in the Tencent system to do a platform interoperability, for example, to share the content of Tencent Weibo, the use of the user relationship chain in micro-BO, QQ space, friends, QQ clients, micro-letter, love to see the client platform between the free flow, and sharing information will be linked in Baidu, Sogou, SOSO, Google and other search engines in circulation.

2, encourage users to bind, comments synchronized to Tencent Weibo, Sina Weibo and other social media platform. Here I recommend the site to use friends or comments on the social media review system.

For the site, there will be two benefits, first of all through the mainstream of social media or social network accounts binding, without traditional registration, you can quickly access users; second, the user's active binding and comments can be shared to many platforms, resulting in high value of the return volume. When the comments are shared into social media or social networking platforms, the value of the relationship chain flows from the information cross-platform flow that I mentioned is still in the first article.

Also learned that comments and Tencent Weibo has launched a customized version of the comment box.

Conclusion: In the background of Internet socialization, stationmaster should open its marketing position actively in social media and social network. At the same time should focus on Tencent microblogging as the main battlefield, actively in their own web site to add a button to share the website, combined with the site hot topics and high-quality content, encourage users to bind, comment synchronization.

Original link: http://www.domarketing.org/html/2012/fj_0302/2788.html

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