Interview Application Shangcong: Small and American internet companies can survive

BEIJING, June 19 (Zengliang), the 2014 Mobile Internet Development Conference held in Beijing, the application of COO Shangcong on how the Internet enterprises to respond to the mobile internet wave when interviewed by the network, some small and beautiful, Have their own characteristics of things and can put their own characteristics to play the incisively and vividly enterprise is very good. At present, it is the most important thing to continue to live and make our own characteristics in the competition of this extremely fierce market. Moderator: People's Daily communication channel editor Zhao guests: Shangcong, Beijing Palm World Science and Technology Co., Ltd. co-founder &coo not to share the characteristics: To do a small and beautiful application store host: The application store is a lot of internet giants are competing for a market, including 360, Baidu and Tencent, All have a layout in the application store area, and occupy a large portion of the market share. What do you think of the current market pattern? In addition, the current market situation, such as application sinks, pea pods, such as the existence of small and medium-sized application stores, in which the application of the role of sinks? Shangcong: The trend we're seeing now is that there are really a lot of giants out there. However, from the whole channel market, the flow is becoming more and more concentrated, especially bat including 360 of such giants are taking this matter as the most important, their traffic now control more and more concentrated. In turn, the application of sinks or peas, after four years of development, actually also found their own more characteristics of the place, this thing basically to now has indeed been proved, why? To be honest, in 2012 and 2013, when the App store peaked, there were at least hundreds of app stores nationwide. But today, the remaining to be able to count out of the application store has not a few, in fact, the market has been a full shuffle, to the present basically still alive are very special application store. From the perspective of application sinks, we must now have no way to and 360, and Baidu to market share. But in turn, I do not think that must be the big is good, to make their own characteristics of things, small and beautiful, able to play their own characteristics of the incisively and vividly application store is also very desirable. The idea we have now is simply to be able to survive in this highly competitive market. And then be able to make their own characteristics, which is the most important thing. Using media thinking: Be a full application store host: You just mentioned a small and beautiful survival rule. As we know, many of the current app stores have their own features. For example 360 main security, Baidu mobile phone assistant and search bundle. Similarly, Tencent's mobile phone assistants are driven by QQ and micro-letters. For the application of sinks, what are the characteristics of this area, we have any way to deal with? Shangcong: The application of sinks is to do their own as a media to do, and our position is that the application is a full of integrity of the application store, whySay so? There are actually a few points: one point is that application sinks are the first in all app stores to do columns. The so-called column, like our comrade of the peoples daily, must be very clear, there is an editor, just like writing articles, we will have a special editor to write introduction software articles, but he may be from different angles, such as the recent festival, he will write a and holiday-related. In addition to this, there is a sub column in the columns called "Report", is the application of the report, there are about one or two weekly, "Report" is a week, which summed up the best game this week, what the software is, the freshest, freshly baked software, Gradually we really think of it as a media very seriously to do, we are moral and why? Because where we never advertise things, we never say, because who gave us money, we go to push it, and then write it, our editors through the editorial board, the editorial department unanimously recognized that really good, really worth writing, they will write, write to our users to see. Now in our column, honestly I did a lot of user interviews, and user feedback told me that why always adhere to the use of the application of sinks, the application of the column to do well, really is the editor to write things, push things, rather than casually write a perfunctory, nor who gave you money I write, users can feel, adhere to see, This thing is so good, there are a lot of users because of the "report" with our including our micro-credit public number, the contents of the report moved to the micro-public release, there are many fans of our public number, they insist on our "report", say this is very good, this is real. So, we look at it as a media. I was just talking about the column. In fact, the other form of our media is our comments, do not underestimate this comment, all the application stores have comments, but you look closely, each App store comments are a very short sentence, such as he said that the software is really good, or the game is really fun, Or this thing is really, really not fun. But first of all, this thing is a comment on the water. Second, he is very little information to users, in fact, will not tell you what more specific things are? Another one is particularly easy to be invaded by the Navy, because the Navy to write things too easy, any word, this thing really fun is over. Application of the comments is not like this, we first of all the application shop inside the first to make comments is the form of dialogue, the so-called dialogue is that you can comment, you can continue to comment on the comments you, you say a bit of truth, or you say this is really nonsense. Has the interaction, has the interaction after you read writes the person also to have the feeling, because when he writes, others will go to the comment, between them will have the dispute. So, after a gradual introduction of an atmosphere, now we are commenting is very real, there are dry goods, not a simple saying that the game is fun, not so, we will put thisGame related to how to play, what props to buy inside, how to help you save money, there are a lot of people will write such things, there will be a lot of people will introduce the game is what game, but will be written in particular, and sometimes even more than our editors write more detailed, this actually has a lot of advantages in the content. Other netizens see after the first feeling is that this comment is very real, this is not the Navy, this is absolutely not false, to other netizens feel is too real. The benefit of the truth is that this comment is valuable and helpful to the application. We gradually found this thing, quite interesting, we opened up such a comment, the user's interaction on the above to do a good job, leaving the information is also valuable, and gradually become an interactive media. Therefore, the application of the sinks have been as a media in doing, but also a very moral media. Find the difference to rely on Word-of-mouth Moderator: Use the idea of media to do the application store is really refreshing idea, at the same time we have a question, because we are the media origin, for the current media, there is a homogenization problem. For mobile stores, a piece of software can be downloaded from the application, as well as in other stores. What are we attracted to? At the same time for the application of the current situation, the market share and the Giants compared to a certain gap, we have in the promotion of any problems encountered? Shangcong: The first thing is about the homogeneity of the media. I think there are a few things in this, if you are in the media you will know, I have a little swim. Generally speaking, do the media, one is news, one is the view. News is certainly the same thing, because it is here, but the view is different. To do the media is more important is to do your point of view is not the same, this is the editor of the tone. I think the application sink is very good at doing this thing. The content may be all these things, and the software that pushes it is the software, why all the netizens commented that use of the application of the Internet users have commented that the application of the column is really good, in fact, this column, we first open this form, but so far many families are doing, there are many netizens, our users, Using the application sinks and using another app store to go back and use the application sink, I still think your column is very good. I think this reflects the different parts of the media, perhaps the same content is placed here, but different authors, different editors, different reporters can write different views, there are different descriptions of this thing, there are different expressions, write out the tone is not the same, this thing is your characteristics. So far, our column has been very good and popular with users, and that's exactly why. If you use the news analogy, maybe the news thing is the same, but the point of view may be really different, that the point of view that makes you feel more interesting, can let him have more thinking, or make him feel such a thing. This is part of the first column.。 In addition to the column, there is part of our comment. This part of the commentary is even more interesting. Because the comment is the user original, on the internet everybody so-called UGC is this kind of thing. In fact, the content of UGC in fact is very different, this for us, just is the media can be good at playing a place. Moderator: Just mentioned the second question, we are in and 360 or Baidu these internet giants compared, in the promotion, we have encountered in the marketing process of some difficult or confused? Shangcong: Too many problems, first of all they are too rich, we do not have this resource. So you're going to have all sorts of problems. For example, the most difficult thing is that they can at any cost to rob this market with you, the simplest, we will go to Shenzhen and some factories to discuss cooperation, Shenzhen manufacturers to cooperate when people are very simple to say, who gives a few dollars, you give a few pieces? This is very direct, directly up to the price war, very painful. But fortunately we in addition to this part, there are a lot of its own flow, because we have been willing to do the user Word-of-mouth, willing to do our products, we can be very careful, very patient grinding good, so, we are gradually also accumulated a part of the user reputation. If you go through the Baidu Index to see, you can see, and the Giants we can't go with him, because the Giants have a lot of resources to do all kinds of things, but like the application of a similar now alive independent Third-party application store, you go to compare you can see the last one months of Baidu Index, including the application of sinks, We've been on the rise, but a few other possible competitors are gradually falling, which is also proof that if your product is doing well, your operations are doing well, your positioning is clear, but users are more willing to admit you. Moderator: You as a mobile internet entrepreneur, and has achieved little success, for now many young people who just joined the mobile internet Entrepreneurial Army, what experience or experience can you share? Shangcong: No experience, I think the most important point here, my own feeling is that the team may have to Polish, this is the most important thing. Is your team, first of all, we have a special mentality, the goal is very consistent, the vision is very consistent, at the same time, everyone's division of labor is very clear, who has the advantages of the shortcomings, who is the long board, who is the short plate, Mutual have a supplement, so this thing can be done, in this process is very painful, if the beginning of the start-up, If not particularly familiar with a group of people, there have been some running-in, a group of newcomers to a piece, the middle of the running-in process is very painful, but also very interesting, I think this is the charm of entrepreneurship. Moderator: Thank you for sharing with us today. Shangcong: Thank you.