Interview in the telecom Madaujie: The 3G smartphone down to thousand yuan below

September 19, China Telecom announced the launch of the first thousand mid-range 3G smartphone, the price of a 3G smartphone low, the original price of three thousand or four thousand yuan 3G smart phone to pull down the altar; and this year, China Telecom, the United Social Channel to 3G mobile phones have been multiple rounds of procurement, terminal sales socialization ratio of innovation high,　　For this time why to launch the Millennium mid-range 3G smartphone, as well as China Telecom's next 3G mobile strategy, China Telecom Terminal Management Center Director, Tianyi Telecom Terminal Company General Manager Madaujie received Sina technology interview. The following for the interview record: Sina technology: You netizens, everyone good! China Telecom is about to launch the first batch of thousands of mid-range 3G smartphone, can you introduce the specific situation?　　How many models are there? Madaujie: You can see, China Telecom thousand mid-range 3G smartphone has been released, the first batch of deep custom two, the cooperation between Huawei and ZTE Communications, the two manufacturers have a section.　　More smartphones within thousand dollars will soon be on the market. In the same price segment, the launch of the Millennium 3G smartphone in the design, hardware systems and operating systems are leading, but also so far the domestic market in the three kinds of 3G-mode smartphone, the cheapest, the most cost-effective advantage of 3G mobile phones.　　Follow-up China Telecom will also launch a cost-effective 3G smartphone, our goal is to create a full range of smartphones, from the popular, fashion, business-type to the flagship, comprehensive coverage. Sina Technology: When the first thousand mid-range 3G mobile phone market?　　Are there any subsidies? Madaujie: This batch of mobile phones before the end of September consumers are expected to see, two of mobile phones will be listed, the national sales, not only China Telecom Business Hall sales, cooperation in the Office and the channels of social agents will also be sold.　　China Telecom has always adhered to the end of sales socialization, to mobilize social agents to do a bigger and stronger CDMA terminals.　　The purpose of this kind of mobile phone is to popularize 3G business application to the vast number of consumers, so that users "both can use, but also use well".　　"Good use" is mainly smart phones, smartphones can not only high-speed Internet access, but also to bring more applications to consumers. The smartphone has an operating system that can download a rich 3G application, which makes the 3G phone equivalent to a computer that can download many applications and give users a fresh experience.　　In order to reflect the advantages of 3G. "Affordable" means that ordinary consumers can afford it.　　These two thousand mid-range 3G mobile phone is the cheapest 3G smartphone on the market, we put this kind of handset sale price drops below 1000 yuan, can let the consumer feel affordable. China Telecom will not only at the policy level for the two mobile phone support, at the sales level, we will adhere to the end of the sales socialization, adhere to multi-channel sales, not only in China Telecom own business Hall to sell, but hope that more social agents, with users to enjoy this subsidy benefits, so that everyone benefit.　　We encourage sales of various channels. Sina technology: Is not China Telecom to other mid-range 3G mobile phone also mentionFor similar support? Yes! We will be on all mid-range 3G mobile phone policy tilt.　　The next batch of mid-range 3G smartphones will also receive similar support policies, all of which are designed to encourage users to use the 3G business, while encouraging mobile phone companies to develop 3G smartphones in the field, to improve the cost-performance of terminals, and ultimately to provide users with a better 3G application service. Sina Technology: China Telecom's first thousand mid-range 3G mobile phone features?　　China Telecom has already launched some of the lower prices of 3G mobile phones, the introduction of the thousand mid-range 3G mobile phone and before the difference? Madaujie: They are all pre-installed China Telecom characteristics Business, the screen is 2.8-inch mobile phones, whether playing games or watching video is very convenient, but also the use of Android 2.1 mobile phone operating system faster, equipped with dual-electric double charge.　　In addition, Android hosts a rich application download, covering the life, games and other aspects, will bring convenience and fun to users. Sina technology: Previously reported that China Telecom to achieve smart phones in the new listed models accounted for specific requirements.　　What is China Telecom's overall plan for smartphones?　　Madaujie: We strive to promote the 3G smartphone variety in the new listing of mobile phone varieties accounted for more than 50%, we encourage more manufacturers to participate in the production of 3G smartphone.　　China Telecom's plan for 3G mobile phones and smartphones is at the same time push the entry level 3G mobile phone, thousand yuan 3G smartphone, characteristic 3G mobile phone (can provide the characteristic application, the characteristic service, for example BlackBerry handset), the flagship handset (can provide the rich application, can demonstrate the telecommunication 3G application, creates for the high-end personage, can embody the sky Wing brand and the image　　Sina technology: At present other operators are strengthening the collection of mobile phones, and China Telecom has been emphasizing the socialization of mobile phone sales, and the current proportion of social sales more and more high, why so? Madaujie: In order to encourage social channel providers, we implement social channels and our own business hall to enjoy the same policy, fair and consistent.　　We will give the user's subsidy converted to the terminal voucher, took the terminal voucher users do not need to go to China Telecom's business hall to buy, it can to any of China Telecom's terminal cooperation channel partners to buy mobile phones, which greatly attracted the channel. In addition, we combine mobile phone large channels to carry out joint procurement 3G mobile phones, so that they become the main distributor of 3G mobile phones, we actively encourage and guide manufacturers and agents to implement the channel flat.　　At present our 3G handset sales situation is getting better, the manufacturer, the channel merchant and the retailer's enthusiasm also is getting higher.　　This means that we promote the end of the socialized sales strategy to be recognized by partners, we will continue to adhere to, and strengthen efforts to promote the harmonious development of the industrial chain.　　, Sina Technology: The current CDMA mobile phone industry chain enterprises more and more, can you introduce the specific situation? Madaujie: As of now, the total number of upstream companies participating in CDMA has reached 260, which has increased by about 60 in 2009, and the industryStrength continues to increase.　　In mobile phone manufacturers, international brands and products further enriched, the new introduction of rim, sharp, pan-Thai, Dell, HTC and other international brands, Samsung, Motorola, Nokia and other international manufacturers of CDMA mobile phone products to further enrich the rapid growth of China's CDMA business and terminal market full of confidence. In addition, domestic manufacturers in the low-end market breakthrough, but also began to steadily expand in the high-end market.　　Yulong, Huawei, ZTE and other advantages in the CDMA market to enter the domestic overall market ranking.　　In the CDMA mobile phone operating system, also further rich, add Android, Blackberry-os, Samsung Bada and other intelligent platform.　　Sina technology: In the number of CDMA users increasing, the CDMA terminal market expanding, what measures will China Telecom take to attract mobile phone manufacturers to join the CDMA mobile phone industry chain? Madaujie: One is product customization, to the manufacturers timely release of China Telecom Terminal needs and business development focus. For example, this is the beginning of this year with Huawei and ZTE negotiations.　　At the same time, information to be transparent, and mobile phone manufacturers to communicate clearly needs. Second, by scale, China Telecom users are geometric growth. This January-August, CDMA mobile phone sales of more than 27 million units, the year-on-year growth of more than 50%, the total end of the market share of 21%.　　The industry chain is very confident. Three rely on policy, the implementation of Non-discriminatory terminal subsidy policy, agent enthusiasm, sales channels, mobile phone manufacturers are also very happy, because do not worry about channel problems will produce unsalable.　　In other words, continue to promote the establishment of a fair and consistent policy environment, to ensure that all kinds of terminals fair access, all kinds of channels fair participation.　　At the same time, to enhance the confidence of the industrial chain, China Telecom has also set up a CDMA industry chain alliance to strengthen coordination. China Telecom has also organized a professional team for terminal retail channel expansion and services, in this case, the number of CDMA terminal retail outlets from the end of 2009 nearly 50,000 to 2010 years of 60,000, increased by 20%　　The end of the year, the number of CDMA terminal retail channels reached 75,000, compared to the end of 09 growth of 50%.　　2010 CDMA Terminal Sales strive to reach 50 million, such a huge market for manufacturers and agents to do large and deep CDMA terminals believe that there is a great attraction.　　Sina technology: Chuan China Telecom will launch the CDMA mobile phone public board, manufacturers to do CDMA mobile phones will be more convenient, there is no such thing? Madaujie: Public board is one of our measures to prosper the industrial chain. EVDO mobile phone Public board has come out, mobile phone design companies have begun to provide EVDO mobile phone public board.　　At present, the use of public board design of the mobile phone has been listed, not only low prices, but also rich features, very high cost performance. We are also coordinating chip providers to provide all-in-one chips to reduce the cost of two of research and development by end vendors.　　At the same time, accelerate the speed of chip evolution, so that the development of mobile phone companies have a better foundation, so that 3G mobile phone cost-effective. Sina technology: Thank you very muchMa always for China Telecom 3G Mobile strategy Interpretation, thank you, goodbye.