Interview Luo: I do mobile phone these two years

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May 20 Night, founded by Luo Hammer Technology in Beijing National Conference Center convened a new product launch, the official launch of the previous attention of the hammer phone--smartisan T1. Luo has become the focus of the domestic science and technology circle since announcing that it is going to be a mobile phone. After the conference, "entrepreneur" & I black Horse First contact with Luo, interviewed him. The following is the oral collation of Mr. Luo in an interview with "entrepreneur" & I:

Conference scene When I came out, they all stood up. Took me by surprise because Jobs was only enjoying the treatment when he had pancreatic cancer and everyone thought he couldn't play.

I was a little confused, but the end of the speech was probably to understand: the support of my people in the past two years with me a lot of grievances. They told their colleagues and friends that old Luo said Hammer mobile cattle, those people say that is a big trick, crosstalk actor. When I come out, they must be with that so-called retaliatory support, is the kind of "let you Scold" the mood, so completely abnormal reaction. My wife was sitting next to those people, and she found that many people were crying when they sat down. She says it's not, it's weird.

I also said on the stage, I 2002 debut to today, do what are praised as the tide, do mobile phone These two years are all scold. So they must be holding the Yigujin son to support me.

I've been down for the past two years and the vast majority of things have been expected. I say a few things that I feel difficult.

At first, because I didn't have the networking and resources to be in a technical circle, it was very hard to find a partner in a technical area. We do the first ROM after the hardware, I first find the software aspect of the boss, especially laborious, went out to see a circle, many people introduced, after reading after all feel not rely on unlikely.

The hardest thing I've found is that I can't handle engineers. These people and I, are liberal arts students and science students. I think that the logic of the mind is very clear but biased literature and art, playing children is a literary youth, and these scientists, science and technology men's life completely without intersection.

You tell him a passionate entrepreneurial story, he is not excited, still think you are very strange. You showed him the design of your product--I prepared a lot of designs that weren't made at that time, many of my friends were thrilled to hear that it was so damn good to do it-but you told him he didn't feel it. And then you look, he uses a particularly scary Android, like Lenovo. He also does not think Apple has any good, he also used the apple, is to the product completely does not have the feeling.

So what do we do? Then I think rational, engineers are rational. I talk to them about the salary, said add 30%, 50%, or even 70%, he said that up to 50% is quite competitive, but I am in the big business now figure a stable.

Why do you think these people are so annoying? It's not all right to be bulletproof, not to be sensible, not to be rational, and not to be capable of aesthetics. I am particularly discouraged when it comes to 10 or eight.

We recruit, most of them are my fans, but to tell the truth, the fan team of the overall level of the engineer is not really, it is estimated that the engineer is biased, may not be suitable for the engineer.

We finally from 800 resumes very difficult to pick out 7, most of them are listening to my recording grew up engineers, but still good, famous enterprises, look at the more reliable, because science and technology self-taught is too difficult.

Say there is a big accident, that is, we in the ROM development progress, due to the wrong people, and also lack of, resulting in a delay of six months. This half year loss how to estimate is not excessive, it may be worth tens of millions of.

The head of the day did not understand that six or seven people can do a ROM. Do it, three or four months later they all feel wrong, I also felt the wrong, because the progress is too slow. Then they came to me and said, "Do you know that we're not going to be able to get these people to finish these things?" I mean, why is it impossible? They say you tell us inspirational (story) Ah, the spirit of opium, yes, it works, it works is a person when two people use; now you're going to let us do 10 of our jobs, It's no use beating heroin for us.

I know the amount of work in the back. We've recruited 7 people and then stopped recruiting, can you imagine how absurd it is? How silly of you to say nobody believes.

We went down, took a very poor maturity of the ROM opened a conference, and then was a mockery of it. After the press conference, the director was persuaded to start hiring. We recruited from 50 people to 270 people, spent 10 months, basically a person every day, if not the weekend. That's not what I was going to do in the past.

Probably after another three or four months, we finally dug a Taiwanese director from the Taiwan Benevolence Technology, the software chief, called Stevencai. He is with more than 100 people team, know how division of labor, how to arrange the structure. Then it went into a normal development.

The second difficulty is financing. I am in fact very clumsy, can't get those vc. When I was planning to do hammer technology at the end of 2011, I spent three or four months talking about a lot of investors who were not so optimistic that I couldn't get the money and they wouldn't pay for it. Some good personal relationships also advised me to give up the idea.

Actually, I've given up. At that time to meet an angel investor, he gave me a commercial website project. He came to pay the money, the conditions are good. I basically agreed to do the time, find Yantan chat, want to ask a large website operation experience. I talked to him when I was done downstairs,

Actually want to do mobile phone. He said, "Why don't you do what you want?" How much did he say he needed? I said 10 million dollars. He said 10 million dollars was a little too big for him.

Did he say you had to be in the right place?

He said it would be good to do, first to find you 10 million yuan you do it. At that time said that is to do this ROM, do as much as possible to make some movement, causing media attention to the industry, and so do almost, behind the financing is good talk, if the yellow will forget. He said you could sell your rom well.

We follow this down, the results of 10 months after the opening of the (ROM) conference, Yantan recommended his investors, is the Shanghai Purple FAI fund boss called Zhenggang. Zhenggang is the most successful investment, earning a good dozens of times times. He himself likes digital products, I told him, he looked at our Rom, think that this is something special, it is possible to become a thing. He took the vote, we found two more friends together, gather 70 million, we cast a round.

The whole process if not Yantan completely uncertain: Angel stage did not Yantan I have given up, to a round if not Yantan recommendation, Zhenggang is not likely to vote me-the circle of the investor's own judgment is very important, but he also rely heavily on friends around for his judgment.

When we got to the B-round, we had an investor in the last round consulting with the investment department, and he recommended a financial advisor for us to make an appointment. Then I wasted nearly two months to see more than 50, and this time I want to make a thorough trip to the investment circle and make a plan for the investment behind. I did not expect to see more than 50 90% I can not make it, I could handle so several, the internal fight very fierce. There are a few to follow to the final stage, really very sincere, is the internal vote failed.

Zhenggang said several of their shareholders pooled their shares. Our last round of three shareholders was 90 million, and then Zhenggang again. We originally want to 150 million, first 90 million on the first start, how much is how much. The results of this 90,000,001 confirmed that the previous round had some hesitant to start the effort, all rushed over, so we finally lost two or three home. Anyway, 180 million or 200 million, I also forget, the last 20 million did not come in I do not know, production is enough.

The whole process of special fatigue especially strenuous, finally rely on a round of several old investors resolved. In this sense, this round is not my solution of the money. So, One Ring, One ring, you will find that you have to count to Yantan head.

I am very happy that the next round does not have to go through the story to take the money, because these guys can not understand, especially tired. And I saw that a lot of investors in the past few years have been with others to vote, but also in this circle of good mix, you tell him is also a waste of time. But I'm surprised he wants to talk to you, and he doesn't know what's wrong. So financing is always very very difficult for me, I think I can not get another round, I do not know what he thought, you see he cast a lot of stupid projects.

There are two types of investors, one is the big Boss, money is their own decision, some investment company bosses even their own money. This kind of good to do some, you can take care of his basic can sign. There are some people, looking out very scenery, in fact, is a senior working, what is the fund manager, these guys come out renmogouyang, in fact, the money himself can not do the Lord. What he thinks about every day is not the interests of the Fund, it is his own development.

They have some acquaintance with Yantan, will privately admit that I dare not vote, afraid of their career risk too big. If Kai-Fu Lee came out to do mobile phones, I think absolutely not, will fail, but they may vote, because the failure of the words in his investment career is a normal failure. And cast me, failed was a laughingstock.

There are some people coming to us after this conference, but we are not short of money now. By the end of the year we will talk about the results, then I will not be afraid. It's no use telling a story anyway, is it? If the performance is very good, then all have to vote, you see who pleasing to the good.

Design, we are the domestic first-class. Almost all of our designers have been dug by our peers, but I feel honored to have not gone.

Our UI (user interface) design director called the Square pool, to my work less than one months, the United States, Apple's human resources director of the Daily Mail to call him, scared me. Because he is very strong, most UI designers think that Apple is proud to work, he has to go very normal. He is not my fan not to come to me, I was very nervous, afraid of him to go, every day coax him.

It is worth showing off that the designer is digging the apple, he often shows off with his colleagues. Sometimes at lunch at the company, for example, he had to pay a draft did not hand out, someone asked him, how not to finish, I joked that he did not finish, he will go to Apple anyway. Then he smiled and said, "No, I'm not going." I said it was hard to say.

It's a joke. Pretend it's not serious at all, but it's pretty serious, at least for me. The result was two weeks, and there was no phone call or mail. I said how, he said because he repeatedly rebuffed people have given up. Originally their letter said, Apple a very famous designer called Marcia, went out to venture, they think that some of the works of the square pool and Marcia style have similarities, very much hope he goes. I also gave him a lot of autonomy in the creation, and he just came back from abroad, do not want to stay in foreign countries, did not go. I sometimes think that is luck, if jobs is alive he may go, because old Joe was looking for Marcia icon, he is very respectful of the designers, do not say to send a human resources. If Joe was alive to call him himself, he would have gone.

Our hardware used to be rougher than the software (Rom launch), but I got Chang from Motorola. He is very warm-hearted, after the acquaintance, every time take pains to give me class, a lecture three or four hours. The whole knowledge system is so huge that it is useless for him to tell me that. I knew I had to find him or someone of his rank.

Every time I have to take notes, I am really afraid he will not agree to the end, I have to learn something more. I said to do it, he always cheerful smile, say again, I almost retired will not toss. He has experienced the rise and fall of motorcycles, the industry as a whole is more disappointed, and then he is too old and ready to retire.

I didn't know which one was wrong, and I showed him the feature that we had to keep secret before the press conference, and he agreed with something particularly sensual. He has a very sensual side. I gave him the show, such as our nine Sudoku plate, now point Open is a slight sag and then bounce up, the original design is 1.1 plate three-dimensional flip. He told me afterwards that the feature of his show was the most impressive of the three-dimensional flip, very cool and advanced.

The worst in the middle of the plan, that is, if the money in the morning, we will look for OEM manufacturers in Shenzhen to do a sticker machine. Can't find Chang such, find a second-rate I absolutely dare not hard, that may burn a few billion after the yellow off. Then I simply do the card machine, you can improve the shell as much as possible, inside the operating system as optimized as possible, so we can barely sell. At that time dare not sell 3000, may sell a 2000 nod, a barely sell a two hundred thousand or three hundred thousand units. I'll go down and dig a Chang this level, it's a lot easier to talk about. That would probably cost me a two-year period. Anyway, it's lucky now.

To our final version, the previous feature small bug constantly, then we live in the next version of the word, then cut off.

Chang will quit, he said this can not be cut. What did I say? This is not to discuss with him, he is in charge of hardware. He said that's what he promised to do with you, and you cut it. We laughed, a roomful of people really? He said it. I said we never dreamed that you were doing this for such an absurd reason, which means that I came up with a plan that was great, and it was a historic mission, and it's a historic mission to cheat you out. He's happy too.

But we do not intend to cut it completely, next time we will put it in.

Achievement one thing, the ingredient of luck is too heavy. For example, you see me and Yantan, before because of a common friend to play together but not so tight contact. I probably haven't seen him for almost a year, and then all the money he helped me to get it done. And then you see Jeff is Money morning, and the reason why we do it is because of such a baffling thing. It's very frustrating.

The tension before the opening was particularly scary. The biggest thing I've ever done was burn more than 180 million. Basically the last 10 days, it has been sleepless, every day is the hands and feet numbness. Think that the conference is not ready enough, and every day to work there are all sorts of things. Last week I basically do not work, preparation at home more efficient. But also often someone find me, can go to my home let him go to my home, really people have no way to go to the company. Every night insomnia, 12 o'clock to go to bed at two or three to get up and pee can not sleep.

Tossing and turning in bed, my wife said you don't sleep hard. I get up to prepare ppt, revise speech, until open eyes and then lie down to sleep. I haven't slept in the last 10 days, it's all broken, and on average it's three hours a day.

The last few days completely unable to carry, heart pain every day, I got a quick-impact rescue pill, eat three or four capsules, five or six times a day, the expansion of cardiovascular.

At the end of the sprint, some of the lads who helped me do PowerPoint did not sleep much for two days or nights, and were lying on the couch for 30 minutes to get up and work. I was a little scared at last and felt that I or one of them would die. If I die, I hope it's me.

I bought 20 million of the accident insurance, I died my wife will be protected. This is also very interesting to say that I always go out, my wife had to follow me out. What she meant was, what would happen to me, but what happened with us? I sometimes travel to the field, such as to Changsha to stay for a four days, then I four days busy work, she four days in Changsha herself play. Sometimes I get there in the morning and I come back at night she followed to the pure suffer, not to play, she will not go, but also afraid of my plane off, let us human resources to help me inquire about, as if AIA or what insurance, bought a maximum, 20 million, tens of thousands of yuan a year.

I said to my wife, you see although our family is in the eve of rich, if I die you are the most miserable, there is a 20 million life is almost enough, save a little enough.

The last few days at the Intercontinental Hotel in the center of the National Convention, we opened several rooms, and the staff all stayed in early and pale.

I think, I die words I have 20 million, the best his mother died in front of the front, became a legend, how the enterprise love how the people died even if, but if these young children died how do I account? Equal to the matter became the mother sinner. This is more anxiety, and then eat more heart pills. By the time we got to the backstage, it was so tense that the limbs were all numb, just slightly shaking that, always feel that today his mother came to the stage must be hit, because last year is 0 rehearsals this year is also close to 0 rehearsals, no time for rehearsals, is the staff rehearsal for me, the machine to go bit ah, lights, for me to walk over no problem, Then let me just follow that line and walk around.

They put me on a wireless Mike, the venue is more chaotic, many people do not take a seat, so let me wait 10 minutes, and then put two songs. I was relieved, suspended, and waited there for 10 minutes. I was there to do deep breathing, stretching, various buffoon to relax. Then I forced the child to go to the lounge to bring my computer back, I said there are 7 minutes left, we can go through PPT again. There was no table, just a piece of cement, so he held me and looked again. That's a little bit. Let me go up, and then my legs are soft. The result unexpectedly is, go up to talk for 3 minutes I found that is completely different from last year. Last year was also ready for the last minute, but last year we just barely made it to the last page. This year, although PPT I have been changed to the last few minutes, but all the content has been passed dozens of times, the audience feel that I am familiar with the content, I also feel very familiar with this page when the next page do not look at the teleprompter board, The brain also has a basic picture, so 3 minutes I will not panic. Then I went down the river, more and more relaxed.

A lot of people say at the end of the time I choked, pure his mother's nonsense, the mood is particularly good. Just swallow your saliva and say I'm choking. It's kind of like.

After the end to come back to the room to look at the ipad, see more than 30 minutes bar, see hundreds of, all his mother praise such as Tide, the first 48 hours almost did not scold, the reaction of the third day began to scold. I think there may be, normal scold and bad. My ipad has a sleeve, can set a finger, so hold up to see, the result of sleep did not pick, wake up later found his mother on the top of the set. One posture did not change sleep for 10 hours. Too tired to imagine.

Speech is very, very important, if the story is broken, you spread a bad one times that you may be less than one times the sales. We spent more than 1.5 million of our entire campaign, and the advertising effect was not 150 million for any vendor. The two days after the press conference, our index of Baidu jumped to that height, is far more than the heyday of millet. Throughout the week, the biggest news in the tech world was the Hammer technology conference. And the history of "Hammer Technology" search volume than I Luo search volume several times, never happened, too happy. If always is "Luo" the High search volume, the explanation completely failed.

--Oral/Hammer Technology founder Luo

--Finishing/"entrepreneur" & I Black Horse journalist Koshi