Interview Snail President: Nine Yin show real Chinese martial arts

Interview with snail Technology President Sihai

Introduction: "Nine Yin Canon" is a novel in Jin Yong's martial arts cheats, divided into two volumes. "Shooting carving Hero biography", five for the Canon War 7th seven nights, won by Wang Zhongyang. He passed the canon to Botong before he died. The xanthate was borrowed from the Zhou Botong, and the lower part was stolen by The Apprentice. Finally let Guo acquisition. Ouyang by Rong Cheat to practice scriptures and become mad. "Glyph of God," the original Wang Chongyang early will be a small part of the canon content engraved in the tomb of Stone, let Yang too acquisition. Xiangyang Fall, Rong Nine yin hidden in the sword. In the "Day of the Dragon Slaughter" in, Zhou Zhijo to steal the day sword and slaughter Dragon Knife, sword each other, get sword cheat, after Zhao from Zhou Zhijo stolen, the last nine Yin fell in Zhang Mowgli hand.

Online games "Nine Yin Canon" is a snail company with Chinese martial arts culture as the background of large-scale multiplayer network online game products, in the display of design thinking breakthrough innovation, another way, in the art of expression, the continuation of the snail has always been beautiful, Xiuyan painting wind, and gradually upgrade the technical force, to show a real Chinese martial arts world, Show the core elements of Chinese martial arts: both inside and outside the Magic Martial arts, beautiful magnificent ancient mountains and rivers, have a sense of the river, the evil heroes of the martial arts hegemony.

Global network technology: "Nine yin Canon" as countless players look forward to the martial arts, you can tell us the "Nine Yin Canon" the latest development of the global survey, as well as the next development of the business plan?

Sihai: This time we August 8 is the global Chinese public test. In other words, we have already passed the June 6 open test in China, and August 8 has increased the number of users facing the Southeast Asian market and the European market Mandarin. It should be said that the Chinese test was very successful. We have done a "move global" campaign in London. The whole result is very satisfactory.

Global network technology: You have in many occasions expressed the "nine Yin Canon" absolute confidence, you think "Nine Yin Canon" and other games compared to the most advantageous place is what? "Nine Yin Canon" in the future to achieve success of the core competitiveness is what?

Sihai: We always think games are a cultural product. For example, when everyone was a child to school, the teacher propositional composition, there will be a proposition. When you get a proposition, you want to express this proposition through your own perspective. The fight in the past game is based on a conventional way of competition, and we are now the martial arts similar to see Recruit, Xiangshengxiangke, Wei Gong and internal strength of the association, even the internal strength and meridians and so the whole formation of a martial arts fighting system. And in the past game, merit more is similar to a kind of transportation tool, is runs fast. and "Nine Yin Canon", we put merit and fight the competition together, so that merit in the battle has a practical role. All this makes our fight system become the most in the market in line with the essence of martial arts game. On the other hand, our whole picture and world view expression is also very Chinese wind, we try to avoid many like Korea, Europe and the United States and some games, but also include some of the domestic games, they imitate the Western magic effects, the whole people are glowing ah, the whole knife is immense, ah, this knife is to be dragged on the ground and so on such a performance. A dozen of them are magic balls. A lot of martial arts games are also like this, such as long wings or something. "Nine Yin Canon" in this respect, the persistence of the world view makes the whole game visual expression is very Chinese wind. So also give users a real sense of bringing in. It's like entering a martial arts world. Generally speaking, the "Nine Yin Canon" is very consistent with the martial arts background, and is now expressed to an extreme, because it took a long time to develop. So I believe that in the field of martial arts, "Nine yin Canon" can achieve a king's status.

Global network technology: "Nine Yin Canon" from the original idea, to now the public test has gone through the course of 5 years, this process experienced what, you play the current game how many points?

Sihai: I think the main difficulty in the past is that there is no standard, if it is a simple use of market vacancies, or user habits to achieve the maximization of business interests such a thinking, in fact, it is relatively easy to find standards. However, at that time the whole team is as far as possible to close to the world view of the expression and martial arts culture appeal. Of course, there will be a lot of problems with this kind of appeal, for example, there are many uncertainties in Chinese culture, there is a kind of happy-go-happy characteristics, not very regular performance, similar to yin and Yang Tai chi, it is a kind of harmony things. Many Western rules are angular, modular blocks, and a structural system. When (Chinese culture) Such a world presents in front of the user, many users go in, seems to be able to do anything, but also as if nothing can do, it is easy to create confusion. But it is painful to express the Chinese worldview. At the same time such a large investment, but also consider the business return, market acceptance and so on. We have been wrestling with this issue for a long time. And insist on what we want to express--belong to the martial arts world things, but also let the players understand, let the player play in, let the player like it. This is the biggest problem we have encountered in the past. As to how many points this problem, there are some product content has not yet, for example, I very much like the "My Lake" this system, is still in development, the plan for October will be updated up. There are other big systems, including the marriage system, etc. are still in development, so I give it 80 points. But I believe that after the content plus go, I can give it to hit more than 90 points.

Global network technology: You help us introduce under the "Nine Yin Canon" snail and the Royal Dual-core operation mode, after the beginning of the test, this model in the acceptance of the vast number of players in the testing, how to better optimize and meet the player's game experience?

Sihai: First of all, we feel that we are not up to our service when we are providing services to a particularly large number of users. So at that time also and grand talk for a long time. Finally, we discuss such a dual-core operating model. It is not like the kind of agent in the past, I have developed my products, I sell to you, I would like to rent to you, you go to operate, and then you give me money. We are like the traditional industry, for example, I built a five-star hotel, but I will ask a hotel operator to manage the day-to-day operation of the hotel, providing operational services, a bit like the model of the property company. Like our current dual-core operation is that the whole market is a snail and grand together to do, product development is we do, at the same time, we also have customer service in the game to collect some martial arts users of the product views and voice. Shanda provides a more basic, wider range of customer service, hardware environment, including some of the operational strategies and so on. The user enters the game is registers the snail the account number, uses the snail the billing system, or knows the whole game snail is participates in the management operation. This cooperation, so far, I am quite satisfied. Because in the cooperation with them, we do see and learn about the shortcomings of our operations in the past.

Global network technology: the "Nine Yin Canon" please Jet Li as an image spokesperson is a big deal, you can talk about the original idea is how to ask Jet Li?

Sihai: Actually have this idea also quite long time, at that time also contacted for a long time. At that time, the company has an idea, first of all, this product to do in this field really have the right to speak, is this product to be able to represent the leading role of martial arts game. We feel that with the current cultural experience, you can also experience the authentic martial arts culture feeling. There is such an idea, we do the "Nine Yin Canon", we feel that this game really can represent, and from the current market response, it is indeed actually sitting in the position of the current industry leader. At this time we think that need a person to be able to take it out of the lake status. At that time, I thought, the most suitable is Mr. Jet Li. First, he is an international superstar; second, his whole image is positive. And he was very good with him during the filming. Now this film has not come out, advertising film is a very small cut, about one months, will be cut out, uploaded to the Internet. You can see the cool side of Jet Li and the visual sensations of the whole game world.

Global network technology: If the "Nine Yin Canon" to promote abroad, English name is also used "Nine Yin Canon"?

Sihai: Now in Europe is called Age of Wulin, in the United States called age of Wushu. In the process of translation, we also encountered a lot of difficulties. It has a lot of martial arts moves, there are many points, meridians ... These names do not translate correctly, there is no flavor, if you want to translate accurate, and can not find the right words. Most of the time, the workload on the thesaurus is very large, and we have borrowed a lot of cultural works, including the translation version of wuxia novels. Our game will be translated into 13 languages for the first time, including Portuguese, Spanish, Turkish, Italian, Korean, Malay, English, French, German, Russian, and so on.

Global network technology: Snail in foreign operations, what will be the way to use? Will it work with local operators?

Sihai: "The Nine Yin Canon" overseas expansion is basically the cooperation with local operators, in addition to the U.S. market. In the United States is operated by our U.S. subsidiaries, will be officially landed in the United States in October this year. Our operators all over the top three, or even the second, the first large operators, they are 09, 10 signed the contract, have been waiting for a long time, everyone attaches great importance to this product. Everyone holds the idea that a very pure cultural product in China can be accepted overseas. A lot of games in China in the past, such as 2.5D, lock angle ... Whatever its subject matter, the whole expression is a very oriental thing. In Europe and the United States is basically difficult to eat open. Europe and the United States because of its hardware environment, there is a long-term user education, they compare to accept the 3D, compared to accept the visual impact of large products. In the past this kind of China is relatively few, at the same time some martial arts content, including Chinese cultural content of some products, because the visual impact is not enough, so in the western market, including Korea, such as the more mature game market, users do not buy. Because they do not see you, that connotation is not, because cannot go to experience. But "Nine yin Canon" in this respect is done very well, in foreign take a lot of awards, in many sites expect the game ranking is the first time. Coupled with the importance of local operations companies, and our localization of the work is very small. So I believe that in the process of China's cultural game industry to go abroad, the "Nine Yin Canon" can achieve better results, we are very confident.

Global network technology: Domestic games in the internationalization of the operation, the general South-East Asia will be better, because we belong to a cultural circle, there are similarities. And to really enter the European and American markets is more difficult. According to different foreign markets, "Nine yin Canon" how different coping strategies?

Sihai: This aspect basically relies on the local operator to give us some request and the suggestion. Because every place is really different. For example, in the United States and Europe in the market, the front of the main line, we added a relatively stand-alone growth process, the user started in a single world growth. This may be more in line with their ideas. Of course I'm not sure. Because I believe that this product will eventually win in the overall quality, including integrated operations, it's every board to meet a standard. As to how much water you can finally hold, it is actually a combination of your performance, the single block long useless.

Global network technology: If everyone in the hearts of Chinese have a martial arts dream of their own, your heart martial arts dream is what look like?

Sihai: The concept of martial arts, because the Chinese people do not like to cooperate, so it is very self. In the process of doing online games, we find that it is not particularly suitable for the expression of the martial arts world. Because the network game mainly speaks the interaction, speaks is the user competition. Because everyone into the game, think I am a warrior, I want to become a warrior. From the point of view of the network game, it is through three things to achieve, the first is "efforts", the effort depends on what, by time, we speak online time, efforts. The second is "smart", depending on your intelligence, you play more than others. For example, in our game, many people use very poor martial arts, also do not wear very good equipment, but through the operation, through the combination of martial arts, it may be defeated a lot of money spent users. The last one is simple, "spend money". Of course, now the "Nine Yin Canon" inside, spend money to achieve the strength of growth, not like a lot of games that spent money will be able to end the abuse of other players, or you need to move your brain. In general, this is three parts. Each user's objective conditions are different, some users have no money, but have time; But when we get together, we will always find: I am not the hero of the novel, even said that this warrior's growth process I can not accept. I'd like to read a novel, Wake up, I can shoot a group of people, everyone was shot to death. The problem is, when so many people want to do this, who is it that is being filmed? In this case, frustration is relatively strong, including a variety of unpleasant, it is inevitable. So my mind in the martial arts world, if I really want to choose, I definitely need a stand-alone environment. The world is me, of course, NPC best are particularly smart, and people are the same. But, when I am not happy, they will let me, will be slapped to death. When I feel good, occasionally give me some lessons of growth, I can accept. But in such a world, we are also wondering if it is possible. As a stand-alone, it is a matter of business return, because China's piracy environment is too serious. We have a lot of people in the team, very early time, said, "Nine yin Canon" should be a stand-alone, so many good ideas, to do a stand-alone, everyone is very happy, are very pleased. But this bill doesn't count. (laughter) So we are now going to do a stand-alone, because "nine yin Canon" in several versions, it should be said that the world to build almost, and is now relatively successful, coupled with the global operation launched after the business return is good. We also want to do some stand-alone attempts, but now a bit of determination. Laugh）

Global network technology: Many foreigners know martial arts, but do not understand martial arts, "Nine Yin Canon" will show foreign friends what kind of martial arts culture?

Sihai: The foreigner's thinking is usually like this: you tell me what you want? And you tell me what you can give me? Or do I tell you what I want? Then what can you give me? Then the process stays an immutable and then reaches. So they are comparatively fastidious about structure and science. In the end their source of happiness is often in the final result. You see the foreigner a successful open champagne ah, we hug ah so. And China's successful lens, is often a person, standing on the edge of the cliff, and then the wind blowing, silent, bear the kind of "high place too cold" feeling. Or a flourishing ceremony, the throne, behind the hidden "one will work millions bone withered" desolate. He thought more of this as a process, a moral. The two cultures have different pleadings. In this case, I think we have to talk to foreigners about the Chinese way of thinking, he may be very want this, but he felt that this is not good, he needs to feel more in this process. So this kind of cultural way brings the game expression is also different. Because now this social rhythm is very fast, the quality of life is better than before, but the sense of happiness of life is reduced, the cost of happiness increases a lot. The reason is that we are not too concerned about the process, there is a result, think of the second result, and then think of the third ... This time, life becomes less happy. So we want to give these things to all the user experience, to know what the Chinese traditional culture its appeal point is. Now sometimes I go abroad, found that may be because of the rapid development of foreign economies a long period of time, found that people still have the kind of calm down, to enjoy the feeling of life. That feels a lot more than we do. So do they really know or not? I think their behavior has already expressed their understanding, but their way of thinking is to express that they do not seem to understand, or they do not pay attention to this thing. The Chinese are just the converse, the way of thinking is very understanding, but the behavior seems to be not understand. So I think we're really obsessed with the world right now.

Global network technology: During the London Olympics, the nine Yin Canon to support martial arts into the Olympic theme, in London launched a series of promotional activities, many netizens are applauded. Could you describe the event?

Sihai: This event, we mainly carry the "Nine Yin Canon" global Chinese public Test this thing, in London to do a conference. And we did a week of cultural research on Chinese martial arts in the streets of London, we invited a lot of British staff, put on our unified printed "WU-Move Global", "Jet Li", including our products, activities such as the theme of clothing, and then to ask these users, ask these foreigners: do you know Chinese martial arts culture? What do you think of Chinese martial arts? Do you know what the works of Chinese martial arts are? Finally guide to ask him what do you think of Wushu joining the Olympic Games? This interactive question and answer approach allows more people to understand and focus on this issue. I also went to participate in the day, feeling still very good, as if every interviewee know, and a mention are very cheerful, but also make some of the movies they know the action and so on. I think this kind of thing should be done more, let others know that Chinese culture is very open, or willing to let others accept it. In the past many times, we have not spread enough, or said the spread of time too much to achieve what purpose, this imperceptible spread of little. I think this activity is more successful.

Global network technology: in London have you invited BOCOG members to play "Nine Yin Canon", experience our Chinese martial arts culture?

Sihai: We have had some high-level leaders of the Olympic Committee to eat food, but also talked about martial arts into the Olympic Games. In fact, some organizations, including the International Wushu Association, have been doing it and are pushing it in a better direction. But for now, this involves a problem with a sports product. Sports products and game products, the first you have to have enough user base, have enough attention and consumption possibilities, such martial arts products can enter the Olympic games this "supermarket". As if you're going into the "supermarket" for this potato chip, you can have it, but first you have to eat this potato chips. So the first thing to do to do the potato chips, is to put our martial arts this athletics project well, at the same time to spread open, but also have a lot of consumer users are caught. or a process. And it still has a problem, you have to go to a frame, I may have to the next frame, or I will be a few years to open new containers to new goods, the process is not urgent.