Into the era of agricultural power, the middle channel will be wiped out?

What is more than "net" to let the investors of listed companies have the concept of blood? For now, obviously, the answer is no. By the Internet + Dongfeng, many a-share companies to grab electricity, to cooperate, self-built and other means to declare cut into this area, traditional agricultural enterprises are no exception.

Analysys International analyst sing in an interview with the Securities daily, now many agricultural enterprises that do not own electric business have announced the exploration of agriculture-related electric dealers, using market forces and Internet technology to drive the development of rural and three or four-line cities, although this is indeed the strategic path identified by the state, but the company in operation , we should also consider developing different service and marketing strategies for different product characteristics. "As we all know, the investment period of the Internet enterprise is long and the investment is big, the goal that cannot reach the profit for a long time, this is also the problem that many traditional enterprises are worried about".
There is no doubt that the trend of rural internet is unstoppable, and in this huge wave of change, the internet giants and agricultural enterprises want to gain more market share.
Three types of entry mode simultaneously
The securities daily reporter consulted about a a-share company to enter the agricultural electricity dealers related information, in general, enterprises to enter the field of electricity use is three kinds of models: production-oriented enterprises to build a platform to change the existing sales channels, the establishment of electronic business platform to increase services, finance and other functions The relevant fields such as rural wireless interface.
before, the securities daily Reporter interviewed the relevant listed companies, for the future of profit patterns and other topics, a number of companies do not have a clear plan, but, based on this trend of optimistic, to seize the market to become the industry consensus.
On the one hand, due to the construction of intelligent terminal equipment and communication network in recent years, the hardware conditions required by electric dealers in rural market are already available. On the other hand, as the population changes, "new farmers" are more sensitive to information than their parents. But with the electronic commerce solves the product information opaque and so on the superiority appearance, the peasant household and the producer, the seller's information symmetry degree will greatly enhance. The report of the Institute, which was published by the
, the agricultural electric dealer solves the traditional sales network high rate of increase, the advantage is very obvious, and at present, the current stage of the agricultural power company start-up key lies in the "fast" and "early", regardless of the choice of what approach, Under the premise of the first, soft power will be the next stage of the industry development plays.
However, in Sing's view, the channel in the process of sinking into the countryside, the rural market to provide services, goods, quality standards, such as the details of the current enterprise needs to ponder, "(these issues) and the existing experience is different. "The
should be noted that the channel changes in the process, the parties may be staged cage play code."
Channel manufacturers or will game
at present, the layout of agricultural enterprises, that is, agricultural retailers also have production enterprises. In this regard, sing that "the transformation of the retail enterprises is normal, and the production enterprises into this area is very different." In short, some of the original sales channel-dependent enterprises, in the transformation of the platform in the process, can get rid of this dependence will be tested whether the company can successfully use the Internet platform to complete the channel upgrade key. "
According to the open letterKnow, at present in the production of agricultural products and sales process, usually follow the following process: production-distributors-farmers. and along with the establishment of the online platform, the production enterprise either O2O the offline distributor by the way of the platform, or by phasing out the distributor by the way of the self building, thus grasping the discourse right of the channel.
The former can achieve channel upgrade, the latter can completely realize the channel self-control. Into the era of agricultural power, the middle channel will be wiped out?
Some analysts believe that for the sole reliance on channel sales profit companies, in the era of agricultural power, adjust the pace of perfect service, on the Internet platform to do more addition, is the urgent task.