Inventory APP behind those pit father unspoken rules

To know, for many beginning entry of the App entrepreneurs, in addition to do their own products, App operations is actually a very important part, and the successful operation can help an entrepreneur to get users quickly. What should be done for an app operator who is getting started? What are the unspoken rules in this business?

First, we must first deconstruct the App to run this post. Operation of such a post contains a very mixed content, with product packaging, with a channel to promote, with data analysis, event planning and so on. In the two years between 2012 and 2013, in fact, the operating core of each company is placed on the channel, and the real operation of the product is relatively small, and only stay on the surface, and there is no Deep into the product data analysis and user mining, also did not make an issue on the retention rate of the old users, but more is to do the channel to do the user.

Most of the App startup's operations are channel promotion through relationships with advertisers such as the Android Market, 360 Phone Assistants and 91 Assistants. Because App users mainly from this growth, if you do a good relationship with these channels, such as getting started for such free recommended bits, will be able to improve the quality of users. So, the main job of more companies in the operation is to make a budget, and then find a channel.

Cooperation with these channels no more than three ways, one is paid cooperation, it is very simple, good price to pay. The second is free, mainly is the first episode, there is a good relationship with the channel operations partners to help give a free place, etc., the third is the activity prizes cooperation, in short, is the channel of the Chamber of Commerce festivals Festival planning activities, the need for prizes and then sponsor the sponsor to provide some of the recommended CP, there is the original Andrews and AnyCheck for some forum activities (conversion rate is not high, not recommended).

In the home company, I personally played for six months with the channel. At that time, I put together a table of my own, dividing each channel into three levels, namely, high, medium and low third gear. One high-level channels include google play, pea pods, millet application store, Andrews market, 360 mobile assistant, Tencent application treasure, 91 mobile assistant, Baidu and so on. Moderately include mobile MM, Huawei Zhihui cloud, Anzhi market, machine front market, the application of exchange, N multi-market, wood ants, Unicom Wo shop, Telecom Tianyi store, Legend Music store. Low-level is the channel has been very few users such as cross cats and so on.

For high-level channels are the key maintenance object, the frequency of attention is daily. The number of users of these channels is relatively large, so you need to observe the daily growth of channel users to see the location changes, these high-level channels are also the product of the new version of the main choice of starting. According to my experience, pea pods and 360 mobile phone assistants, as well as Tencent Bao and Baidu these channels the starting effect is the best. Followed by millet, Andrews market.

For the middle level of the channel is the secondary maintenance object, without daily attention, you can pay attention to what their activities, with the channel partners do a little bit of point, for some free recommended bit, may bring some amount. But less than a last resort, do not do product first cooperation with them, the effect will be very unsatisfactory, I remember once with Tianyi store cooperation in the first day, less than a hundred to the amount of almost cried.

For low-level channels basically keep updating on the line, basically do not have to spend energy on it. Because no matter how hard you try, it can not give you users. Because it itself useless users.

Ebb Tide, there are now a number of channels that will be so ten home. And these channels are basically aligned with the money. For some local tycoons, you find ways to force them to throw money from their sleeves, and for some reeling start-ups, it's harder to do business than trying to get users to App operations.

Here to talk about some of the unspoken rules App operation.

1, on the starting line:

Pea pods, 360 mobile assistant, millet, etc. can apply for a free first chance every month. The starting contact is their operator. Specific talk about the first time, there should be reasonable and polite, appropriate for the operation of the market who think so that everyone is more convenient to do things. The pea pods currently in contact with the operation of relatively nice, but relatively busy, the general is to confirm the e-mail, Android Market and Xiaomi store operations are also very good, 360 hand-assisted operation is relatively busy, are the little girl, you can say good words Coax Baidu's first need to fill a pile of rules and regulations, in accordance with the rules fill it. There are the best starting a week earlier or earlier booking arrangements, or likely not scheduled.

2, some free resources available:

Such as pea pods can apply for high-quality applications, you can apply for product design award, if the application is successful, you can get some recommended bits. 360 mobile phone assistants will often engage in some activities, the relationship with the operation may well be able to Cengcuo.

3, product privilege function:

The product value-added service fee features free to the market, in exchange for the market advertising recommendation. This is a compromise in the absence of adequate budget, which is equivalent to replacing the market with resources.

4, on the capture package:

Through the major Android market, will capture each other package. If you do not update a particular market in a timely manner, the market may be directly over the installation of other channels over, which will lead to your data problems. The first episode of this channel data may be inflated, while capturing the market data will show a downward trend. This time how to judge the effect of the first round of good or bad? Is to compare the total there is no increase, rather than watching the starting channel alone data.

5, on the App App mutual recommendation:

That is the so-called change. Recommended within the application, if the location is relatively deep, and the other side of the user is not large, basically not effective. Unless it is the size of the user over millions or even billions of App and the location is more obvious, it may be effective, or almost ineffective, do not focus on this piece.

6, on the exchange of resources:

There is a resource exchange situation, you can act as an intermediary, the use of information asymmetry, mutual guidance, such as you contact A and B two CP, and then let A recommend B, let B recommend you, you recommend A. You can earn some money by these hands and backs. Doing this thing needs good mind, will sell cute young girl. Upside down, chances are still earned.

7, on data analysis

When it comes to operations, we can not say data analysis. If there is no data support, it is a nonsense to talk about operations. Only to be able to see the daily data, monthly data, can have a reference to be targeted. In general, each market needs to be individually packaged uploading, but the current store distribution point of view, you can choose the important store packaging upload, other channels do not have to be packaged separately. In general, the most commonly used statistical data are daily new, daily registration, channel distribution and ranking, equipment distribution.

8, on the amount of brush and brush comments

Now there are a lot of brush the amount of water, you can download in a market brush up, and then increase the rankings for more exposure. For this or carefully try, do not brush too clearly be off the shelf, it would outweigh the benefits. Comments I think I can brush properly, but not too much, it is best to be hand brush, brush some praise, but also can increase the chance of downloading