Inventory Cloud computing CRM market which one do you prefer?

Salesforce.com, Oracle, Microsoft, SAP and many other vendors are providing cloud CRM (Customer relationship Management) services. The hype around cloud computing is ubiquitous, and presumably everyone has heard of cloud computing. The Forrester research firm predicts that the global platform, the Services (PaaS) market, will grow to nearly 12 billion dollars by 2020.

With a gold rush at the moment, it is almost impossible to list every vendor who rushes into the cloud CRM domain, so this article looks at the biggest vendors and introduces several vendors that deserve attention.

Microsoft's cloud CRM for pager

Microsoft Dynamics CRM is launching the "Cloud CRM for Pager" campaign to attract Oracle, Salesforce.com and SAP customers to discard those online CRM tools and switch to the Microsoft Dynamics CRM Online tool. Microsoft has even provided 150-dollar cash for every user with as many as 500 users, as an incentive.

Brad Wilson, general manager of Microsoft Dynamics CRM product Management Division, said the offer would last until March 31, 2012.

Like Oracle's Ellison, Microsoft is targeting the CRM market leader Salesforce.com. Microsoft has even opened a website that specifically describes who has switched to Microsoft Dynamics CRM.

At the same time, Microsoft Dynamics CRM 2011 has been released, either within the enterprise or deployed to a managed (cloud) environment. Microsoft Dynamics CRM Online This on-demand solution is guaranteed by service level agreements (SLAs) and promises uptime up to 99.9%. At present, the price is 44 dollars per user per month, Wilson said.

SAP Sales OnDemand

Does SAP favor cloud computing? It may be a bit late for the company to enter the market, but there is no other choice but to be involved, but it seems to be doing well. The company divides cloud requirements into two categories: for example, SAP sales OnDemand is a public cloud solution for end users: Sales Reps. The solution is provided as a software as a service (SaaS) and provides an integrated, on-demand tool for businesses running SAP Business suites.

Private cloud has a quick deployment solution for SAP CRM for professionals in sales, marketing, and services. Once the user has entered the cloud platform, the SAP CRM service can be used in a secure environment.

Vinay Iyer, vice president of SAP CRM marketing, said: "SAP has demonstrated in-house and decided to redesign the software delivery model for SAP CRM customers." The development of the CRM Rapid deployment software package, it can complete SAP CRM installation in 6-8 weeks, the price is very competitive. ”

He said that the company will release another on-demand service products in 2012, dedicated to customer service. The company also adds functionality to the CRM solution by adding mobile and analytics solutions based on private cloud.

Salesforce.com and Social Cloud (Social Cloud)

Salesforce.com is advocating a cloud vision called "Social enterprise" (Social enterprise). Its core idea is to strengthen cooperation with clients, colleagues and partners through social media. This requires the creation of databases that maintain and update social data in real time. To this end, Salesforce has been deploying database.com, which is hailed as a social mobile cloud database. In addition, data.com can obtain lists and services for business information service levels Bradstreet (Dun & Bradstreet), and plans to upgrade Salesforce chatter to include external communication and contacts, rather than being a social network for employees only.

"Chatter integrates collaboration services with Salesforce.com and partner applications," said Laurie McCabe, an analyst with SMB Group. It is expected that chatter will also get instant messaging, status awareness and screen sharing functions, so you can do some chatter inside, such as real-time video conferencing. ”

Radian6,salesforce, acquired through acquisitions, was able to analyze unstructured data from social media. The company is also using HTML5 to deploy Touch.salesforce.com, which can provide applications, data, and customizations within Salesforce.com for use on any mobile platform.

(Responsible editor: The good of the Legacy)