is free distribution important?

According to the relevant information, for online shopping users, and logistics-related factors, there is still no convenient checkout and product diversity to be important, but it in the transformation of the process of browsing to purchase, the role played is not negligible.

In fact, when asked users they most want the retailer to improve which part of the shopping, or some people will choose logistics distribution. The top factors are anticipation of free or discounted distribution, with 58% of respondents choosing this. Next is a convenient return and replacement, for 42%, online package tracking is 38%, there are products or brands can be purchased 38%, as well as real-time customer service has 36% of the people tick. In addition, ComScore found that the options related to returns and replacements are the most important privacy for web retailers to improve user satisfaction, and should be done here.

Distribution is also the main reason why users give up their shopping carts before they complete their purchases. 57% of respondents said they had added products to their shopping baskets instead of buying the product and wanted to know what the overall cost was, including distribution costs. Almost the same high percentage of shoppers, 55%, have abandoned the purchase after discovering the total purchase cost, including distribution costs, beyond the expected price. To allow these users to complete the purchase, the retailer needs to clearly explain the distribution policy in advance, and should give an estimate of the distribution cost as early as possible.

A clear and loose return policy can make a good impression on users who are worried about returning trouble. Almost half of online shoppers are more likely to buy goods from retailers that provide a clear return policy, and the same percentage of users will recommend the retailer to friends. Better policies have an impact on building user loyalty and help get new users through Word-of-mouth.