Is the instant Messaging cloud a big bubble or a new trend?

Today is an era of social ubiquity, many young people who do not look at the micro-trust circle, do not brush Weibo, will feel uncomfortable, young people to social and strong stickiness and high dependence, and even has formed a social phenomenon, and a variety of apps are trying to increase social attributes. Micro-reliance on the rise of the main IM function, but also the app developers are eager to join the new features. October 27, the ring letter instant Messaging cloud in Beijing, announced the launch of a professional instant messaging cloud services for other app developers, and announced that as of mid-October, the Ring letter SDK coverage of users reached 82 million, the number of registered apps up to 8,402. Online just four months, the Ring letter SDK coverage of users as high as 82 million, the ring letter instant Messaging cloud is a bubble or a new trend? The following will be interpreted and analyzed in terms of market demand, and the way of realizable. Social hot, business bullish is the fan economy many people have this feeling, although the Internet has greatly reduced the communication costs of people, but between people in the heart and emotional distance seems to be far away. Especially in a first-line city such as the north, a huge life pressure and high tempo of work, so that friends gather opportunities appear more scarce, instant messaging app has become a young generation of important tools to maintain emotional. It is precisely because more and more young people rely on IM, so in the conduct of online trading or after-sales service, the need for a long wait for the message board or forum post the way has been difficult to accept, they are eager to real-time communication with the merchant. More and more businesses are eager to achieve the fan economy through social apps. The rapid rise of the micro-quotient in the short term, we can see that the role of the fan economy is more and more important, enterprise and user interaction between users become more and more important, and voice interaction is currently one of the most natural human-computer interaction, if the voice to ask merchants can not be free shipping, can have gifts, the most recent repair point in where, Who would like to play the word? So the app for the fan economy is inseparable from instant messaging, real-time voice, even real-time video, and so on. However, instant communication technology has a certain technical threshold, for the general large enterprises, but also to dig a few core technical personnel, spend a few months, but may not be able to ensure that the user after all can still be stable and easy to use. But most small and medium app developers need just an Instant Messaging module to make their main features and businesses more convenient to interact with. The huge and realistic market demand is the source and foundation of the existence and rapid growth of the third party instant Messaging cloud service. For most small and medium-sized app developers, especially entrepreneurs, they have no technology, there is no financial resources, casually like the horse richest extravagantly to make a contact, so the ring letter instant Messaging cloud services, Ali Rivers cloud services such a third-party professional platform, is likely to become the collaborative innovation model that most app developers will use in the future. The third cloud service is the trend of the automobile industry in the course of development, but alsoExperienced by their own all arranged all parts production, to the professional supplier procurement changes. At present, the vast majority of industrial enterprises have abandoned their own arrangement of all parts of the practice, large to Boeing jumbo aircraft, small to a toy dog, are selected to professional vertical suppliers to purchase the corresponding raw materials and components. It is true that people who go to raise cows for a glass of milk do exist, but that is clearly a special case, which is neither economical nor realistic. With the deepening of global economic integration, the division of labour has become more sophisticated, allowing most businesses to focus on what they do best, and this has led to a significant increase in efficiency and effectiveness. The same is true in the Internet, China's internet industry more and more emphasis on ecological construction, some basic, common functions, by professional third-party service providers to provide a unified and economic solutions have become a practice. Especially in the cloud era, a variety of cloud services, cloud Platform for small and medium-sized developers to provide a flexible and cost-effective choice, as an app developer, you absolutely do not have to learn the security of Linux server settings, and do not need to consider hundreds of thousands of concurrent requests need to be how much bandwidth to support, Because these have a more professional third-party solution, developers this is the trend. With the increasing popularity of cloud storage, cloud testing, cloud push service, small and medium app developers only need to be in their best areas of development can be, need IM, just reference the ring letter im a few lines of code, need to save the cloud storage photos, only need to find a good reputation of the current cloud storage provider can. The internet is also about egalitarianism? Four-month SDK coverage to 82 million, so that some media to the ring letter business model has a different understanding, I saw a media report, with the total number of users in the ring letter 82 million divided by the number of cooperative app 8402, the number of apps with the ring letter less than 10,000 users, Then it concludes that the business model of the ring letter can not be realizable. This is a plausible, but very unprofessional way of calculating, because the internet industry has never been egalitarian. In the mainstream app distribution site, it can be seen that some popular apps tend to occupy more than 90% of the download, and most of the apps in the software store is actually less than 100,000 load, or even no one. The business model of the ring letter is to charge a service fee to a large user partner, and a completely free way for small and medium developer partners below 3 million of app registered users, which is in fact a pattern that conforms to the status quo of Internet development in China. On the one hand, the big customers are willing to pay for better quality service, the third party platform can also develop healthily, on the other hand, for entrepreneurs free of charge, to foster entrepreneurial small and medium-sized companies, grow together, has a positive significance. And some media use the average method to estimate the profit of the ring letter, this is obviously not understand the Internet industry law performance. And this year, with the official business of China's 4G business, apps that used to be text and graphics are highly likely to become overly vocal and video-driven, so most apps are for professional voice and videoFunctional requirements are increasing, such as the ring letter Third-party service providers also have a new business imagine space. Now the vast majority of the Internet traffic and active users are clearly concentrated in a few boutique app, the ring letter of the transformation model is not a problem, the individual media coverage is clearly deliberately underestimated or due to lack of professional knowledge and underestimated the value of Third-party professional cloud services. Now for small and medium-sized app start-ups, is a best era, but also a worst era. The mobile internet has the potential to subvert most of the previous industry, thus bringing new business opportunities, but bat represents the Giants have built their own huge internet ecosystem, small and medium-sized developers are mostly in the vertical area of the gap between the search for "small but beautiful" entrepreneurial opportunities. Small and medium-sized app developers want to compete against strong opponents, then should shrink the scope of research and development, streamlining functions, only to do their best, but also the most valuable part, while some other general and auxiliary functions should be given to the Third-party professional platform and service providers to do, industry synergy is bound to be the future trend. In the vigorous gold rush in the western United States, in addition to the very individual luck gold miners, in fact, the real money is those who sell gold or even ice water to sell the third party service business, in the mobile internet era, ring letter will become the next by "sell ice water" and the success of Third-party services provider? We might as well wait and see.