Ishin in Mobile Im battlefield, how to break through?

WHATSAPP the price of 19 billion of dollars is unknown to many people, even the BlackBerry CEO Chen to say, if someone on the BlackBerry Mobile Message application BBM quote 19 billion dollars, he is willing to sell the business.

In fact, WhatApp this is more than just a BlackBerry envy envy, at home and abroad to do mobile IM tools in the see WhatApp sell 19 billion dollars this message is estimated secretly in the calculation.

Users 400 million of the WhatApp, sell 19 billion dollar price, each user less than 50 dollars, those users tens of millions of mobile IM tool applications, may be looking forward to a night of rich dreams

Of course, the dream is a dream, reality is the reality, to see if you can get a thorough understanding.

Now the mobile IM battlefield has formed a micro-trust a large pattern, but does not mean that there is no room for development, in the follow-up market there is still room to operate.

Domestic mobile IM social battlefield still depends on the domestic manufacturers. Ishin, Mo Mo, even Ali own contacts actually have their own different play.

Mo 100 million users have basically ensured that it ashore, and the traffic, Ma Yun's ambition is not small, but not here, for Ali's electric business service is the ultimate goal.

So easy to believe? Ding lei in last year when the release of easy letter, the certainty to open up a new play. But at least so far, easy to believe in addition to the depth of the binding of telecommunications resources, as well as the partial introduction of some small innovation, the letter is not much bright spot.

In the easy letter into the market after a period of time, Ding Lei moved to move im too much, "micro-letter 5 points, MO 4 points, easy letter 0 points, between negative points."

Ding lei may also know that the scenery ahead seems very beautiful, but also may be a mirage, "the next easy letter to do 6 points", fancies what, ding lei are used, is really familiar with the Three Kingdoms, Idol Cao.

4 months 50 million users look good.

According to Ishin's official figures, since the official release last August, the end of last December, the number of users more than 51.9 million.

Sometimes you need a reference to determine your position, but the conclusion is often related to your position, it turns out that those who believe that the easy letter is useless or the brilliant shiny argument is extremely impersonal, the most objective way should be to open the database, look at the micro-letter, and then look at the mo.

Micro-letter to reach 50 million of users to take 1 years, the MO is less than 2 years.

Ishin 4 months to reach this figure, not bad, but as I said above, if you feel that the letter is not objective, micro-letter mobile internet age compared to now can be said to be BC and after the cent, that time the Nokia or Overlord Xiang Yu, Shuoyibuer, now has become a little overlord learning machine, Let people play.

Can only say that the current number of easy to accept, but to face the next competition, easy letter must continue to move forward.

Because before the release of the letter, the domestic IM battlefield has been a wave of sand, rice chat, TalkBox, flying letters and so on in a good level with the Yellow River of water forever.

And it is the release of Ishin, opened the second round of competition, Ishin in this round of competition in the open a good head, but this is another endurance race, like rice chat what can never learn.

Therefore, this year will become a watershed of easy to believe, is to decide whether the front is a mirage or a real year.

How many users are active in Telecom resources?

According to my news, China Telecom and NetEase will continue to push the letter in 2014 all the year round, including the strong promotion of all the telecom Business Hall.

This approach last year when the letter was done, telecommunications to give a lot of resources, such as just on the line when the main free text messages, free phone messages, high-definition quality, support for large groups and other functions, are reflected in the letter to try to form a differentiated, and make full use of telecommunications advantages.

Then added free overseas roaming phone, free call, friends map and other functions.

Telecom's stimulus is easy to obtain 50 million users in a short period of time to get the biggest driver, but gradually to a smooth, follow-up want to go straight up has been very difficult, and easy to believe that active users in this fast-running scale of the state in the end how much, who do not know.

So perhaps only telecom for easy letter support can only bring users, and retain users need to cut netease.

As an internet company, NetEase is the time to come up with its own strong operational capabilities, NetEase in the last year to introduce financial products, easy to believe that the user instantly increased by 200,000, and this 200,000 or active users, after all, you need to check your financial products every day.

But this action, NetEase did too little last year, this year is the time to come up with a similar action.

NetEase should come up with operational capabilities

In NetEase's best quality resources, the game is definitely a link. Last year NetEase has launched the "Stone Legend" activation code in the easy letter.

The effect is good. In the current mobile internet industry, the first to achieve profitability, and the user active degree is quite high is the hand play home.

With the advantage of NetEase in the game, easy letter should be able to drive the number of active users.

Besides, you see, even the headmaster, who claims never to touch the game, begins to move the cheese of the game and hopes to use the game to drive the user.

In this area has the natural advantage of NetEase should speed up their pace, Ding Lei himself has clearly said, do easy letter is an important reason for the hand swim channel.

Such being the case, the MO is already doing, the intercourse also is doing, the micro-letter is appearing the monthly revenue too billion's hand swims, then netease this year the big strength to do.

Last year, experienced the outbreak of the first year of hand tour, the growth of the market is still scary, the game will become a good letter of entry point.

In addition to the game, the mailbox business. NetEase launched a built-in mailbox last year, the side of the mail chat. This year perhaps the business will also start.

In general, the various policies of telecommunications can only bring users, retain users need to see NetEase's ability.

The orientation of Ishin must be the difference of alienation

and to get better development, the letter must be in the differentiation of the full effort.

"It's certainly not a micro-trust that beats the micro-letters, it's definitely a little more fun, because it takes away all your time, so it beats you," Ma said. ”

In fact, this is the same as fighting, every time you carry a piece of brick, opponents of course know wear a helmet, if you suddenly pick up the chainsaw, replaced by anyone to be frightened.

PC-side QQ strong enough, but still born such as yy such a successful product.

Ishin not have no opportunity, but to do a good job of differentiation. Ding lei gives the answer is to be interested in socializing.

Ishin just launched the Hundred People's group is a signal. Micro-letter in the launch of the public platform before, is a single single on the IM attribute, the group set restrictions, now is not also following the introduction of easy letter hundred people. Why is that?

Since social interaction is always pluralistic, this micro-letter remains a backdoor for rivals-all that is simply focused on the social networking of acquaintances.

So micro-letter 5.1 of the 100 people open, micro-community began to beta, micro-letter to start encircle.

And it should be noted that the micro community is headed by Dai, Dai is an investor in Burson, but he has another founder of identity-discuz!.

Discuz! is the world's largest user, the widest coverage of the Community forum (BBS) products, the most prosperous forum in China, almost all are using discuz!.

This makes it clear that the interest of social Tencent must be intercepted.

According to the latest release of the domestic mobile IM interview data show, easy to believe in December 2013 users visit the first three, reached 15.191 million hours, the growth rate of 265%.

This tells us that the micro-letter is not omnipotent, as the post-entry of the letter should have their own positioning, telecommunications need such a mobile product, NetEase also needs such a product in the mobile era of a foothold with, the two giants of cooperation should not be the same as now.

2014 Easy letter, can completely break the bureau, break through heavy blockade, this I said not calculate, outsiders see easy letter after all is the smoke and mirrors, Ding lei himself clearest, since shout out 6 points of goal, it should move.