It's a kind of tacit agreement not to fight price war

Source: Internet
Author: User
Keywords Electrical business

   

Although many electric business platforms are now detailing themselves will be in the 628 Jing Dong Shop to celebrate a good competition, not when the shelling of the other side of the competition is not really, what "do not blow", what "do not quarrel" and other words are often seen in the major network platform, it is not lively, but almost see the last year at a time of hundreds of millions of yuan to the generous feedback, This is no doubt that the electricity business competition appears to be a little sincerity, from the overall and last year seems too quiet.

But is that really the case? In fact, there is a very large undercurrent of silence in the surging, a lot of electric business platform launched its own service strategy, such as fast delivery services, so that the competition began to gradually turn to the service model, and this is a test of the overall quality of the electric business platform itself. If the customer lost in the service, it is not the loss of traffic so simple, more important is the loss of loyalty traffic.

It's a kind of tacit agreement not to fight price war

In fact, this year's electric power business is not hot behind the main reason is because the electricity business platform has found that the price war was too violent last year, in this violent behind is nothing more than money to earn a yell, to enhance the visibility and stickiness of online shop is completely no help, coupled with this year's electricity business industry tightening monetary, carding industry development bottlenecks under this trend, Not even under the influence of electricity levying, does not care about the cost of the price war is obviously impossible to erupt again.

So the platform of the electric business industry is consistent to maintain the same sound, that is to fight each other, to enhance the popularity of the electrical industry, as to can not enhance the user's stickiness and loyalty, then the practice lies in the individual, in such a competition, many electric business platform will feel more fair and safe, but for consumers, But do not see the smoke of the electric business platform, it seems that the total feeling is missing something, at least will feel not able to win more low-priced goods.

The cat responded to the Beijing-East provocation with silence

Jingdong Although this year's price war is not very fierce, but also made some small promotional means, for example, full 300 to send 100, but compared to other electric platform price concessions are relatively considerable, in addition to the Beijing-East also launched a war of words against the cat, last year's two election incident became a powerful weapon of the East Beijing harassment Day Cat, Businessmen are in any case profit-driven, when the Beijing-East initiates the shop celebrates, for businesses that naturally hope to be able to make more money through this activity, but the day the cat launched Singles Day promotion war, but shielding those who participate in Jingdong merchants, indeed let a lot of businessmen feel angry, which naturally became the main factor of the Beijing-East harassment Day cat.

But the cat does not seem to have any response to the Beijing-East harassment report, which seems to be the same as last year, Jing Dong Shop, Taobao is just like whip engaged in a little promotional activities, and not to the formation of the Beijing-East encirclement and suppression, more is a number of second-line electric business platform and Beijing East in the battle, perhaps the cat's posture is to allow the vast number of users sober awareness, The day cat and Jingdong and other second-line electric business platform is not the same starting line, you can compete, but the cat is sitting on the Mountain View fire.

If the cat and the direct competition between Beijing and east, for Jingdong is obviously very hopeful, when the cat put Jingdong as an opponent, it means that Jingdong station in the cat's similar height, is a short time to hit the cat, but also enough to arouse the attention of the user, which for the east of Beijing, is clearly a victory, This is why the current Jingdong is always the sky cat as an enemy of the important factors. This article by www.qcrencai.com China Auto Talent Net original start A5, reprint please specify!

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