"It's hard to make money," analysts at Caesar's 65.05 million-bought flagship store

The one-month-old Caesar shares (002425, closing 24.03 yuan) yesterday (July 13) announced that the total price of 65.0499 million yuan on the Pearl River New town located in Guangzhou Tianhe District 111-113 square meters of the property reached the purchase intention. According to the prospectus has disclosed the fund-raising plan, initially Guangzhou to purchase the flagship experience shop to invest only 15.4 million yuan. The company explained that the capital shortfall of 49.6499 million yuan is mainly due to different shop location, purchase point of difference and the market price changes and other factors.　　At the same time, the proposed purchase of the source of the shop is divided into two parts, one is from the IPO to pay 15.4 million yuan, the gap part from the super raise funds from the special account. "Daily economic news" reporter learned that Guangzhou Tianhe District Zhujiang New Town Peak project is located in the Pearl River New Town Core section, if the three shop area of 288.47 square meters, the company in the flagship store each square cost as much as 225,000 yuan. Is it reasonable to have such a high price?　　The daily economic news reporter yesterday to buy property identity call Peak, its sales department, a woman said, the current property has been sold out, of which residential unit price of 30,000 yuan per square meter, and shop price is more than 200,000 yuan per square meter.　　Reporters yesterday also tried to contact the listed companies, but Caesar's shares of the Secretary for the telephone has been no answer. Before another clothing chain company in the U.S. state apparel listing, has raised 1.383 billion yuan to build 68 stores flagship stores and image stores. It is worth mentioning that it is precisely because of the rapid expansion of the company after the market, the new brand in the MC of the excessive investment and marketing discounts and other factors, leading to the recent slowdown in U.S. performance growth or even a sharp decline. 2009-year, the U.S. state apparel net profit growth of only 2.8%.　　In the first quarter of this year, its net profit fell 90% to 15.3458 million yuan. A brokerage industry researcher told reporters that although the flagship store as an image project can attract to join, but Caesar shares spend more than 60 million yuan to buy a flagship store is a bit exaggerated. Under normal circumstances, such as the United States and other apparel chain companies in the flagship store in the maximum cost of tens of thousands of yuan per square meter. And the flagship store gross margin is generally low, it is difficult to make money on it. Since Caesar's shares have only just come on the market, it is hard to tell whether it will follow the footsteps of the US state.