It's not going to be hot. HTC doomed to disappointment

? Life too? In many cases, the development of a business will show a greater volatility, or rebound from the trough to the peak, or from heaven straight to hell. More is the time, is a kind of destiny, doomed the enterprise's ending. Apple shows us the most beautiful ending in the fairy tale, Samsung also expounds the legend of the Sparrow to Phoenix, and HTC, but with its own trajectory to tell what is not to die the true meaning.

After a glorious past, HTC has struggled to break free in recent years. Even if you make a desperate attempt to save, you are just getting deeper. In recent days, HTC has again adjusted its direction to take photos as its own weapon of counterattack. But in the fast-moving mobile internet era, too much tilt to the camera sector will only push HTC into a darker abyss.

Focus on taking photos HTC on par with mainland manufacturers

HTC recently held a product launch is twists, many rumors of the products have been aborted, including smart watches, such as the industry's high expectations of products have been confirmed just live in yy. No one expected that the big changes that HTC had claimed were related to photography. On the theme of the "Double Exposure" conference, HTC released Eye experience Photography technology, a small upgrade of HTC One M8 Eye, the first to carry a 13 million megapixel camera HTC Desire Eye and Sports camera HTC Re. All products can not escape the "photo" word, but also with countless ties.

Photo technology and the release of a variety of photo-smart devices, signaling HTC will be a transformation, beginning to take photos as a new bright spot, and spare no effort to promote. Such a move does not seem to be a simple water test action, more like a bite helpless. But this is not science, and you know that even Apple and Samsung will not simply take photos as their most potent weapon. They are more than the pursuit of product balance, comprehensive, and will not only highlight a certain point, but will not be a bright spot as the most powerful weapon to seize the market.

Those who take photos as the biggest bright spot, basically are domestic handset manufacturer. such as Oppo, the United States and other--oppo propaganda language is "to the United States a beat!" And always take the international giant line of HTC, unexpectedly put low value, and constantly launch the midrange smartphone products, and even take photos as the biggest bright spot, also let people baffled. Looking for a gorgeous turn of opportunity? But abandoning competition with Samsung and Apple in the high-end market will obviously hurt HTC's brand value. Want to compete on the midrange with the rising handset makers in mainland China? But the cruelty must have been a time when HTC was too accustomed to endure. After all, fighting in other people's territory will definitely be discredit. is HTC ready to tough?

It's not going to be hot. HTC doomed to disappointment

So, for HTC struggling in the mire, taking pictures can not be a lifeline, at best let it struggle a few more. In the long run, taking photos as a lethal weapon, although it will attract some users, but only for the minority groups-like mobile photography enthusiasts and the "female Monster." Although it seems to sell prominently, it is in fact a narrow range of shackles. In this way, HTC will only reduce its original rich product line, all dubbed "photo Artifact" name, to carry out the competition.

Perhaps HTC's approach is sensible in terms of short-term gains. Not only allows users to recognize their new image, but also by virtue of the user's blindly follow the mentality, small earn a sum. But from the future overall strategic planning, HTC is pushed too tight, has been disorderly, began to blindly up. HTC has been completely disrupted by rivals ' pace. Force all elements with a hint of possibility into their DNA.

Since then, the original by virtue of excellent shape design, all-metal fuselage, such as the distinctive features of HTC will never return, in exchange for a mediocre, no characteristics, chasing the flow of mobile phone manufacturers. In the past, although the performance of HTC has been declining, but always on the entire field of mobile intelligent terminal has a special significance, but also to the performance of Maverick to see different from Apple, Samsung's development direction. But HTC's decline has been almost doomed after taking pictures instead of other factors, dominating HTC's soul and manipulating HTC's behavior. The disappointment of HTC executives, who believe they will face earnings in the near future, is "grim". HTC's gains and losses may not be turned around for years, making people Jietan why HTC, Nokia, has suddenly lost its soul and buried itself in mortal beings.

Refusing to buy? HTC may be just selling a good price.

HTC's slump in recent years has allowed it to dominate the takeover rumours. The latest takeover rumours are linked to Tcl. On the eve of HTC product launch, TCL chairman Li in Weibo and said that "the same Chinese mobile phone manufacturers, the hope that HTC can occupy its position in the mobile terminal market, Chinese companies across the Taiwan Strait to join hands with Apple and South Korea competition." "The comments were seen as a harbinger of TCL's takeover of HTC.

But HTC quickly rejected the news that it was being bought, saying that "it can provide maximum value to shareholders" on its own. HTC insists that because companies have no debt, cash reserves of $1.7 billion trillion and the ability to self-financing, 2015 years or more will not need to rely on capital market support. How much money did HTC make at the peak? It also makes people want to lose 1.7 billion of billions of dollars in cash reserves for several years in a row.

While HTC insists it will not be bought, it may be a mere dodge. After all, it also dreamed of a salted fish to roll over, but also hope that a variety of "life-saving straw." It looks more like a hard prop, and if it goes down again, it is not impossible to be bought by Microsoft like Nokia. The photography technology and the release of the product, the acquisition of rumors to break or expand-either to continue to develop, or to sell a better price. I even want to complain about HTC employees-even if HTC claims to have a good cash reserve, it's already in a precarious market, selling itself at the moment, at least to give employees more development and a more promising future.

I can't see the future. HTC Wash Up

Above all, HTC, mired in darkness, has struggled for so long that it has not seen the light. The dark-shrouded HTC, in the short term, seemed hopeless. HTC has not given a strong response, particularly in the presence of mobile phone makers in mainland China, Samsung, Apple, the high-end market in charge, and the variety of novelty products launched by many entrepreneurial teams today. Even seemingly full of creative press conferences, there is no tough revolutionary new innovation.

But from HTC's action, I did not see a dazzling future, but see is a lost soul, the loss of their own characteristics of the Giants. Now sincerely hope that HTC to Bluefly (lanxiang) learning, at least can be well-known by the public, and called the characteristics. If HTC in the market is still slow to find their own positioning, it is estimated that only wash and sleep, wake up to find a good buyer, to find their future ...