James: The next mobile internet can innovate 6 aspects

James, vice president of Qualcomm and China general manager of Qualcomm Investment, put forward the theory of mobile phone center and the standard of mobile phone in mobile internet industry Forum. He pointed out that the next wave of mobile internet can subvert 6 industries: mobile Advertising, payment and finance, mobile health, transport industry, smart home and education industry. The Mobile Internet forum is held at Beijing Marriott Hotel August 29, hosted by Qualcomm, the United States, the start-up state contractor. James also pointed out that in order to achieve success in this industry must pay attention to several points: the first is the standard, the second, to find a new use of the scene, the third, adhere to the cell phone as the center, the first four more interactive, cloud. (pictured as Qualcomm's vice president and Qualcomm Investment Department general manager of China James Venture State/MAP) The following is a transcript of James's speech: James: Good afternoon, ladies and gentlemen. Thank you all! The big background of the event is that the first set of startups and investments in mobile Internet has a phased outcome, Next, we will explore in which direction, to start a business, to invest, on this occasion we all share. First, let's take a look at the move. We've talked about this a couple of times, and we think that mobile is the biggest technology platform in human life, because it's a lot bigger than the so-called technology platforms and information platforms that we've been through, such as radio, television, and PC, which has reached 6.6 billion in total mobile access. , moving at the same time is a personal information platform that is most closely related to each of us and accompanies us for the longest time. We can see that the current use of the smartphone, in the operation of our lives, learning, work, various images of the application, and more applications and services are constantly being innovation and discovery. Where are the next innovations in mobile Internet? To make the next call, let's review the last call. On a dial I think, mainly in these three aspects, the first is the Internet in the mobile area of the extension, today we are on the smartphone, if we are still looking at Youku, Taobao, on the east of Beijing, is actually PC Internet extended to the mobile end. The second aspect is the application of personal tools, such as we look at the weather, we take photos of the United States Mito, as well as the flight butler and so on, of course, there are personal entertainment, that is, we currently discuss a lot of hand tour. Based on the intelligent terminal It is a communication tool, at the same time it is the information terminal, many of our previous means of communication to carry out a variety of multimedia, so we see today's micro-blog, micro-letter and so on are based on such communication and social, such a demand to provide services to everyone. Next we think moving it as a force, it can change or we say to subvert many of our existing industries, here are just a few examples. For example, advertising in this industry, there are many companies in this business start-up, we as investors also do this investment. Payment and finance, Internet finance is also relatively hot, but as a means of payment, this should be said to have developed gradually mature, a few years of development trajectory. Last year and years agoSome small companies in the area of mobile health business, health I think is a special concern for each of us, in terms of GDP, is also a very large industry, in this regard we think there must be entrepreneurial investment opportunities, of course, the transport industry is also a closely related to our life industry, So this is what we think mobile can change the industry, we feel the earlier start of an industry. Smartphones go to change industries from near to far. The so-called near, first of all it is a consumer of electronic products, is also a digital product, now it has done a lot of changes in the work, we used to be very familiar with the digital class has become a terminal, such as our headphones, small speakers, this category of products since the iphone, the ipad after the coming out, In this regard, if you pay attention to the new hundreds of brands, and this category must be our favorite now some products. The Second product because I use it myself, so I've always wanted to mention, it is only a pity that this product appeared earlier in China, I used the hard disk, or the mobile hard drive, the original move is nothing more than that, the original PC installed hard disk, now is independent out, can be carried on the body, it will be launched through their own WiFi signal, Can make you see the music stored on the hard disk, and so on, and a few people can read the contents of the hard disk, such as products I think is very good, I am its users. What is a computer? Before we thought that the computer is bulky, the mobile phone is small, today the computer is the handset peripheral, is the handset accessories, should say such saying is not exaggerated. For example, we invest in a company, called (English), it does is, put our Android applications, run on PCs, run on electronic products, and now the company is very hot, which means that I use the PC as my phone accessories. Printer I do not say, but I can say that the camera is a mobile phone accessories, last year sold the most fire camera is a self-portrait artifact, why is it so fire? It's definitely with our camera360. Some applications are driven by them, not so many self-portraits, The so-called self-portrait artifact is the camera is able to adjust the angle, before we whether with the intelligent terminal or with the traditional shoot, pat their own time, the general neck are relatively stem, that the artificial artifact suddenly fire. So the first direction of its transformation is that the computer digital slowly becomes the peripheral of the handset, the second is to extend a step, and to change our home appliances industry, of course, every kind of home appliances, is a big industry, such as television, we talk about more intelligent TV today, but in addition to television, there must be other large, Refrigerators, washing machines and so on, so there will be some explorations in this aspect of our subsequent sharing. In this industry to be successful to pay attention to this a few points: the first is the standard, our colleagues will give you a so-called IoT OS, why is the OS so important now? There's no Android OS, I thinkDays in China smartphones and applications are unlikely to be developed, and we and Microsoft people often jokingly discuss, if you charge, all of a sudden the industry chain and user groups set up a huge threshold, you say no charge, I free, free also have free things, but let you sign the business contract will be 35 months, approval six months, Can you handle that? Under the Android system, it is well suited to China's national conditions and opportunities to flourish. So the standard, the first to be unified, the second to open source, so I think this is one of the elements of success. Second, to find a new use of the scene, just to say that the Internet to send some content, or not enough. Third, we still stick to the mobile phone as the center. What is mobile-centric? We've got a picture, so let's see, it's a imagine, when you get home, this is your home, there is a color TV, there are some other electrical products, if you take your smartphone, you can control the TV on your screen, you can control your air-conditioning, You can also play multimedia and so on, so we are talking about the mobile phone as an interface to control our family. Another multi-screen interaction, cloud is also a very important success factor. Here to give you a schematic, here is a TV, we have pad in hand, these content can be unimpeded sharing, this sharing can be a key to share? This is what we do, and I think that's what consumers love. Speaking a little farther, but what has happened in our market, we also please to the easy to use the car mister, later he will also speak, in the traffic in this large industry there are still many opportunities, navigation development is more mature, last year the heat of the word is a taxi service and application. What else is there to innovate? In particular, small companies can do, not to say that the government to dominate, we in the United States to see, there is a small company to do, the company name is called (English), that is, let you through the toll station, with mobile phone to pay, although today we have etc, but this is still very inconvenient, such as your card can not recharge, he's your cell phone. There is a GPS, waiting for you to the toll station, in fact, the toll station should know that you have been to this neighborhood, the mobile phone can be like etc cards can be completed to pay the action, of course, the phone itself is often networked, to recharge is very convenient. We have a picture in it, a company we invest in, to do the parking service. I think this area may be a lot of investors in this room and entrepreneurs are concerned about the United States in San Francisco have such a company, the name is called (English), you can check, they made a special can be buried in the parking space of small Things, This little thing is a transmission function, this buried, so that a parking space on the parking information is clear, of course, he can also connect with mobile phones and so on, this has done some innovation, and did some fundamental, for parking the industry some reform. Actually parking this is not only in the United States, but also in China, especially inThe busy area has caused a great impact on our traffic jam, there are statistics, 30% of the city inside the lively place, turning around, is because can not find a parking space, if able to let everyone know where there are parking spaces, go on to stop immediately after the success, and do not need to turn, this is very helpful for us to improve traffic. Finally, we still have to put a Google-like automatic driving, so that the future can achieve a scenario. Let's see if the move can change another important industry, perhaps more important for us Chinese, than the western definition of the industry is more important, that is, education. In fact, in education, we see in the United States, there are a lot of companies are starting a business, relatively speaking in this regard we also saw some Chinese companies, but I think in terms of innovation and entrepreneurship in all aspects of the depth is still far from enough. As far as education is concerned, we can see that many companies are doing online courses, ranging from free to 30 dollars to 300 dollars, according to the value and ease of the class. The second aspect is the management of the curriculum, the course management may be more important for primary school or kindergarten, we are now going to announce the top 10 of the mobile Internet competition, there is one, I am not sure, he does a kindergarten curriculum management, through the tablet, through pad, how to put the children in the classroom, Can let them move, let them interact with the courseware, in the United States also has such a company, called (English), is through the game of the way, let everyone in the classroom to allow their participation. And we have often heard that people in China is to be able to become the education of Taobao, the idea is clear, I want to teachers and students and different courseware, all in a platform to organize together, but we have not seen so far to do more scale of the company, on the contrary Taobao themselves instead moved up. So in the field of education is still huge, we also invite the founder of the Philharmonic and CEO, and so on will share their entrepreneurial experience, it should be said that there are ups and downs, the first three years, four years to pay tuition, now has a better development. The following to transfer to the health of this industry, just talked about the health of this industry is very huge industry, and like spring rain, international companies in this area is doing a good job, Qualcomm for the health of the field of particular concern, we also set up a special fund, called Qualcomm Life Fund, also set up a subsidiary, called Qualcomm Life, We have also invested 9 companies in this field, and here we can cite two examples, 2 of which are entrepreneurial in more traditional and more stringent policy areas. One, called (English), is actually to help those pharmaceutical companies in clinical trials, how to manage the patient's work, because some of the patients are lying in the hospital bed, but some patients, in fact, in the home, the family How do you take medicine, and then eat what medicine? This process is fed back into the system by the phone, It's developing very well now. The second company is called (English), is the nurse orThe maid is sent to the old man's home, the management of their health care applications and services, you may be a start-up company, you recruit a lot of health care nurses, sent to the old people's home, let them measure blood pressure, look at, and then management, but also developed very well. Of course we can talk about another company in this area, of course, the threshold of entrepreneurship is relatively high, (English), it should be said that entrepreneurship for several years, the establishment of a fund library, so that each of us can spend 99 of dollars, their own genes are more clear, the purpose is for what? is to know which ancestors they are, Second, we may be genetically responsible for the disease. In the transformation of the industry, we feel that there are some characteristics need to cause concern to entrepreneurs, I have listed a few, the first is the policy, any mature industry has rules, have policies, last year we in the taxi this industry has fully experienced a. The second industry chain is relatively long, unlike our traditional our typical mobile internet company, very typical, with the application, a line, the next day found that a good tens of thousands of of users are beginning to download the use of, but the traditional industry, the industry chain is relatively long, to cooperate with many Parties, to cooperate, there are a variety of options, The first is to cooperate with the industry, the company gradually penetrate the way of cooperation, the second regardless of their subversion, this I think or to see the specific situation, not to say that subversion will certainly succeed, or that cooperation is the best way. In addition, user development is relatively slow, there will be no explosive development, when we first entered the time there are some drops, we are very accustomed to mobile app, download millions of, two or three years later is the development speed of billion, but in our industry-oriented user, with such expectations to develop is not realistic, But the advantage is that the usual charging mode is very clear, starting with the first user, is a charging mode. I'll mention the dress, our earliest mobile terminal, it looks like this category, and wear is as a kind of attention, but also some good results. Health bracelets are clearly one of the best small classes currently in development, when I finish, Kui will share his guide to the mobile Internet, the Sequoia and the two of the three leading brands we've put on health bracelets, except that the one in the middle is Nike, and we voted for the left home Fitbit, Sequoia they cast a jawbone. We looked at Fitbit's financial data, innovation in the hardware we have a further understanding of hardware companies, they are very low price/earnings, there are many good Taiwanese-born electronics consumer products, we found that today, to do this type of terminal category they have a new environment, there are new practices, The revenue is very very good, the development speed is also very fast, previously we thought only the internet can grow by 200 per cent speed, the hardware may only 20%, but now looks, I do not know jawbone their speed, but when we look at Fitbit, they grow very fast. I think millet should still be counted to this type. I think it is not a good summary, I think today we are going to do hardware, one is to fashion, to play the brand, this is our Chinese enterprises are weaker, we are willing to do low-cost, but I think low cost is not the most important factor. Finally, let us see how much electronic can be extended? The so-called electronic package, the surface of this package can be linked to our mobile phone, color can change. Finally repeat my point of view, the first, mobile phone center theory, all things will revolve around the mobile phone, must have this idea, I think entrepreneurship will find an accurate direction. The second, the mobile standard theory, why do you say so? Now that we're looking at all the other consumer electronics, we can't help but compare it to our phones, and if a thing looks good, uses it, and has a big gap with the phone, we'll resent it. So the fashion appearance is how to come, I get the millet box, I look, I said this is a game, people also sent me other boxes, other boxes long or the appearance of the PC era, square, Millet came to a small plug-in such things, small remote control, stylish appearance will be invisible and the appearance of the mobile phone than , the second to real-time connection, save electricity, always boot, there is a scale effect, this point in China has a very good advantage, just said a lot of is made in China, but China in the use of such a good industrial chain, as if not fully to the size, cost and so on the advantages of the industrial chain to play out. Thank you. (According to the site text collation, without my review)