Jia Zhang Ke: I do not manage public opinion Qiuluwei: Don't believe rumors

"No points" launch "launch", Qiuluwei, Liu and Jia Zhang expressed their views on Chinese media and public opinion. Newspaper reporter Shijian from Beijing yesterday in Beijing Book Fair on the "No points" launch, sitting on the table is the author of Phoenix satellite TV reporter Qiuluwei and director Jia, scholar Liu.　　The result of the whole process, Qiuluwei still just questioner, but Jia Zhang Ke and Liu Wit, rob the protagonist of the limelight. Jia Zhang Ke: I will not make public opinion I want to shoot a business film, this April to make a martial arts film, investment is very big, I have a kind of anxiety. It's not that I'm not good at it, and I'm not afraid it won't sell well. I found that now in the marketing of the film, the control of Word-of-mouth is the most important promotion of a move, through micro-blog, blogs, please a bunch of friends, we did not see the film when the word of mouth pushed up. I have an anxiety, do I have to do this? Before the people go to the cinema, I have to find a gang to manage the public opinion, so I and their practice is different?　　Conversely, if I do not do so, the film will be submerged in other movies. I'm ready.　　I'll talk around and try to sell it, but I'm not going to get public opinion. Liu: Many people are deliberately ignorant of the formation of a mindset, the selective absorption of certain information. In political science there is a word "rational ignorance", seemingly ignorant, but this ignorance is the result of avoiding the advantages and disadvantages, deliberately shielding certain information. Because you know more, it means taking on more responsibility. For many people, do not want to understand this information is unwilling to undertake these responsibilities, if you understand the migrant children to attend school, if you understand the workers working conditions at the Foxconn factory, you understand the disappearance of the black kiln workers, you know will cry for them, so many people are deliberately ignorant.　　This is not just because of your ideological bias, but also subconsciously a conscious mind. To cultivate the so-called ability to think independently, you should always remind yourself that the reality you see is not all reality.　　You need to understand this reality and keep reminding yourself not to sleep. Qiuluwei: Why believe in rumors we have always said that this is an era of information flooding, there are so many rumors and false news on the Internet. But if we look at a place in Hong Kong or a foreign country, the false news will not be a news event like the mainland. For example, the "Jin Yong Incident", many Hong Kong friends will find it inconceivable, how will become a news event in the mainland, so many people will believe. Including a previous microblog, many media people said, "there will be a huge announcement in the middle of the night," and later the legend is that Leslie was resurrected, and is very multimedia people there biography. You'll find it's amazing why in the Outback, there's a lot of gossip or false news, or less real news that travels so fast, and people will easily believe it.