Jin Hao: The application of "inviting" function of the collection of community operation

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Before I share with you an article on "Some Thoughts about website invitations", I believe that the "invitation" of this mode of application will have a relatively deep understanding of the current major sites (especially the Community-class sites) on the "invitation" function of the application are considerable attention and favor. The following article, Kam-ho will be with you to explore the "invitation" function in the community's specific application.

The main channels and ways of community "invitation".

I believe that we are playing some social networking sites, such as happy net, school, white society, after registration will require you to invite friends, the general situation mainly provides the following several ways:

The profile consists of two channels:

One is the invitation to mail. Including import MSN Friend Address Book, other email address Book and direct input email, invite by sending invitation letter form.

The second is the invitation link. Generally, simply paste the assigned invitation URL directly to MSN, QQ or other ways to send open this URL can join. For the settings of the link invitation if the refinement of a few, but also can be divided into a lot of types, here for an easy to network links invited the example, we can not learn under.

In addition to some of the above invitation form, but also include invitation code registration invitation, this easy to flutter nets in just inside the time also used some time, the current forum class site more for this way. In addition, the mobile phone text invitation is a way, of course, this mobile letter is a typical application, the general Web site can not use such a way (of course, telecommunications, Unicom may do). In general, what are the channels and ways to invite this? If there is no talk about the hope that everyone add O (∩_∩) o~.

The design principle of "invitation".

In order to make the site's "invitation" to achieve the best results, there are some noteworthy places on the design. Kam-Ho here mainly talk about three aspects.

First, convenient. The design of the "invite" function should first be followed by the principle of convenience, to make users very simple, easy to operate, such as inviting MSN Friends, currently only need to enter the MSN number and password directly, you can directly read all the friends information, want to send directly to the mass, you can also choose to send the invitation. Similar import mailbox Address Book function, also is in order to simplify the user to operate the flow, the convenience user large quantity invitation, lets the user feel only the little effort.

Second, against. The "invitation" function of the website should be arranged in the obvious destination, the function button should be as prominent as possible. Make it easy for users to feel it. For example, like easy nets in this respect mainly from two aspects to do homework, one is all the first registration of the user will be a three-step walk, the first step is to upload the avatar, fill in the basic information, the second step is directly to invite friends, the default is to import MSN Friends, you can also switch to the QQ friend import. Second, in all applications of the module, "Invite friends" into the function button, very obvious purpose of the application of the navigation module.

Third, profit. In the first two points in the case, there is a more important point is to be very clear to tell users, Ta invite friends, can get any benefits, who want to be profitable. Often the 2nd and 3rd are combined to redesign, the effect may be more obvious. Figure:

Typical application of the "invite" feature implant.

In the day-to-day operation of the community, we often apply the mechanism of the invitation to which modules or areas of it? Here Kam Hao listed a few common applications, I hope we can give a piece.

1. Registration invitation. This class mainly through the invitation code, Invitation link form, the purpose is to keep the community's users real effective and motivate the effective promotion of users. The use of this approach is generally a number of professional forums, such as black, Jian Au, Dragon clan. Some have developed to a certain extent, restricting the registration of ordinary users to some extent, such as the current laggards forum. Of course some are in the test site will also use this way, initially easy to network in May began in the beta, users must be invited to register, until August to develop registration.

2. Community function Module "Invitation". This includes circle invitations, invitations to events, invitations to vote, etc. This kind of invitation usually has three kinds of forms: inside friend invite, invite link, mail invite.

3. Community Application Module "Invitation". Here mainly refers to the community open some small game invitation, the purpose of this kind of invitation is very clear, invite friends to play games, earn game currency. As with all applications currently roaming, the invitation function is supported.

Finally, by the way also invite everybody to play the Easy guest show:

Http://passport.eapoo.com/invite_reg.php?uid=109&appid=12&type=ekw&code= e61e2d54e67d02cbe6740d30e432c70b

Author: Kam-ho, Source: Network broker www.8405.cn Reprint annotated author and source!