Last quarter, "Media Alliance Jin Jiankeng and Jinjian Rice industry cooperation contract signing ceremony" held in Changde, Hunan. Xinhua News agency, CCTV, the People's Daily and other domestic more than 20 national, provincial, municipal media and experts from the Chinese Agricultural University, central China, the Chinese Rice Institute, Hunan Province, Rice, the expert Professor, Jinjian rice Industry Company postdoctoral representatives attended the event. In the signing ceremony of the event, the main grain and oil, noodles and other business Jinjian rice companies with the above four agricultural colleges and universities, research institutes signed the "Cooperation agreement." In the "Media Alliance Jin Jiankeng" link, the company from social responsibility, food safety, nutrition perspective, around the "Jinjian how to rely on scientific and technological innovation, to create healthy food, brand marketing and promotion," the theme to the media Group members and experts to visit the site to report, and they conducted a communication discussion, And the media and the people concerned about the issue, held a reply to the press conference. China's People's daily, CCTV, Xinhua and other state-level media leaders delivered a passionate speech, Xinhua news agency Yang said, the new media development is very rapid, the network without Borders, spread quickly, especially the negative information, such as viral transmission, time, the area wide, so that enterprises should not be caught by surprise, remind The first is to deal with the relationship between the new media and communication, the second is the emergence of negative information timely and correct response. Other media have also highly affirmed Jinjian Rice's contribution to national agriculture. Changde Deputy Mayor Zhu Xiaoping, Changde Municipal Party committee deputy Inspector, Changde secretary Wei Ligang and other municipal leaders attended the event, and the successful organization of the event gave a high degree of affirmation, deputy Mayor Zhu Xiaoping on Changde and Jinjian rice in agricultural science and technology innovation in the achievements of the introduction, And how to strengthen the combination of Jinjian rice industry, how to carry out brand building and promotion put forward the request and earnest hope. Changde municipal party secretary Qing Wei at the event at the reception delivered a warm speech.
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