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2003.07.07 Day only Read me in Xi ' an, a natural disaster occurred in Xian: "611 Road bus protruding fire" only 6 people survived the relentless fire, and I was one of the survivors. Now think of still make people miserable that, coma in Xi ' an City West Beijing hospital ward of me, desperately and death to fight, in the family's careful care, the doctor's struggling to rescue, and my strong will, after half a month I finally woke up, thank my father, mother, sister, brother-in-law's careful care, you all cry for me dry tears You have given me the hope of survival, and you have given me great strength to save me from the door of death. Your kindness I Ma Shaoyu will be the Spring Phase report!
After three months of hospitalization, I finally walked out of the West Beijing Hospital. Look in the mirror, hey, I said Ma Shaoyu Ah, what have you done in the last life, ah, God to punish me, although not so handsome, lips, but I have been unfortunate in the lucky, (6 of the survivors of 3 people disabled) I Ma Shaoyu not only survived, but also not disfigured. Just hands not before good-looking, man's hand is so xipinenrou why (I often so comfort myself).
From then on, every day and I was inseparable is a PC, so I and the internet has a strong feeling! 5 years passed, MA, Yun, Li and other it predecessors became my idol, since just understand these three predecessors, my heart has a lofty ideals, I have to work hard, I believe that the near future, I will be the second Ma Shaoyu ma, Robin Li. My Ma Shaoyu name will also move to the world Internet. When I say my ideal, many people laugh at my wishful thinking, haha ... I'm just going to laugh.
For my dreams, so I fell in love with learning, I Ma Shaoyu not that one day is a day of people, in order to realize my dream, so the continuous efforts in the Internet to learn, every day, I have summed up, I learned what knowledge today, what new Harvest, Over the years I have learned Dreamweaver, Flash,photoshop,actionscript,java Script,vbscript,asp+access,php+mysql, and other web development software and programming languages. Also has the domestic well-known CMS system operation, for example cool 6 phpcms, weaves the dream the dedecms,php168 the whole station system and so on.
At the end of 2008 I feel unwell, go to the hospital a check, God, I actually got tuberculosis, alas, I said Ma Shaoyu brother Ah, you last life in the end what good ah, how the whole life count to my head. Even more incredible is the examination results came out the next day, my girlfriend quietly away from me. (Khan, Khan, Waterfall Khan, Genghis Khan ...) Always cynical I that moment really want to die of impulse, when parents know I was ill, immediately took me to do a comprehensive examination, yes, negative tuberculosis, (negative not contagious, I said you this silly girl run so fast why?) but also good to let me see your face, look at mom and dad and all the relatives of my expectations, Looking back on the hardships of my father and mother for 22 years, I must stand up bravely and fight against all difficulties, and fight against the disease. From then on, everyday life has a lot of pills stuffed into your mouth. In the family's careful care and my firm will, six months later I Ma Shaoyu defeated the disease, completely removed the tuberculosis virus. I Ma Shaoyu another trip to the jaws of death.
Maybe everything is the arrangement of heaven, during the treatment, after my efforts to learn, and let me Master, website production, and website promotion optimization, has the website profit principle, the website profit method. Therefore, I decided that I would like to do a study to provide you with the resources of the site, now a lot of college students, I want to let no academic qualifications and have a degree of employment difficult friends, more understanding of the development trend of the Internet, let them know more about the internet to make money knowledge!
Say dry, I set up the eye e Net-Webmaster Assistant-Net earn small secret this website, the content of the website summarizes the following plan:
1. Introduce the trend of Internet development.
2, provides the website to make the text tutorial as well as the video course, lets everybody learn to do the website.
3, to provide website promotion planning and promotion skills, so that we learn to promote the site.
4, the provision of the website to make money principle resources, let everybody know how the website profit principle.
5, the provision of Web site profit resources; Let everyone know how the site to make money.
6, provide the necessary resources to download Web development.
7, provide the website design material picture
8, provide the industry's latest news and information
Two months, let me not clear day and night of the two months, finally on-line. Want to learn Web site production, want to net earn friends of the eye e Network to provide you with the latest and most reliable resources, welcome to visit this site! Below talk about the principle of the profit of the site below, and the way the site is profitable.
One, the website profit eight big principle
The first rule: do not do together do scatter.
Now the webmaster are afraid of users come in will be wronged, so often they prepare too much armchair let them to do. Make a forum and set up dozens of columns. The ant net lets the person bask in the sun baby, all of a sudden make dozens of categories. Rice is always engaged in a CBD China network, the preparation of a pile of columns, a forum to hang out a large group of directories. Webmasters are thinking: Users have recently been able to accurately find a carefully prepared place for them.
And the effect? Just the opposite: the more rooms, the more chairs, the fewer people sitting up. User needs as the center, you think for users the more thoughtful, the effect is worse. Everyone is an expert, and the reason is not to say. Why is the effect bad? This is "Do it" instead of "get together". The wife is too much to cook.
How do you get together? Words not clear, different sites different styles of different practices. such as "poly" made, people have, let the desire to raise money, do "scattered" is not easy? Hard drive is sold all over the street, slowly add it.
The second principle, the role of revelry
Music is attractive, the role is to retain people, the first to attract people, to be able to retain people. Pleasure, you have to show the Huan first, the user found, and then let it, made to immediately happy, can not be a half-day is not happy, do music is the premise of love, first happy to love. So the design of this music is very important. And Huan's display is also very important, the concrete display has two aspects, on the one hand is the "things" of the stimulus, that is, to show the joy of things to users, whether it is a beautiful UI, or interesting feedback, or the title of the integration, on the other hand is "people" stimulation, that is, to show those who find the joy of the Friends how good, Many sites have active user rankings, but the rankings only make those who are on the list more fun, and for other buddies there is no stimulation. For example, there is a "friend in the eyes of other people in the audience" in the excerpt a lot of users feel good, although this is still very superficial, but it is in line with the truth.
and use is extended, that is, first let the user experience, unknowingly experience the cool, the value of nature has. On the contrary, the value is great, but it takes a long time for the user to get the value, and most users will die halfway.
The third principle is to make it loose.
All know tighter than loose, but how to make users tighter? I heard that now the hospital has surgery can make people tighten, but someone made after failure, cracked, more loose. Many websites are also the problem. Watercress Circle makes people tight, but many communities also have circles, but the user is very loose? Where is the problem? Both product and operational aspects. Products, to make it easier for users to build a one-to-one relationship, in addition to simple friends, watercress and similar "useful" "useless" such evaluation can be feedback to the user, therefore, the most important thing is to strengthen the user see feedback, such as someone to reply to your post, there will be reminders, And in the reminder copy warm hint "Your question xx reply, so many people inside he replied to your post, hurriedly to express it." operation, need to make the user feel cordial, the first time the user contribution content is the most expect feedback, operation, website service personnel need to encourage new users in time, let the website become the user's first friend, and is a warm friend, not cold friends.
The principle of the four is not false
Web site from virtual to real is a process, the best is to be able to hit, if you can not start to have a user to touch the nerves of things, then you have to keep trying, but once found a point, it is necessary to focus on strength to strengthen. The core value must be dominant, all website navigation, copywriting, Process page Guidance all strengthen this point of value.
The search for this value point is not easy. Do not make a virtual reality is to highlight the core value, a core value for in-depth, can not be nowhere, can not cover up, users want to see ^ smile, you have to give him ^ smile, can not play mosaic. Don't let those with less than a lot of features and content occupy too much of your page, highlighting core values.
Then from another point of view to do it, it is back to the nature of the classroom, design business. Design a website as a business. It is the core that can create scarce value for customers.
Rule number five: the content of the second layer determines everything.
The "layer" here refers to the concept of the "layer" of the website interface. Overall, the new site because the content is not very popular, so in the interface of the "layer" design, generally do not exceed 3 layers. Once more than three layers, users click 4 times to enter the purpose of the interface, is very annoying, it is as annoying as you are already horny naked and your darling is also leisurely undress, not to bed but bath. Even large sites, once in the design of more than 3 layers, should be "a lot of determination" to do.
The first layer is the portal of the website, can be concise such as Baidu Google, you can cattle such as Tianya want to enjoy all the delicious first let you report to the House, but also can be complex such as the major portals, can even serve you more comprehensive services such as Huajun first let you select the server channel. No matter what the first floor, people are acceptable.
As for the third level of the ultimate purpose of the content, that is eight kung fu, to determine the fate of a Web site viscosity fun Cola useful and so on function, is the second layer. The same subject content of the site's competition is not to compete with the door, but to see who will do the second tier. With the second tier, your site is half done.
The second level of content is the site positioning of the depth of interpretation and publicity intensified, popular screening key. Think practice said "tourism community" in the game column is very hot, if this phenomenon, not the Donkey friend column the most fire, the key lies in the second layer of how you do.
Rule six: Do not make the user's score and title into the used bag.
The establishment of this rule should be said to be the most research project with nonsense. It took a full two years to study the proposition. The key is how to the current "used bags" into "LV", the worst also made "grand Paul" or "Steed leather goods." No matter what kind of website, the user's score system and the title system should at least be part of the Web site's profit model and popular aggregation method.
Unfortunately, the current study of the direction of the proposition is not many people are the user's score and title as a "used packaging bag", no matter how exquisite the design (such as the outer packaging of high-grade wine, the Mid-Autumn Festival to, those colorful variety of different materials of the moon cake box to the dustbin, which is really a kind of people dearly wasted resources).
Nonsense planning of all sites, ideal score system and title system and the popularity of the site aggregation, profit model closely together, of course, this involves a set of rules of the game, the completion of a branch system, title system design than the theme of the design of a site more complex. However, once the design is successful, its role is obvious.
This topic is not much specific, because different sites are equivalent to different clothing fabrics, the final design effect is equivalent to finished products, is the fashion, labor or raincoat, depending on the fabric material. But there is a standard: if you can not use the value and title of the site as a binder or profit means, your design is to deal with, ignore, do not pay attention to, and even do not have the depth of the network to study the user's mentality.
In fact, this is not difficult to study, research for two years, nonsense finally dawned, and particularly admire Shi Yuzhu, don't bother, his "journey" too in place. In contrast, other games sites are too small pediatrics, and text sites are not the same, research, research through this law, the use of this law, the site from the era of technological success really into the marketing era.
The seventh rule: building a slow or completed website means death.
If the project is called uncompleted uncompleted building, then the site will always be uncompleted building. Once completed, it means not far from death. The construction speed is too slow, and the completion of the same.
The eighth law: the site is not designed to be planned but operated.
No one can devise a website that is destined to be successful. Measuring the genius of a website's planning and design depends on how many imitators there are in 12 months. So, any genius design and creativity is just to bask in their own baby general, to meet the appearance of vanity. After a while, if only people applauded and no imitation, you have to think: these people are cheering me. In the past there are technical barriers, these years, junior high school students can become famous hackers, and then talk about the technical threshold is a bit Toda.
In the internet age, everyone is wearing the emperor's new clothes, they always feel that they are wrapped very beautiful very strict, in fact, everything is naked. The era of winning ideas, winning ideas, winning designs and winning technology has gone, and the Internet has entered the era of winning operations. Do not understand the Internet operation (can be simply understood as: running and marketing), you do not play the Internet.
Second, the website's profit way
How is the website profitable? How many good ways to make a profit? If I want to run a website how to find a profit point? What kind of website do I fit into? Five years ago, I came into the Internet with this problem from traditional commerce ...
I believe that such a problem is also a number of website operators or 1 of interest in the operation of the network of friends concerned about, the following I learned some of the profit way to do a simple introduction, I hope you can have a bit of inspiration and help.
Website profit Way One: Website personal transaction Platform Service (Consumer-to-consumer) mode
This way the Representative website is ebay (e-Bay), its 1 trading methods are mainly in the form of personal rackets, in Nasdaq-listed web companies (as far as I know) are the highest market capitalisation (around $51 billion), slightly above Google (around 50 billion) and Yahoo (around 48 billion), This is enough to demonstrate the impact of this online personal transaction in the United States and other developed countries ....
On the other side, I heard that a friend went to the United States to study, and later, from the website to buy a lot of their own needs of supplies and books. Leaving the United States, and through the Web site to buy these supplies and books, this is enough to prove that the business model has been accepted by the public.
At home, there are about three larger consumer-to-consumer websites, ebay (now bought by ebay), digging (Alibaba) and a pat net (Yahoo and Sina). This kind of website operates, the audience group is big, the establishment prestige difficulty is big, the promotion and the operation expense is very high, proposed to adopt this kind of pattern, needs to be cautious, unless in a certain specialized field has the sufficient superiority and the sufficient fund.
The profit way of the website two: online advertisement
Online advertising is a more common way to profit from the site, its various forms, from the banner (banner), LOGO (icon) ads, to flash multimedia animation, online film and other diverse, from the way of charging, now more popular is the number of clicks to charge, Google and Baidu and other search engine sites are mainly to take such advertising, Google last year's 3.1 billion U.S. dollars revenue (1.46 billion U.S. dollars ago), basically all from this type of advertising.
Advertising revenue can also be achieved on your website, as long as you have more browsing groups (preferably a certain type of professional browsing groups), the site has the conditions of advertising charges, of course, can also be a large website advertising partners to obtain a certain profit. In addition, now more popular a "narrow advertising" concept, is aimed at more professional browsing groups, rather than general traffic, so that its effective user ratio will be significantly increased.
The profit way of the website three: mobile operation service such as short message ringtone
In recent years the rise of the Internet SMS ringtones download, not only for mobile phone users to bring more thoughtful service and more wonderful ringtones MMS, but also for the major sites to provide a very good profit-making model of the profits, once SMS ringtone business income in the domestic three main portal income of about 40%, visible its importance. Several years, the domestic SMS ringtone service provider (Telecom value-added service SP) has reached about 1 to 5,000, more SMS Ringtones professional website "handheld" last year listed in Nasdaq ... If your site has better traffic, can also be through with professional SMS Bell 1 SP to provide the site to cooperate to get some profit, of course, if you have more investment and technical force, you can also become a member of the SP, but now the SP from market performance, generally have a downward trend ....
The profit of the website four: online retail (consumer mode)
When it comes to online retailing maybe your first feeling will be remembered Amazon, yes Amazon should be said to be the world's largest online retail store, with sales of more than $6.9 billion last year. There are also many domestic consumer retail sites, such as Dangdang, excellent network, and the major sites are also basically have their own online mall ... There are probably two ways to do business on the Internet, one for your own distribution and one for the Internet, and the other for creating an online retail platform for more businesses to sell their products through the platform. At home, there are still some bottlenecks in the way of online retailing, for example, the trust problem of capital flow, the underdeveloped factors of logistics, etc., so many of the online retailing in the country are in the information flow stage, the concrete realization is often "online matchmaking, under the net transaction". Flowers site in the domestic specific circumstances, found a very feasible mode of operation, is the Internet station and all over the flower shop cooperation grafting, successfully solved the problem of logistics localization, and, flower site and flower Shop has formed a more mature standard internal settlement mechanism, to provide users with more than 1 good off-site delivery flower platform, Even some websites have launched a worldwide delivery service.
The profit of the website five: special information fees
If you often surf the internet, you will often encounter some of the site's information must be registered users to read, and some even must be charged users, this is the site special information charging service type.
For example, the chemical site, there are many information is not users can not read, which is related to the chemical industry characteristics, its products rich, frequent price changes, corporate capital strength and other characteristics have laid a lot of chemical enterprises willing to pay to read some of the market information or historical information.
There are also a number of talent sites, electronic books, dating sites, online movies, and many of the key information are only for the toll users ...
The profit way of the website six: business-to-business trading platform
If you often surf the internet, you will often encounter some of the site's information must be registered users to read, and some even must be charged users, this is the site special information charging service type.
For example, the chemical site, there are many information is not users can not read, which is related to the chemical industry characteristics, its products rich, frequent price changes, corporate capital strength and other characteristics have laid a lot of chemical enterprises willing to pay to read some of the market information or historical information.
There are also a number of talent sites, electronic books, dating sites, online movies, and many of the key information are only for the toll users ...
The way the profit of the website seven: software downloads
Software download can be said to be a part of the online retail, but its sales of products as software, can be downloaded directly online, without the logistics of the transport process ....
Now the domestic software download more for the form of free, there are many software companies are using the advantages of the Internet to upgrade services online, which is also a good way to promote interaction with users.
Because of the different consumption and consumption habits, the English website software downloads a lot more than 1 cases are charging software, even if sharing is also the use of the term, which provides a good platform for a lot of practical software, in my contacts, there are professional design English application of small software, 1 through the internet sales, It is said that business is good.
Website's profit way eight: Internet Internet service
The development of the Internet can not be lack of internet access services, such as corporate website construction, domain name registration, server virtual host rental services, website promotion services (search engine optimization), website operation Consulting services, etc., since the Internet has become an important part of the economic system and life, will require a large number of Internet service providers.
Website profit Way Nine: Network game
When it comes to online games, you will immediately think of a grand saga, of course, there are NetEase's Dahua West Tour and so on, I do not like playing games, but still more concerned about the game brought about by the market. Shanda has been established by the network game kingdom, to become the domestic listed companies in the overseas market capitalisation of the top 1 of the market, visible online gaming markets.
There are many ways to make a profit: As long as you can think, user needs
Internet services provide a lot of ways, too many, as long as you can think of, as long as the user needs, it may become a part of the price of services, there may be a source of profit for the site. The essence of the Internet is innovation, as long as the continuous innovation, we will find more and better ways to profit ...
This article original by: Ma Shaoyu-dotting e net (http://www.wyuweb.com), please reprint annotated source, thank you!